The first batch of 150 Taobao designated purchasing stores in Hangzhou will open tomorrow 2010-01-15 11:31 Source: Metropolis Express Author: Yue Haizhi Editor: Liu Fangping At 5 pm yesterday, a hanging hanging on the door of the "Blog" convenience store at No. 17 Taohuahe Lane, Wulin Road

I bought a brand new orange light box: at the Taobao Community Purchasing Point, the owner Lin Kangsheng was sorting out a stack of magazines.

The magazine cover is very cool - "YES!"

Taobao - Taobao boutique shopping guide".

On January 16, this young man who has worked hard in Hangzhou for more than 10 years will open a new page in the history of struggle.

Yesterday, Taobao, Asia's largest online retail shopping mall, announced its entry into offline retail.

Lin Kangsheng's 50-square-meter convenience store was first tasted and joined Taobao to become one of the first 150 designated purchasing stores in Hangzhou for offline retail.

The first batch of 150 purchasing agents in Hangzhou will open tomorrow. Moving towards physical retail is a big step taken by Taobao and continues Alibaba's consistent philosophy of "small is beautiful".

Taobao's entry into offline retail means authorizing community and campus stores such as grocery stores, supermarkets, and chain stores to become Taobao's official designated purchasing agents.

For people who do not know or are inconvenient to consume online, we provide home-based online shopping, recharge and payment and other e-commerce services.

The first batch of 150 purchasing agents stores in Hangzhou, including "Blog", will open for business tomorrow (16th). At the entrance of each store, an orange eye-catching light box "Taobao Community Purchasing Point" will be hung.

Taobao plans to open more than 30,000 authorized stores in communities and universities throughout this year.

Taobao has brought Internet cables to people’s doorsteps.

Buyers, stores, and Taobao all win. Who will profit when Taobao enters offline physical retail?

Buyers, stores, and Taobao all win.

First of all, there are buyers. This mainly refers to people who do not know or have difficulty accessing the Internet. I have long heard young people say that buying things online is affordable, but because they do not know the Internet, they are only greedy.

In the future, it will be very convenient for people who do not know how to surf the Internet to buy affordable goods on Taobao. They only need to go to an authorized purchasing store to read the shopping guide and ask the store owner to enter the relevant code. Everything is done. All you need to do is pay cash to the store owner.

The courier company will deliver the goods to your door.

Next is the store.

Lin Kangsheng, the owner of the "Blog" convenience store, said that joining the purchasing agency is free. You only need to download a software and pay a deposit of 1,200 yuan.

Every time a buyer asks a store owner to purchase goods on his or her behalf, the store owner charges a purchasing agent fee (also called a service fee). For goods worth less than 200 yuan, a fee of 5 yuan is charged; for goods worth more than 200 yuan, the purchasing fee is settled through negotiation between the two parties.

"Without cost investment, our store has an additional sales channel and a three-dimensional sales network. In this way, I can even have products from large shopping malls like Intime." Lin Kangsheng looks forward to a bright future.

Taobao again.

The expansion of offline physical retail stores will undoubtedly drive the sales of online goods.

Online shopping crowds are concentrated in the 18-35 age group. Relevant surveys show that 85.7% of Internet users have inquired about product information online within six months, but only 26% of them have purchased products online.

There are various reasons for not using online shopping. 45.3% of people are not used to using it, 15.4% of people do not know how to use it, 10.7% of people give up using it because they do not have payment tools, and 12.2% of people are worried about online shopping.

Safety.

Although in developed cities such as Beijing, Shanghai, and Guangzhou, citizens have become the mainstay of online shopping, but in more places, online shopping consumer groups are still mainly concentrated in white-collar workers, intellectuals, college students and other groups, and more people are still accustomed to selling in traditional brick-and-mortar stores.

channel consumption.

A Taobao survey shows that 80% of online shoppers are concentrated between the ages of 18 and 35.

As a result, in the eyes of many people, online shopping seems to be the preserve of young people, while the elderly are often unable to enjoy cheap and high-quality online products because they are not familiar with computer operations and online shopping processes.

Taobao's entry into offline physical retail is precisely to solve the online shopping obstacles for more ordinary people and allow more people to enjoy the benefits and convenience of online shopping.

Purchasing agents harm the interests of buyers, and the buyers will be compensated. Purchasing stores authorized by Taobao will hang an eye-catching sign at the door saying "Taobao Community Purchasing Point".

Here, you can not only buy affordable products from Taobao, but also provide services such as mobile phone recharge, credit card repayment, utility payment, air ticket booking, and express delivery.

Will purchasing agents engage in fraud?

This is a question that concerns many people.

In this regard, Taobao is prepared for a rainy day.

Each franchised purchasing agent must pay a deposit of 1,200 yuan. If the purchasing agent acts in a way that harms the buyer's interests, the buyer will be compensated.

E-commerce, a new thing that many people think is still out of reach, has gradually entered everyone's lives through purchasing agencies.