What are the cases of catering marketing promotion scheme? With the change of people's consumption concept and diet concept, the requirements for catering are getting higher and higher, and the catering industry also needs some new ideas to strengthen and attract customers. When you want to find a catering marketing promotion plan, it means that you want to change. The following is a case of marketing promotion plan.

Catering Marketing Promotion Scheme 1 Catering Marketing Promotion Scheme:

First of all, do a good job in marketing conversion between peak season and off season.

Don't be complacent when customers are full every day during the Spring Festival peak season. Maybe you will sing an empty plan every day after New Year's Day. Due to the traditional customs in China, as long as the Spring Festival approaches, the consumption power of the whole society will explode in a short time, and almost every restaurant, large and small, is full. It's hard to say, because you have done a good job in marketing. Whether marketing plummets in the off-season, whether it can operate continuously and stably within one year, whether it enjoys high satisfaction and reputation among customers, and whether it belongs to the leading phalanx of peer enterprises is the real test of marketing effectiveness.

The goals and strategies of successful restaurant marketing are very clear, and they are all implemented step by step as planned. One thing is very crucial, that is, how to change the marketing strategy between peak season and off season.

"Profit in peak season, gaining momentum in low season" should be the core concept of restaurant marketing. Profit-taking is to seize the biggest sales and get the biggest profit; Taking advantage of the trend is to gain the commanding heights and strive for valuable things, including business reputation, customer reputation, brand awareness and so on, so as to establish long-term strategic advantages. The relationship between "potential" and "benefit" is inseparable Without the "potential" in the off-season, it is difficult to get the "profit" in the peak season; Without the "profit" in the peak season, it is impossible to support the restaurant to obtain the "potential" it needs in the off-season. It is natural that restaurants that do marketing well in the off-season can make a lot of profits in the peak season without investing too much marketing cost.

In the off-season, the focus of marketing work can be summarized into three aspects:

1, maintain old customers;

2. Develop new customers;

3. Create brand image. To do these three aspects well, moderate marketing cost is essential, rather than blindly reducing operating costs without strategy. At this stage, we should relatively despise the rate of return, but pay more attention to the attendance rate and customer satisfaction, and finally achieve the profit target in the peak season and the whole year.

Second, recognize the market changes and calmly respond.

This requires a correct judgment and analysis based on the market positioning of restaurants, from the composition of tourists, consumption motives, and the adjustment trend of the post-holiday catering market, and then put limited marketing resources into the most effective target market.

For mid-to-high-end restaurants, the main customer groups in the Spring Festival season are the government (including the government and the military), businesses and other social groups. During this period, many restaurants have no time to take care of ordinary individual customers and ignore them. However, within a period of time after the Spring Festival, the customer structure of the catering market will change. Due to the concentrated surprise consumption before the holiday, the enthusiasm of group consumption will be reduced after the holiday, and the frequency of consumption will also be significantly reduced. The corresponding share of household consumption and personal consumption has increased. During the festival, the wedding birthday banquet and centenary banquet submerged in many group annual banquets and celebration banquets will become more prominent in the off-season and become one of the pillar sources of income for many restaurants. However, another market, such as exhibitions and tour groups, almost stopped during the Spring Festival, but it will also become an indispensable part of the post-holiday catering market.

Third, grasp the off-season climax

In the off-season after the Spring Festival, there are also some small consumption hotspots, such as 3.8 Women's Day. Many units will organize female employees to have dinner to celebrate, and many female consumers will also get together with friends to enjoy delicious food. There will also be some different exhibition business opportunities in different places. For example, the 2009 spring sugar and wine party will be held in Chengdu in March. By then, hundreds of thousands of merchants from all over the country and even abroad will gather in Rongcheng and arrange several reception banquets, which will set off a big upsurge of catering consumption in a short time. Restaurants should make marketing plans as soon as possible, carry out marketing promotion work in an orderly manner, and strive to achieve good returns in these off-season tides.

Fourth, cooperate with off-season marketing activities to maintain moderate advertising.

In the peak season, your advertisements are often submerged in the sea of advertisements. In the off-season, moderate marketing activities combined with moderate advertising will make your restaurant more eye-catching in the whole industry, the effect of brand promotion will be better, and the effect of marketing activities will be better.

Five, chopping wood and sharpening the knife is correct.

In the off-season, marketing work should be done with both hands, which is called "chopping wood"; The other hand practices internal skills, which is called "sharpening the knife". What I have described above is mainly some strategies to grasp the market. Regarding the cultivation of internal strength, I have the following suggestions:

1. Summarize the gains and losses of peak season marketing, and constantly improve the marketing ideas and methods;

2. Re-examine, revise and improve the established follow-up marketing work plan;

3. High-quality products and services are the best marketing, so in the off-season when business is not very busy, systematic service and production skills training are carried out to continuously improve service quality;

4. Eliminate unqualified marketing personnel, recruit new marketing personnel and conduct comprehensive and intensive training;

5. Review the shortcomings of restaurants in brand display in the past, enrich the brand connotation, and strive to create a high-grade brand image.

After the Spring Festival, the off-season situation of catering industry is grim, so we should make a good marketing management plan to make our enterprises win more benefits.

Catering Marketing Promotion Scheme 2 Catering Marketing Promotion Scheme:

I. Introduction

In the exploration and development of food culture for thousands of years, the industrious people in China have gradually formed four major cuisines with different styles and foods with local characteristics, such as Cantonese cuisine, Shandong cuisine, Hunan cuisine and Sichuan cuisine. Beijing roast duck is a famous food in Beijing, which is famous at home and abroad for its bright color, tender meat, mellow taste and fat but not greasy. Duck king Roast Duck is a new type of roast duck developed by modern roast duck masters adhering to the traditional roast duck technology. The roast duck is golden and shiny on the surface, crisp outside and fragrant inside, and tender inside. It tastes particularly delicious and is the best in roast duck.

Nowadays, the development trend of Xuanhua catering industry can be summarized as: rapid development, expanding scale and booming market. However, prosperity also means fierce competition. There are always restaurants falling down and new ones standing, but there are always a few restaurants standing in the waves and continuing to grow and develop. As the representative of Xuanhua catering industry, "duck king Roast Duck" should become a famous signboard.

Second, the market/enterprise analysis

Xuanhua catering market is also highly competitive. Various hotels and restaurants compete for Xuanhua's limited catering resources, impacting diners' tastes and horizons.

To be successful, a hotel must meet the following conditions: (1), with its own characteristics; (2) Total (quality) management; (3) The market operation funds are sufficient; 4, innovation, innovation. These conditions are indispensable, otherwise, it is a flash in the pan. This is also the reason why many hotels and restaurants open their doors and disappear quickly.

Oriental duck king Restaurant is a newly opened restaurant based on the original Oriental Food Plaza. After years of publicity and management, Oriental Bath and Oriental Food Garden have gained a certain popularity in Zhangxuan area, especially Xuanhua area. If we can make use of the popularity of "Oriental" in Xuanhua to promote Oriental duck king Restaurant, improve the quality of dishes (experts' comments are slightly worse) and strengthen personnel training and management, we will definitely become a new star in Xuanhua catering industry.

Third, marketing planning

The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck king Restaurant has been in business for two months, and now it is holding a preferential activity of "giving back to consumers' care". Taking this opportunity, we should combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.

1. The purpose of this activity: to expand the influence of the brand "Oriental duck king Restaurant" and improve its popularity and reputation; Enhance the "Oriental" image and enhance competitiveness; Enhance employees' corporate loyalty and centripetal force; Improve employees' service awareness and work enthusiasm; Further enhance the "Oriental" corporate culture; Increase sales and profits; Lay a good foundation for the next better development.

2. Activity time: July 1 day-June 15, totaling 15.

3. Number of participants: all employees in the east, dining customers, etc.

4. Customer satisfaction, employee satisfaction, management improvement and cultural innovation.

Fourth, specific program planning.

I)SP plan

1, "Smile Service"

During the activity, all staff will serve with a smile and be meticulous and patient, so that customers can return home satisfied under impulse and improve their consumption value. The concrete implementation is as follows:

A mobilization meeting will be held before July 5, and the waiters from June 6 to 65438+5 will hold a "service contest". A special page will be set up in the lobby, and the "service star of the day" will be awarded every day, and material rewards will be given.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give some dishes with the customer's order, such as giving two side dishes when spending 100 yuan; Above 200 yuan, add 2 cold dishes; Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to increase consumption rapidly, suggests appropriate discount to stimulate consumption.

2) Internal marketing plan

Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, and then to market internal employees before pushing products and services to the external market. This requires two-way communication and information sharing between employees and between employees and enterprises, and effective incentive measures are adopted.

1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. In the future work, the marketing methods of internal employees will also be fixed.

2. essay contest

Internal staff essay: "My choice-the East" (all employees write, one writes about bathing and the other writes about catering. The purpose is to cultivate employees' love for the "Oriental" and let everyone join hands to create the "New Oriental"! )

Requirements: (1) What happens around Oriental duck king Restaurant and Oriental Bath can be work experience, feelings, messages, etc. 2 genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable. (3) The deadline is July 13.

Encourage all employees to contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.

3. Cost-saving competition

Through a series of activities, re-educate internal employees and provide their enthusiasm.

3) Product marketing plan

1, while promoting special catering, promote couples' packages, business packages, family packages, filial piety packages, etc. For example, the couples package can be launched in 38 yuan, 48 yuan, 58 yuan and so on.

2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; The combination of cooking methods and modern people's consumption fashion makes the dishes rich in flavor and nutrition; In the menu of family banquet, we should pay attention to the nutritional collocation and balanced diet of dishes to meet people's health requirements. It is strongly recommended to launch the kitchen! ! !

IV) Cultural Marketing Plan

Promote the "Oriental" corporate culture to consumers and enhance the influence of Oriental enterprises in the target consumer groups.

Environmental pictures of duck king Restaurant, the production flow chart of roast duck and the spirit slogan of the hotel (Oriental duck king Restaurant reminds you to pay attention to eating health) are made on the car body, so that customers can take "eating" as a kind of enjoyment and linger.

Verb (abbreviation of verb) advertising marketing plan

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make a reasonable market positioning and target customer orientation, and choose the media to place advertisements reasonably, so as not to unilaterally pursue coverage and cause waste of advertisements.

The combination of hard advertising and soft advertising has achieved good results. Using media integration to realize small input and large output.

Sixth, the effect analysis

1, the publicity is strong, which makes consumers have a strong sense of memory, causes good word-of-mouth publicity, and improves visibility and reputation.

2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competition, essay competition and cost-saving competition, employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.

4. Increase turnover through sales promotion. "Star of Service of the Day" was awarded and given material rewards.

5. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give some dishes with the customer's order, such as giving two side dishes when spending 100 yuan; Above 200 yuan, add 2 cold dishes; Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to increase consumption rapidly, suggests appropriate discount to stimulate consumption.