Meanwhile, Dementang in Motan, Mei Wei, Hefei is under construction and is expected to officially open in May next year. It will become another holiday resort grandly launched by Dementang in the form of brand output, marking the further deepening of Dementang Group's light asset transformation strategy and the smooth promotion of brand output mode. The consulting and design team of Demaotang is also working overtime for projects in Jingdezhen, Miyun and Gaoligongshan, and new Demaotang has mushroomed in the meticulous cultivation of sunshine and rain.
Looking back on the brand road of Demaotang since 16, it started from the "gathering and regeneration" of the first century-old residence of Demaotang in Huangshan, and was successively completed and put into operation by Demaotang in Huangshan, Demaotang in Jiuhuashan and Demaotang in Wuyishan. Furthermore, the brand matrix including high-end full villa holiday brand "Eighteen bachelors", high-end hotel holiday brand "Yiyang Mountain House", small and medium-sized boutique hotel brand with regional cultural characteristics "Mao-Jingshe" and boutique hotel brand "Mao-Residential" with strong sense of history was established ... In the spring and autumn of sixteen years, on the vast land of China, "Germany"
Today, Demaotang has embarked on the fast lane of vigorous development, brand export projects have blossomed all over the country, and many stores are making substantial progress. Look at this big chess game being laid out by Demaotang. There are many items and categories, which are closely related to national policies.
Policies and market orientations such as rural revitalization, cultural self-confidence, poverty alleviation and consumption upgrading have pushed the cultural tourism industry to the forefront. The Strategic Plan for Rural Revitalization (20 18-2022), Opinions on Further Stimulating the Consumption Potential of Cultural Tourism, and Action Plan for Promoting the High-quality Development of Health Industry (20 19-2022).
Demonstration and guidance in rural revitalization strategy
Rural revitalization is not only the most important political task and development strategy of China in the next 30 years, but also related to the realization of rural life ideals of hundreds of millions of people. Cultural tourism industry can awaken the vitality of rural development in China through the market, promote the balance and integration between urban and rural areas, promote the coordinated development of urban culture and rural culture, and drive citizens to the countryside, capable people to return home and enterprises to revitalize the countryside. Demaotang knows that cultural tourism enterprises should not only seize the development opportunities brought by the road of rural revitalization in China in the new era, but also bravely shoulder their social responsibilities in the tide of rural revitalization.
The Demaotang in Hefei, which is under construction, is the crowning touch of the key project of rural revitalization in Hefei, Anhui Province. The owner is Hefei Binhu Investment Holding Group, located in Dawei Town, Baohe District, Hefei City, with a construction area of more than 4,000 square meters. At present, the preliminary design work of the project has all been warned, and it is in the stage of intense construction. It is expected to open in May next year to welcome guests.
In this project, the Demaotang team first assisted the owner to complete the overall positioning and conceptual planning of the project, and on this basis, selected the core area, and created a distinctive boutique village house by means of full consultation and brand output. The specific work includes integrated design, technical service and hotel operation management.
Hefei Dawei Demaotang is based on "What? It adapts to local conditions, uses local materials, and transforms the old houses scattered in local villages into boutique homestays through overall planning and transformation, so that it can not only retain the original rural style, but also have comfortable and convenient modern life functions, and then skillfully integrate local rich folk customs and traditional culture into it, injecting soul into it, forming a brand output project with Dementang characteristics.
In addition to the Mei Wei Motan Project, Demaotang cooperated with China Resources in Jiading, Shanghai, and was entrusted by the government in Lijiang, Yunnan, all under the background of rural revitalization, using collective construction land for cooperation. In Nanping, Fujian, in addition to the second phase of the project, Demaotang also cooperated with Zhang Dun Town in Jianyang District and Guangze County in boutique homestay and cultural tourism projects, contributing to the revitalization of local villages.
Consultants and benchmarks in local large-scale cultural tourism projects
Excellent professional team, rich practical experience in the cultural tourism real estate industry, and the development and operation mode covering the whole industry chain have made Demaotang a widely trusted and well-received industry consultant for cultural tourism projects. Demaotang cooperates with a number of large-scale local cultural tourism projects, not only providing full consultation services, but also participating in the launch of regional cultural tourism holiday projects in the form of brand output.
The project of China Village in Gaoling, Jingdezhen, which is in the stage of intense promotion, is located in Gaoling Village, Fuliang County, Jingdezhen, Jiangxi Province. The planned core area is 26 square kilometers, which is divided into Fuliang Tea Sea, Gaoling Flower Sea, Smart Agriculture Park, Zhang Xiang Linhai, China Village Chief College, Tianjie Village and comprehensive service area. Relying on the resource advantages of "the source of porcelain, the hometown of tea and the sea of forest", the project will deeply build a "national pastoral complex" integrating smart agriculture, cultural tourism, leisure and vacation, business meetings, outdoor sports and other formats, and is a key comprehensive development project of cultural tourism in Jiangxi Province.
As the general consultant of the owner, Demaotang Group will provide consulting services in various fields and stages in the development and operation of China Village Project in Gaoling. At the same time, a special project integrating ancient residential settlements and boutique resorts will be built in the Fuliang Tea Sea Plate.
The resort is hidden in the endless ten thousand mu tea garden, covering an area of about 1.20 mu. Through the relocation and transformation of old houses, we will build an ancient community featuring local tea culture, dig deep into regional cultures such as tea customs and tea operas, and create a window to show the world the long tea culture of Fuliang.
In addition, the Gaoligongshan project of Demaotang at the junction of Tengchong and Longling has also been signed and completed, and construction will start in the first half of 2020. In the previous consulting work, Demaotang gave full play to its own advantages, and provided the owners with the overall resource evaluation, site selection of construction land, reasonable implementation plan and scientific investment calculation, which made the project highly operable and profitable. In the later period of construction, Gaoligong Demaotang will give full play to the advantages of volcanic hot springs, ethnic customs, border culture and border location, and build a top Chinese high-end resort in western Yunnan.
Cooperate with real estate developers to solve the operational problems of holding assets.
Many projects of large development companies have very good cultural tourism resources. In the development, accommodation development is often completed, and the originally planned commercial and hotel parts have become a hot potato.
Cooperation with Demaotang can solve this problem well. Based on years of accumulated experience in the development, operation and management of real estate, tourist attractions, resorts and boutique hotels in Lv Wen, Demaotang can tailor high-quality products and assets according to the characteristics of different real estate projects, improve the quality and value of the assets it holds, and provide sustained and stable income to the owners through operation. Moreover, through the opening of the holiday right of Demaotang, the owners can easily spend their holidays in several holiday hotels under Demaotang, and can also effectively promote the sales of the owner's Fangwenlv real estate.
Demaotang in Weihai Binhai New City is a cooperative project between Demaotang Group and Weihai Binhai New City Construction Investment Co., Ltd., a state-owned holding company, with a total construction area of more than 29,000 square meters. The main buildings include the comprehensive building of Demaotang Hotel and the supporting residential area of Defangshu. Relying on the resources of the surrounding parks, the project plans to combine the local commercial characteristics, the needs of business customers and the brand advantages of Demao Hall to make it the best place for local people to eat, relax and get together.
It is also a brand export project in cooperation with large state-owned enterprises-a project near Qingcheng Mountain in Chengdu, which is still in the early stage of investigation and contact. The project is located in Jiezi Town, Chongzhou City, Sichuan Province, adjacent to the famous Jiezi ancient town. It is also a high-quality cultural tourism project with strong cultural atmosphere, concentrated tourism resources and convenient transportation. The future is expected. The cooperation with Shoukai Group in Suzhou is also progressing steadily.
Cultural tourism real estate mixed reform to help get rid of poverty
Cultural tourism industry can also become the endogenous driving force for poverty alleviation. Excellent private cultural enterprises in tourism real estate can revitalize local tourism resources and promote the all-round development of local economy by cooperating with local governments and large state-owned enterprises. Demaotang's advantages in brand, team, experience, mode and innovative spirit have become an important supplementary force for local governments to fight poverty.
In Southwest Guizhou, combined with the task of getting rid of poverty, the mixed reform plan of state-owned tourism enterprises in Southwest Guizhou in which Demaotang participated was approved, which is another new exploration of the cooperative development model of cultural tourism industry.
Southwest Guizhou has a large number of poor people, a wide range of poverty and a deep degree of poverty. At the same time, there are beautiful mountains and rivers, pleasant climate and rich national culture. It has excellent resource conditions and an urgent need to get rid of poverty and become rich through the development of cultural tourism industry.
Demaotang Group will join hands with local state-owned tourism enterprises and well-known domestic investment companies to give full play to their respective advantages and make efforts in cultural tourism industry brand, design, development, operation management, capital operation and industrial investment. Demaotang Group will deeply participate in the comprehensive combing of cultural tourism resources in southwest Guizhou from the perspective of global tourism, and through the follow-up resource integration, development and operation management, it will start the tourism brand in southwest Guizhou and shape a world-class tourism brand.
The era of high turnover of real estate is almost over, and the cultural tourism industry is in the ascendant. With the arrival of the asset management era, the situation of "product-oriented, operation is king" has been formed, and the advantages of brand, team and model accumulated by Demaotang over the years have become increasingly prominent.
Comply with the development direction of the times,
Follow closely the policy orientation,
Demaotang is using professional vision and rational thinking.
Create a romantic and poetic Chinese holiday life.