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Lanzhou Ramen can be sold all over the country, why not Shanxi Sliced ??Noodles?

Hello, I am very happy to answer your question. First, let me briefly introduce myself. I have been engaged in the Lanzhou beef noodle industry for many years. I still have some personal opinions on your question.

First of all, the question you asked is quite interesting. In fact, it is not just Shanxi noodles. There are many places in China that have special pasta noodles, but most of them are popular in the local area. Just like the Chongqing noodles that were very popular in the past few years.

Although they have been hyped up, more stores have been opened, and they are expanding to all parts of the country, it is obvious that Chongqing noodles have failed. In recent years, it is almost impossible to hear about Chongqing noodles. There were so many in my house before.

Chongqing's small noodles have also closed down.

So why does this phenomenon exist? Why does Lanzhou Ramen have such a strong performance? It’s actually very simple. There are two main reasons. In my opinion, the first reason is the taste, and the second reason is the operator’s

Different, let’s talk about it in detail below.

The personal homepage has a very detailed video tutorial of Lanzhou Ramen and various ramen recipes. If you are interested, you can check it out.

The taste of Lanzhou ramen compares to the specialty noodles from all over the country. In fact, it is not just Shanxi noodles. Once the specialty noodles from various parts of China are removed from the local area, they will not adapt to the local climate. This also includes Lanzhou ramen, but why has Lanzhou ramen gone nationwide?

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This starts with the origin of Lanzhou Ramen. In fact, the predecessor of Lanzhou Ramen is Lanzhou Beef Noodles. It was Qinghai people who introduced Lanzhou Beef Noodles to the whole country. The taste of the current Lanzhou Ramen and Lanzhou Beef Noodles is very different.

This different taste can actually explain a lot of problems.

Lanzhou beef noodles can be said to symbolize the food culture of Lanzhou people. Beef noodles are particularly popular in Lanzhou.

This shows that Lanzhou people like the taste of Lanzhou beef noodles very much.

Since Lanzhou beef noodles are so popular in Lanzhou, why does the current Lanzhou ramen not inherit the taste of beef noodles? Personally, I think that the first batch of Lanzhou ramen pioneers did not inherit the taste of Lanzhou beef noodles.

Because the taste of beef noodles has been preserved, they have been improved and innovated. It is very likely that Lanzhou beef noodles have left Gansu and have also encountered acclimatization in other places, that is, they are not recognized by the locals.

There is today’s Lanzhou Ramen.

In the same way, Shanxi Sliced ??Noodles are very popular in Shanxi because its taste suits the tastes of local people, but it does not necessarily suit the tastes of all parts of the country. There must be countless people trying to introduce Shanxi Sliced ??Noodles to the whole country, and these people estimate

They are all not making money, because only if they make money, will someone enter this industry. If they don't make money, who will join.

People who often eat Lanzhou Ramen may find that the taste of each Ramen restaurant is different, but somewhat similar. The richness and diversity of this taste can be seen in the technological innovation of Lanzhou Ramen. The most obvious example is,

The taste of Lanzhou ramen in the north and the south is very different. The Lanzhou ramen eaten in the north is not suitable in the south. Since it is not suitable, then it should be changed to the taste suitable for the south. I guess the Lanzhou ramen that can continue to innovate is Lanzhou ramen.

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Why do you say this? Because the characteristic of Lanzhou Ramen is the taste of the soup, and people who like to drink Ramen soup like the taste of light spices in the Ramen soup. There are more than 20 kinds of spices in the soup of Lanzhou Ramen. You can change it at will.

The proportion of each spice will be different, and the changes can be said to be endless. It is precisely because of this that the taste of ramen soup changes based on the taste of the spices mixed with the soup stock, so it doesn’t matter what you like to eat.

I love eating it no matter how I change it, the taste of this spice.

Most of the specialty noodles in other places have a relatively stereotyped taste. If they are also improved and innovated, can it be like Lanzhou Ramen? Of course it can, but no matter how the taste is changed, it is estimated that there will not be as many changes as Lanzhou Ramen.

Furthermore, since the taste has changed, can we still call the specialty noodles of a certain place the name? I guess we can’t. And I personally think this is the reason why Lanzhou Ramen is not called Lanzhou Beef Noodles.

Different operators. The success of Lanzhou Ramen across the country has a lot to do with its operators. Most of the people who make Lanzhou Ramen are people from the Qinghai area. The hard-working spirit of these people is very admirable, and their entrepreneurial spirit is great.

Most people can't compare it to the current Lanzhou Ramen Restaurant and the halal noodle restaurant opened by the Hui people in Qinghai. Many of them are relatives bringing relatives, friends bringing friends, and they are brought together all the way. It is because of making money that they have success.

More and more people are coming to join this industry.

Compared with the pricing of other noodle restaurants, the pricing of Lanzhou ramen has always been very cost-effective. Except for first-tier cities, the price of a bowl of ramen has always remained within 10 yuan. Noodle restaurants like this that taste good and are not expensive are now

There are very few already.