Ele.me released a new logo that is lighter and more textured

At Ele.me’s press conference held on July 12, CEO Zhang Xuhao not only introduced the new logo to everyone The spokesperson, Kobe Bryant, also showed everyone the new logo of Ele.me.

This year, many domestic and foreign Internet companies have adopted new logos, and some of them have caused quite a bit of controversy because of the drastic changes. However, after seeing the new Ele.me logo that debuted for the first time, everyone couldn’t help but fall into deep thought. It is said that only about 1% of the friends at the press conference noticed its change...

This is Ele.me This is the first time that Ele.me has changed its logo. Although overall, the logo pattern has not produced any subversive changes, the subtle adjustments in details fully demonstrate Ele.me's pursuit of "extreme".

The changes in the new logo are a reflection of Ele.me’s corporate spirit

Ele.me’s designers flattened the old logo, subtracted the structure, and reduced the font size. After optimization, it is truly "minimalist" and "extreme". This approach can be said to fully demonstrate Ele.me’s corporate spirit of “extremeness, passion and innovation”.

① Minimalism: Simplify the structure and remove the borders

In Ele.me’s new logo, all the original frames have been removed. This minimalist approach makes the logo more distinctive. With a sense of technology.

②Extreme: deformed fonts, rounded corners

The designer also rounded the corners of the font of "Eleme", and also optimized the structure of the font. Make the logo more humane.

The letter "e" in the logo actually hides a lot of little secrets

The letter "e" in the logo pattern is not just the pinyin letter of "hungry", it is designed by Ele.me When designing the pattern of the letter "e", the designer also quietly added three Easter eggs:

①The 57° inclination angle is homophonic to "I eat"

In the new logo, the letter "e" The tilt angle of the pattern is 57°, which is homophoned as "I eat", which represents that Ele.me is an application for foodies.

②The golden section pursues perfection

The ratio of the horizontal line in the middle of the letter "e" to the diameter of the outer arc is 0.618, which is the golden section ratio, symbolizing Ele.me's pursuit of perfection. Pursue.

③Connecting users and food

The letter "e" represents "user", and the small dot on the right side represents "food", indicating that Ele.me will connect users and food. Good food keeps working hard.

A company's logo is an abbreviation of itself, a visual clue that tells the story of the brand's culture, behaviors and values. Zhang Xuhao said that this new logo, which is lighter and more textured, represents that Ele.me will return to its original intention, provide users with the ultimate service and user experience, and make a better life within reach.