in order to understand the consumption of local residents in the fruit market, this survey was conducted. The survey was conducted from September 24th to 25th, 211. The survey method is questionnaire interview survey. The total number of samples in this survey is 2. After the investigation, the survey data were analyzed and summarized. The survey report is as follows:

Second, the purpose of the survey

To understand consumers' demand for fruits, their liking and their views on the future development of the fruit market. According to the current situation, the fruit market will be adjusted accordingly, so as to meet the growing needs and requirements of consumers and achieve the purpose of expanding the fruit market.

III. Basic information of the respondents

Sample category: among the valid samples, there are 12 women, accounting for 6% of the total; There are 8 males, accounting for 4% of the total. Personal income: less than 5 accounts for 1% of the total; 5~15 accounts for 1% of the total; 15~3 accounts for 7% of the total; 3, ~ 4,5 accounts for 5% of the total; More than 45 accounts for 5% of the total. The results of this survey show that the total consumption in this city is low, and merchants should carefully price according to the income of consumers when pricing.

IV. Introduction of members of the investigation team

Le Yuanfang (leader) Cheng Hongping Long Fang Song Chunting Wang Fang Wei Fuhua Wu Li Wu Peng Wu Xiaoping Xie Mingying

V. Scope of investigation

East China Institute of Technology North Zone, Hongkelong, Fuhe, BBK, near East China Institute of Technology South Zone.

VI. Investigation contents

1. Fruit categories: apple, loquat, mangosteen, grape, durian, mango, banana, litchi, pitaya and citrus.

2. favorite fruit;

3. Reasons for liking fruits;

4. Concerns when buying fruits;

5. Expenditure on purchasing fruits every week;

6. In which season do you buy fruit more frequently?

7. Dependence on fruits;

8. what is the most important thing for fruit to buy?

9. Influence of promotion and advertisement on fruit sales

1. Future development prospect of fruit

VII. Survey results

1. We can increase fruit sales through many promotion methods, such as fruit discount, membership card and lottery.

2. Most consumers are still willing to buy environmentally friendly fruit products.

3. Consumers are still curious about new products and will try to buy them.

4. Seasons will also affect consumers' purchase of fruits and the sales volume and price of fruits.

5. Through this survey of all kinds of fruits in the market, we can clearly see that the prospect of fruit consumption market is relatively superior. The key is that we should grasp the consumer psychology and understand the needs of consumers. Different consumers have different needs for all kinds of fruit products in different seasons, so it is necessary to meet the actual needs of consumers. From the survey data, it is obvious that the market share of apples and bananas is higher than that of other fruit varieties, and the products such as grapes and mangoes are relatively low, but they are still very popular with consumers. Other fruits, such as litchi and citrus, account for 1.266% and 14.73% respectively.

6. Fruit is one of the important substances to supplement human body functions, which is indispensable for consumers. Based on a series of data analysis, the current fruit market has great room for development, but the premise is to understand consumers' consumption psychology and demand, and make some measures to adjust all kinds of fruits in line with the current market, reduce the proportion of all kinds of fruits as much as possible, improve the quality of fruits, and thus enhance consumers' loyalty to products. Age group of years old;

8. among the consumers surveyed, the age range of consumers' love for fruits from big to small is: 18 to 3 years old, 3 to 45 years old and under 18 years old;

forty percent. When they buy fruit, the most important thing is quality first, followed by taste and price. It can be concluded that there are still relatively few consumers between 5 and 1.

with the high-tech development of modern agriculture, the problem of pesticide residues has attracted more and more attention. Secondly, the problem of stale fruit.

12. The proportion of consumers buying fruits at roadside stalls is yes, accounting for 28%. Because roadside stalls are more convenient than supermarkets

With the sustained development of China's economy, the real income of Chinese residents will be greatly improved, people's purchasing power will also be gradually improved, and fruits will also play an increasingly important role in people's lives. It is helpful to the general public's fruit consumption and increase fruit sales.

I. Basic survey

This survey was completed by 7 members of our group. The survey covers the monthly living expenses, the amount of fruit consumption each time, the place where fruits are purchased, the frequency of purchasing fruits and various requirements for fruits. The survey was conducted by the way of online distribution of questionnaires by investigators. * * * 1 questionnaires were distributed, 1 were recovered and 1 were valid, with an effective rate of 1%. At last, our group summarized and analyzed the survey data and got a series of survey results.

2. Analysis of survey data

1. Analysis of the gender of the respondents

Among the 1 valid questionnaires, there are 22 males and 78 females, which obviously shows that women prefer fruits, which is also in line with objective reality.

2. Analysis of the extent to which respondents like to eat fruits

Figure 2: Bar chart of the extent to which respondents like to eat fruits

From Figure 2, we can see that most people like to eat fruits, so the prospect of the fruit market is still bright.

3. Analysis of the season when respondents buy fruit

Figure 3: Bar chart of the season when respondents buy fruit

In the survey, 32% of consumers will choose to buy fruit in summer, but this does not mean that they will not buy any fruit in the other three seasons, and 21% said it doesn't matter. This shows that some people will not affect the purchase of fruits because of the change of seasons. Moreover, there are special fruits in every season, and now that technology is developed, it is not surprising that anti-season fruits are used. With the improvement of consumers' economic level, fruit has become a necessity in daily life.

4. Analysis of fruits frequently purchased by respondents

Figure 4: Histogram of fruits frequently purchased by respondents

Consumers' consumption of fruits is mainly common products, as shown in Figure 4. 24% of consumers choose apples, 12% choose bananas, 14% choose oranges and pineapples, 8% choose mangoes and 1% choose pears. This shows that the more common fruits can be accepted by consumers and have certain advantages in freshness and price, so they have a larger market share in the local area.

5. Analysis of the living expenses of the investigators for purchasing fruits every week

Figure 5: Histogram of the living expenses of the investigators for purchasing fruits every week

From Figure 5, we can see that different working people have different purchasing degrees, and those with higher consumption level spend more than fruits. 5% of consumers answered that the weekly fruit consumption is between 1-2 yuan and 34% of consumers answered that the weekly fruit consumption is between 2-4 yuan. < P > This shows that this group has better economic income and higher requirements for quality of life. The other two items account for a small proportion.

6. Analysis of the price of the surrounding fruit shops

Figure 6: Pie chart of the price of the surrounding fruit shops

As can be seen from Figure 6, 48% of consumers think the price is average, 47% think the price is high, and only a few consumers think it is low. And nearly half of them think that the price is high, which may be related to the season and the customer base of our fruit shop.

7. Analysis of the most important factors when respondents buy fruits

Figure 7: Histogram of the most important factors when respondents buy fruits

As can be seen from Figure 7, 5% of consumers value the freshness of fruits most, 35% value the price, 13% value the environment and 2% value the service attitude. It can be seen that freshness is the first consideration for consumers to buy fruits, followed by price and environment.

8. Analysis of where respondents generally choose to buy fruits

Figure 7: Histogram of where respondents generally choose to buy fruits

Figure 8 shows that 41% consumers choose supermarkets, 24% consumers choose fruit shops, 18% consumers choose fruit markets and 17% consumers choose fruit stalls. Most consumers choose to buy in supermarkets and fruit shops. This is mainly because the environment of supermarkets and fruit shops is good, there are many and complete types of fruits, and there is a large choice. The purchase channels are formal and the quality of fruits can be guaranteed. The main reason for choosing to buy at the fruit stand is that it is more convenient for consumers to buy some fruits when they get off work or buy food.

At the same time, from this questionnaire survey, we also know that the quality of fruits that attract consumers to buy accounts for 52%, and the price accounts for 25%. Generally, consumers think that the price of fruit is too high, and the low price is more acceptable to consumers. What's more, when buying fruits, consumers find that there are problems in the quality of fruits. For example, most fruits can't be kept fresh, maybe they are not sold out that day, or the preservation measures are not in place. In order to increase profits, some fruit shops buy fruits with rapid anti-season, which is greatly detrimental to consumers' health.

also, from the questionnaire, when asked about "if a fruit shop with door-to-door delivery is opened around you", 4% and 37% consumers will patronize it regularly or occasionally, only 2% consumers will not go, and 21% consumers don't care. It can be seen that consumers hope that fruit shops can provide door-to-door delivery service if possible. This is also a business opportunity.

III. Summary and Suggestions

Summary

From the data in our questionnaire survey chart, we can know that more than half of consumers buy fruits frequently. And most of them like some common, reasonably priced, good quality and fresh fruits. Therefore, merchants can consider these aspects and maybe increase their sales. Moreover, most consumers often eat all kinds of fruits now, and more than half of them think that fruits are essential nutrients for the human body. Therefore, the market prospect of fruit is very good.

Suggestions

First, adjust the structure of similar fruits, rationally develop early-maturing and late-maturing varieties, and avoid the concentration of fruit in the market, which makes the seasonal supply of fruits exceed demand, and the fruit sales are not smooth.

Second, vigorously develop the fruit processing industry and increase the added value of fruits, thereby increasing the sales of fruits, reducing the surplus of fresh fruits in the market and increasing farmers' income.

Third, develop the fruit storage industry, adjust the seasonal supply and demand changes of fruits, and increase the income of fruit farmers.

Fourth, speed up the information sensitivity of the domestic market, adjust the dredging of fruits in various parts of China, and reduce the regional price difference of fruits, so as to benefit both buyers and sellers.

Basic survey

Investigators: Li Linxue, Jie Chen, Yu Yunjin, Jia Shuqing, Zhang Qing, Hu Dingjie and Cai Siyao

Report writers: Jie Chen, Yu Yunjin Survey time: March 215. Questionnaire score: 1. Questionnaire score: 1. Recovery rate: 1%.