Newspaper advertising, magazine advertising, TV advertising, movie advertising, online advertising, packaging advertising, radio advertising, poster advertising, POP advertising, transportation advertising, direct mail advertising, car body advertising, ticket advertising, lunch box advertising, etc.
1. Newspaper advertising Newspaper advertising (newspaper advertising) refers to advertisements published in newspapers.
Its advantages are stable readers, large communication coverage, and strong timeliness. Especially for daily newspapers, advertisements can be posted in time and delivered to readers immediately. It has high credibility, simple production, and flexibility.
2. Magazine advertising Magazine advertising has the advantages of strong pertinence, long retention time, large number of readers, and good screen printing effect.
The disadvantage is that the general circulation is not as good as that of newspapers, so the advertising coverage is small. Since most of them are monthly magazines, advertising deadlines are early, and the information transmission speed is not as timely as newspapers, radio, and television.
3. Television advertising Television advertising is a form of advertising spread through television. It integrates visual image and hearing, makes full use of various artistic techniques, and can convey product information in the most intuitive and vivid way.
It has rich expressiveness and appeal, so it is one of the fastest growing advertising media in recent years.
4. Movie advertising posters Movies are a cultural product and a media. Advertisements using movies as media have become mass media advertisements as important as television, newspapers and periodicals in the United States, Europe, Japan, South America and other countries.
5. Online advertising Online advertising is advertising done on the Internet.
A high-tech advertising operation method that uses advertising banners, text links, and multimedia methods on websites to publish or release advertisements on the Internet through an online advertising platform, and delivers them to Internet users through the network.
Source: - Advertising 1. Banner advertising (including Banner, Button, banner, vertical edge, giant, etc.).
Banner ads are image files created in GIF, JPG, Flash and other formats. They are mostly used to display advertising content when positioned on web pages. At the same time, languages ??such as Java can also be used to make them interactive, and plug-in tools such as Shockwave can be used to enhance expressiveness.
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2. Text link advertising Text link advertising uses a row of text as an advertisement. Click it to enter the corresponding advertising page.
This is a form of online advertising that is least disruptive to viewers but is more effective.
Sometimes the simplest forms of advertising work best.
3. Email advertising: Email advertising is highly targeted (unless you spam it indiscriminately), low-cost, and has no restrictions on advertising content.
In particular, it is highly targeted and can send specific advertisements to a specific person. The form of online advertising is unmatched by other online advertising methods.
4. Sponsorship Sponsorship advertising is diverse and gives advertisers more choices than traditional online advertising.
5. Advertising combined with content The combination of advertising and content can be said to be a type of sponsored advertising. On the surface, they look more like content on a web page than an advertisement.
In traditional print media, such advertisements will have obvious signs indicating that they are advertisements, while on the web there is usually no clear boundary.
6. Interstitial advertising (pop-up advertising) forces visitors to insert an advertising page or pop-up advertising window when they request to log in to the web page.
They are somewhat similar to TV commercials in that they interrupt the normal program and force viewing.
Interstitial ads come in a variety of sizes, from full screen to small windows, and with different levels of interactivity, from static to fully dynamic.
Viewers can close the window and not see the ads (TV ads cannot do this), but they appear without any warning and will definitely be seen by the viewer.
7. RichMedia generally refers to online advertisements with complex visual effects and interactive functions written using browser plug-ins or other scripting languages, Java languages, etc.
Whether the use of these effects is effective depends on the server-side settings of the site on the one hand and whether it can be viewed by the visitor's browser on the other.
Generally speaking, RichMedia can display more and more exciting advertising content.
8. Other new advertising video advertisements, road show advertisements, giant continuous broadcast advertisements, inkjet printer page turning advertisements, congratulatory advertisements, etc.
9. EDM direct investment uses EDMSOFT and EDMSYS to deliver targeted advertisements and promotional content that the other party is interested in or needs, as well as distribute gifts and questionnaires, and obtain feedback from target customers in a timely manner.
10. Targeted advertising can target audiences of specified age, gender, browsing habits, etc. according to demographic characteristics, and place ads to find precise audience groups for customers.
From the initial image ads and video ads to various card ads now, the form of advertising in Moments is getting closer and closer to the user's native experience.
Currently, there are 5 advertising forms in Moments ads: graphic ads, video ads, basic card ads, selective card ads, and @advertiser interactive ads.
When you hear the names, some may feel that they are not intuitive enough. Let’s introduce each type in detail below.