Self-media is also a sideline of my development. I first came into contact with self-media in 22. At first, I groped all by myself. It has been several years now. I dare not say what a great V I am, at least I know the industry of self-media. It's really important to choose a track from the media field. A good track can not only make you feel comfortable in creating, but also attract more fans, thus bringing more benefits. Here I will introduce five good tracks, hoping to let you know the characteristics and development trends of different tracks, so as to choose a track that suits you.

food track

film track

maternal and child track

workplace track

emotional track

There are many tracks from the media platform, and the recommended ones are relatively easy with little investment. Food track

If you like eating and are interested in cooking food, you can try to be a food blogger and develop your own sideline. Food can be said to be very popular on all major platforms, and fans are sticky and easy to suck powder. Especially those who like to cook by themselves, it is perfect to be a food track.

? The direction of the field: similar to the food raiders, the content is mainly the store location, food introduction, store environment, cost performance and so on. Gourmet cooking teaching: The course of gourmet cooking is the main content, including ingredients, making steps and time, etc. The series of making fitness meals, vegetarian food, eating and broadcasting, and cooking for office workers are very popular among users. Many bloggers who have done this topic have started their accounts, so you can refer to this direction. Food evaluation: generally, it is a way of multiple food collections. The types of food evaluated are not limited, and the main contents are the taste and price of food. Eating and broadcasting vlog: In addition to the content with goods, one kind of food eating and broadcasting content is immersive decompression video, and the other is mainly to introduce the taste. Summary of the characteristics of food explosions:

1. To be a gourmet, we must find someone to set up differences, such as "a family cook who cooks a meal for his wife every day", which will greatly enhance the fans' goodwill.

2. The delicious food should be full of color, flavor and taste, and the pictures should be beautiful, which will catch people's eyes and make people swallow saliva at a glance.

3. To produce creative content, only by constantly exporting differentiated high-quality content can we stand out from the media.

? Film and television track

is suitable for friends who usually like watching TV dramas and movies. The material is easy to find and the user groups in this field are very wide. Men, women and children will watch some short films and television videos. This track is quite suitable for friends who go to work to fish? Go to the major platforms to find materials to download and then process them again.

field direction: film and television commentary, film and television mixed editing, popular TV series, suspense, funny movies and so on.

? Film topic selection:

It's easier to get attention by choosing hot and topical content, such as newly released movies/TV series.

in order to avoid copyright risks, you can choose overseas high-scoring unpopular movies.

To be a film and television track, you need to master certain editing skills, dubbing the video, adding subtitles, mixing and cutting, etc. The film and television commentary class must have its own views, which is attractive enough. In the early stage, you can find a benchmark account, learn from imitation, and then add innovative elements when you get better. Never directly carry other people's videos. It will get cold if you are reported.

? Mother-and-baby track

A track that is very popular and highly realized is very suitable for the development of sideline business of Bao Ma or children at home. Children and mothers are involved in all aspects, and the topic is wide, so it is easy to attract similar people to watch it, causing Bao Ma's buzz.

domain direction:

? Complementary food production: make complementary food for your baby by yourself, record your own production process, and provide other mothers with production experience. Baby's daily life: recording some lovely and interesting pictures in baby's daily life will really make aunt laugh all the time. Try to highlight interesting places in the content and avoid making a running account. If there are twins or multiple births at home, bring your own traffic! Good things for mother and baby: share some baby-rearing treasures or mine-stepping items that you have dug up, and help more mothers choose products suitable for their babies, such as educational toys, baby strollers, straps, etc. If the follow-up accounts are realized, it will still be very strong. Parenting experience: You need to have enough professional knowledge. You should avoid sharing experience as much as possible if you have half a bucket of water. You should bring practical suggestions to novice parents, such as how to deal with the baby's jaundice problem and how to solve the problems encountered in the baby's growth.

? Workplace track

is a sideline suitable for the development of migrant workers. You can choose video or graphic form for the workplace track. If time permits, you can do both. Graphics and texts can mainly share the use of various office software such as Excel and Word documents, and videos can explain some interpersonal relationships or your daily work.

field direction: workplace vlog, workplace wear, workplace dry goods, workplace skills improvement, workplace experience, daily life of migrant workers, etc.

? How?

1. Workplace vlog designed by real people, this content is also the choice direction of many people. Through vlog content to share their daily life in the workplace, let the audience feel substituted, and then combine their own value points to output, this content method has gradually become the mainstream choice of creators.

2. If you insist on making video content, you need to combine your daily life scenes, such as workplace scenes, home scenes, wearing scenes, etc., which may become your advertising space.

3. The workplace identity is just a logo. This identity can't bring you commercial value. Instead, take the workplace label as an endorsement of trust, and then amplify the spread of personal IP, so as to become an account with more commercial value. For example, "Fashion wear? Workplace blogger ",fashion wear is her commercial attribute, and workplace identity is her personal attribute. She shares workplace content daily to attract users, and achieves the goal of realizing cash by producing commercial content. Emotional track

The emotional track is very wide, and the spread rate of the content is also extremely high, because this kind of content, which is related to family, friendship and love, has its own flow. Before we call the number, we must learn to analyze the demand and think about what value we can bring to others. Emotional value is the baseline of emotional number content. The stronger your content is, the easier your account will be. Remember, content is always the core of the media, which will determine how far you can go.

The main audience group of emotional number is women, but when it comes to spending power-women >; Children > Old people > Men.

? Field direction: marriage emotion, parenting emotion, couple theme, family relationship, psychological education, emotional tree hole, love emotion. What kind of people are suitable for it?

1. Strong copywriting ability, fluent logic, infectious words and ability to tell stories.

2. If you make video content, the lens is expressive and the mouth is clear, which can build trust with users.

3, can produce stable pictures or video content. Common people's positioning emotional tutors and psychological counselors

This kind of large size usually has professional endorsements, which add extra points to personal image and the content of expressive power output is also relatively professional, making it easier for people to trust and make a deal. Love rat/love rat

has all kinds of experiences and experiences of slag and slag, and it can also attract fans to contribute to help them learn more. The output content is entertaining to some extent, and it is very easy to cause * * *.

To be an emotional racetrack, it is best to master a little psychological knowledge, at least know how to enlighten and comfort a person, and know from what angle you can impress the other person.

Finally, let's give you a little summary:

Don't worry too much about the exposure and broadcast volume in the early stage of sideline development, but keep a normal mind.

it is not recommended to develop sideline business as the main business in the end.

No matter what track field you do, you should master the basic editing techniques.