How much is a vanilla ice cream of Menglong?
The price of Menglong vanilla ice cream is generally 9- 12 yuan, and the price varies slightly in different regions. Magnum is a product with the concept of "classic" in the Heluxue brand of Unilever. I believe that when you were a child, you ate a lot of Helvxue ice cream, such as Keado, Melaleuca ice cream, Duohuan and so on. Therefore, Menglong ice cream has been loved by many young people once it was launched, and it is also the originator of chocolate crispy ice cream.
Why is Menglong ice cream so expensive?
The reason why the price of Menglong ice cream is higher than that of ordinary ice cream is closely related to its brand positioning and raw material cost.
Menglong has always taken the route of high-end ice cream brand, and the target consumers are adults with higher income from 2/kloc-0 to 35 years old. Their monthly income is generally more than 5,000 yuan, and most of them are willing to pay higher prices for high-quality products.
Followed by the cost of raw materials. As the saying goes, you get what you pay. Menglong ice cream is made of milk without any additives, and the outer chocolate skin is imported from Belgium, which has the reputation of "chocolate kingdom". The wonderful combination of the two creates the classic and delicate taste of magnum.