Cheetos is a famous American puffed food brand, which is manufactured by Frito-Lay. Cheetos products are mainly heated by mixing corn and water, and pressed by professional molds. They have a special taste, mainly including fried and dried products.

Technically, Cheetos is a snack made of cheese-flavored puffed corn flour, which belongs to a kind of potato chips. Cheetos' promotion method has also derived cultural phenomena such as Cheetos mascots and Cheetos' multi-circle games.

Cheetos mascot is an anthropomorphic cartoon cheetah named Chester Cheetah. Chester cheetah first appeared in the TV advertisement in 1986 as an animated cartoon character. Chester started a commercial with a sly, smooth cheetah and eventually became the official mascot of Cheetos.