Yang Mi's magical slogan "Are you all right? Are you all right? ...... Eat plums when you are all right" helped consumers firmly remember this brand. This year, Yo-Yo Mei chose to change the slogan, which may also be from the perspective of brand strategy. With the changes of the times, Yo-Yo Mei should constantly innovate and find new breakthroughs.
Now this sentence is "a little sour, eat plum." Yo-yo plum contains a variety of natural organic acids, which are delicious and healthy, selling 2 billion pieces a year. " More practically, it shows the characteristics of the plum: sour, natural, healthy, with large sales volume and good reputation. It not only makes people feel intuitively in taste, but also has a sense of trust in this healthy brand.
Focusing on the category of plums, Yo-Yo Plum has successively developed four popular flavors: original plums, Xuemei, Mume, Huamei, Qingmei, Green Tea Plum, Pineapple Plum, Coffee Plum, Honey Plum, Brown Sugar Plum, Jiuzhi Plum, Lover Plum, Yangmei and Ximei 14.
Yo-Yo Mei has been focusing on developing green plum food since 2005. In the products of Liu Youmei, the proportion of natural organic acids per 100g is about 1-2%, and the proportion of dietary fiber is about 16-30%, so as to create healthier and more natural plum snacks.