"We chose the most difficult road." The popular director leaned back on the sofa, wearing shorts and sandals. Although the body is still busy, but the desire for holidays has been reflected in the dress.
"Ah, I'm so tired." After intensive publicity work before the official release of the film, Ne Zha director jiaozi bluntly said that he just wanted to take a vacation and find a place with no signal like the Himalayas to close down and write a script.
Creation cannot rely on subsidies.
Jiaozi, formerly known as Yu Yang, is a Sichuanese, a typical post-80s generation. I liked painting since I was a child. I wanted to be a cartoonist at first. During my sophomore year, he contributed to the pictorial magazine of Science Fiction World. Unexpectedly, the painting was selected, which coincided with the closure of that issue, and the first novel died.
Until the next semester of junior year, my friend introduced the graphic software MAYA to jiaozi. Jiaozi began to teach himself by virtue of his interest. Three years and eight months later, he made an anti-war animated short film "Fight, Fight a Big Watermelon". In the process, jiaozi has been living on her mother's monthly pension of 1000, and has never walked out of her home for 40 kilometers.
Successful works soon brought opportunities to jiaozi: at that time, a big company was planning to enter the animation industry, and the famous jiaozi became their first choice. They hoped to make animated films by investing in jiaozi. But the cooperation is not smooth. That company has no relevant animation production experience. Although jiaozi can produce such an excellent short film as "Playing Watermelon", the whole process is made by himself. The banner of "independent production", which has been talked about by countless media, has now become the fetters of jiaozi's free play in his new works.
"It's a pity that both sides are not mature enough. Maybe they met the wrong opportunity at the wrong time and ended up with nothing."
However, "Playing Watermelon" is a piece of fat and fragrant, and he was once taken to Shenzhen by an investor who is said to have great strength to set up an animation company. Jiaozi soon found that the other party would only take himself to tell stories from investors, thinking about using jiaozi's fame all day. At this time, jiaozi didn't realize that he had been targeted by a liar, and finally he had to spend a lot of energy to distance himself from this person.
"Fortunately, the copyright was not given to him."
"How to reduce the production cost" was something that jiaozi had to worry about for a long time before making Nezha. The immature market environment brought great resistance to jiaozi's creation.
Judging from the industrial environment at that time, there were only a handful of projects that could make money. There was not an excellent animation case that could make money in the market, and investors didn't believe his story. The first thing to do in animation is to reduce the cost infinitely, and then to return to the original. This mechanism has spawned a large number of domestic animations with poor quality.
"The successful project at that time was to press the production cost below the government subsidy line, and the animation could be made only by subsidies." Jiaozi said: "Until The Return of the Great Sage was born, it killed a bloody road for domestic animation. It has alleviated the shoddy atmosphere in the industry. "