Time: June 16th, 25
Haagen-Dazs brand ice cream actually came from a dark kitchen in a mess, breaking the myth that Haagen-Dazs is 1% imported!
event evaluation: Haagen-Dazs' courage to take risks is really first-class, but in the face of the fact that Haagen-Dazs is a "black workshop", perhaps, consumers will really be ashamed of Haagen-Dazs' vanity dream ...
Second, "Starbucks": Please know for yourself!
Time: September 6, 25
Starbucks, an international brand of moon cakes active in major supermarkets in China, was found to have problems with labels and colonies!
comment on the incident: Starbucks has repeatedly prevaricated, but the test results reported by Chinese and foreign testing institutions are quite different. Which is right or wrong? For a traditional food without national standards, this situation is really embarrassing.
Third, Nestle: I hope you can reflect on it!
Time: July 19, 25
The Zhejiang Provincial Administration for Industry and Commerce announced that the iodine content of Nestle Gold Brand Growth 3+milk powder exceeded the standard seriously. Ms. Liu's daughter in Chengdu has been eating for 4 years, and there is a problem with her health!
Event evaluation: Nestle is a national inspection-free product. If it is not tested by the industrial and commercial departments, who will doubt it? Exemption from inspection is consumers' highest trust in the brand, not an unbreakable "yellow jacket". I hope Nestle can reflect on it ...
Fourth, KFC should remember that water can carry a boat and overturn it
Time: March 16, 25
KFC, one of the largest fast food restaurants in the world, publicly announced that the carcinogen "Sudan Red" was found in the seasonings of roasted wings and chicken leg burger in New Orleans.
comment on the incident: the lesson of "losing big by small" is particularly profound for China people, and any lucky psychology of "crossing the sea by hiding the sky" will not "live forever". KFC's hasty handling hurt consumers' hearts, and it also kept its business in a downturn for a period of time ...
VI. Crisis public relations: the "soft spot" of China's food industry
Time: March 5, 25
Guangdong Provincial Quality Supervision Bureau urgently reported that the Chili sauce produced by Heinz China was suspected of containing "Sudan Red No.1"!
event evaluation: Heinz's last perfect crisis public relations saved Heinz's face in China. Heinz once again let us see the "being calm" of multinational companies and the charm of news public relations. In the face of these "bad news", Heinz performed a good drama of news public relations crisis, which really deserves China bosses to reflect ...