Because H?agen-Dazs doesn't affect the average person. H?agen-Dazs itself is positioned as a high-end luxury product in China, and I've never seen H?agen-Dazs in a regular freezer anyway. We don't care where to buy Haagen-Dazs, because I don't want to pursue this kind of high-end, I just want to eat an ice-cream to cool down in the summer when the weather is hot. So in the freezer to choose ice cream, see like directly buy eat, this is a kind of ordinary needs in the summer, very simple consumer desire, not the slightest high-end B style can be said things. At this time, what do I hope for? That must be ice-cream stuff is good, the price is still cheap ah.

But Zhong Xue cake is how to do? Your ice-cream own positioning publicity is a high-end brand, and then the price is also very high, but its own packaging is mediocre, the quality of the stuff is also that, in addition to the price is expensive, can not see the brand high-end where. But if only this, then also even if, after all, the market will teach it to do. But Zhong Xue cake in order to play for their own interests is very Yin, it positioned itself as a high-end brand, but mix themselves in a bunch of cheap ice cream inside, and do not mark the price, when the customer has to check out only to know the real price.

And Chinese people are generally good at face-saving, took the things ready to check out, generally embarrassed to put down again, Zhong Xue cake is so that people are not willing to consume. What is this business tactic of yours? It's playing dirty. Netizens call this tactic of its ice-cream assassin, which is indeed pertinent.

It would have been fine if Zhong Xueqiao had done this on its own, but the trend it started led a bunch of people to do it, and the result was that everyone suddenly couldn't buy cheap ice cream anymore. This is a horrible way to raise the price of a commodity. If this kind of business tactic can be successful, then will there be more luxuryization of ordinary goods in the future?

I think it's really best for those who like to play the high end and take the luxury route not to influence ordinary people. You can advertise, you can make the product so that people can't afford it, but you'd better not sneak it in and stuff it down his throat and then use his dignity for forced consumption, which is cheating. People first encounter this situation, certainly will agree to pay, but later he will absolutely hate such behavior. Consumption, more with their own desire to consume, not by deception can be long lasting.