This is a very long special report, and I was deeply moved after reading it. These rural WeChat public accounts are the "Weicun" WeChat public accounts launched by Tencent Charity. "Weicun" is the abbreviation of "Weicun Open Platform".
The birth of the “For the Village” WeChat official account project is the result of Tencent Charity’s six years of exploration in poverty alleviation in rural China. As an Internet company, Tencent has been exploring the integration of the Internet with rural poverty alleviation work. After experiencing traditional assistance projects such as assisting in the construction of teaching buildings, playgrounds, and training rural teachers, Tencent's public welfare, which is deeply involved in rural frontline, has gradually discovered the importance of rural poverty in China. Two major problems: information loss and hollowing out. A large number of young people in rural areas have gone out to work, and the countryside has become increasingly desolate. The resulting impact is the loss of information between villages, between villages and cities, and between left-behind people and migrant workers. After exploration and thinking, Tencent launched the "For the Village" WeChat public account project. The village opened a certified WeChat public account. This is a new thing!
1. What kind of platform is the "Weicun" WeChat official account?
With such curiosity, I searched for the two rural certification WeChat official accounts mentioned in the report: Bier Village, Longshan County, Hunan and Changputang Village, Fenghuang County, Hunan.
It was already around 10 pm when we entered these two rural WeChat official accounts, but the excitement in the WeChat official accounts remained unabated. It can be seen from the picture of the official account of Bier Village that there are many sub-sections. The most frequent communication is the market section. Villagers with real-name authentication and avatars are still chatting about the trading results of navel oranges and the daily life of their neighbors at night. Life.
After further understanding, such a rural WeChat official account gave me even greater surprises and surprises.
In the official account of Changputang Village, there is the "Diary of the Village Party Secretary". Secretary Tian Shunxin will write down the important events in the village in the diary. Under each article in the "Diary of the Village Party Secretary" there are villagers' comments. Like the comments. There are also sections such as the secretary’s mailbox, village affairs disclosure, agricultural technical guidance, convenient telephone numbers, and legal aid. Are these WeChat official accounts just a superficial display, or do they really work?
2. What is the daily operation of the rural WeChat official account?
Are these colorful WeChat official account sections in vain? I clicked on the "Agricultural Technology" of Bier Village. Find out more in the Guidance column.
Certified villager Xiang Zhengui encountered the problem of yellowing navel oranges. It can be seen from the statement of the question that the villagers’ words were not very accurate and rigorous, but the simple words did not affect the village committee Targeted guidance from technical staff.
It is worth noting that the three response times under this agricultural technology question are the same day, the second day and the sixth day when the question was asked. Such a distribution of response times shows that this message is unlikely to be a "display" advertisement, but a real daily situation that occurs on rural public accounts.
After reading through many agricultural technology guidance posts, I discovered that Shi Zongbing from the village committee is a professional technical guidance staff, and he can answer all kinds of navel orange planting technical questions fluently and easily. Presumably, not only will villagers be guided through the WeChat official account, but technical assistance in the fields will also be provided on a regular basis.
I tried to send a message to tourists on the official account of Bier Village, saying hello to them and wishing the navel oranges in Bier Village a good sale. It was already 10:30 in the evening. Unexpectedly, I received a reply from the Bier Village Committee and the villagers within 2 minutes. Within half an hour, I received 6 replies of thanks. I was amazed and moved by the efficiency of the "For the Village" WeChat official account, the enthusiasm of the villagers, and the activity of the official account.
3. Internet + agriculture is really happening on rural public accounts
The specialty of Bier Village is navel orange, and the specialty of Changputang is grapefruit, kiwi fruit, seedlings, etc. These specialty agricultural products are being promoted and marketed on the WeChat official account, providing huge help to villagers to increase their income and expand sales.
Netizens may not believe it, but at the same time I posted, I witnessed a navel orange transaction on the Bier Village official account.
This netizen named Nana may have learned about the navel orange information in Bier Village on the Internet, and came to ask about online shopping methods 20 minutes before I posted. The administrators of the Bier Village public account told her to place an order in the "Good Products from the Village" section and they would send her high-quality navel oranges. In the comments of another message, the villagers of Bier Village have even discussed the online sales of navel oranges with netizens who want to buy.
Why do villagers pick the best navel oranges and mail them to customers?
“A portion of oranges weighs 10 kilograms and sells for 68 yuan. Excluding packaging and express delivery costs, the price per kilogram is 5 yuan. I have never sold it at such a high price before. The most is only 2 yuan per catty. Do you think I can sell the best oranges to others?” This is what Yu Hai, a villager in Bier, said to reporters. In the online shopping records I saw on the WeChat official account, these simple words turned into real actions. When the villagers feel the additional benefits brought by the brand, they will firmly protect the village like Chu Shijian selling Chu Cheng. Reputation of own brand. We must objectively admit that it is difficult to implement a certain policy based solely on moral concepts. Only a mutually beneficial model can mobilize the public's consciousness and enthusiasm.
The public account of Changputang Village in Fenghuang County has a micro-store in the village, which sells local eggs, spicy tofu, pickled cabbage, tea, Xiangxi bacon, honey pomelo and other agricultural products online. There are also pictures of villagers posting monotonous jokes about netizens who placed orders without giving their contact numbers.
Everything on these public accounts shows the broad prospects of Internet + agriculture. "Connect information, connect feelings, connect wealth" is no longer a slogan, but a real action.
4. Behind the "For the Village" official account page is the hard work and dedication of countless rural builders
The establishment and development of the rural WeChat official account not only takes root in the grassroots villages The efforts of village cadres and villagers, the hard work of migrant workers who care about their hometown while working abroad, the sweat of Tencent’s charity volunteers, and the dedication of Chinese infrastructure builders in the vast rural mountainous areas.
Regardless of cost investment in infrastructure construction such as power grids, communications, water supply, and transportation in rural areas, China's rural areas have the foundation and prerequisite for the integration of Internet + rural areas.
Chinese farmers are simple and frugal. How could they have thought that smartphones, 4G networks, and wireless WIFI would one day cover the vast sparsely populated and even increasingly hollowed out villages?
The popularity of rural WeChat IDs and the deepening of rural rural areas Without access to smartphones and high-speed and convenient Internet, the resulting traffic charges are a major obstacle that villagers have to worry about. Rural builders have built wireless transmitters in the village to achieve WIFI coverage in major places.
In view of the unfamiliarity of many villagers with smartphones and WeChat official accounts, the staff of the "For the Village" project invested a lot of time and energy in one-on-one training and instruction. The rural public account not only brings wealth and income to the villagers, but also creates a heart-friendly home.
5. The "Weicun" public account is the link that maintains the sentiment of hollowed-out rural areas
In recent years, China has faced the dilemma of a large number of villages disappearing and rural areas becoming increasingly hollowed out. On average, nearly a hundred villages in China are withdrawing from history every day, and more villages are dying. Young people leave their hometowns to work in cities, and those left behind are isolated and isolated.
People who have left their hometowns cannot find emotional sustenance and destination in the city, and those who stayed in the countryside have fallen into loneliness and depression. Only tickets for the Spring Festival Transport can allow them to retrieve the memories of the past years in the countryside during reunions. . The impact of the hollowing out of rural areas is multifaceted and far-reaching. Once the emotional connections between people are severed, the culture carried by the countryside will disappear.
The establishment of the "Weicun" WeChat public account allows people living in remote areas of the country to learn about the mountains and rivers of their hometown in a timely and effective manner while working hard, and to help each family at the head and tail of the village. It allows households to exchange information anytime and anywhere to unite people's hearts; it allows rural grassroots organizations to disclose village affairs information more conveniently, resolve internal conflicts, and build a bridge of mutual trust and communication between villagers and village committees.
After participating in the exploration of the certified WeChat accounts of Bier Village and Changputang Village, it is difficult to express my respect for the "For the Village" project in words. It is true that the conditions required for the popularization and promotion of rural public accounts are not yet available in many villages, and there are also various problems in the construction of some rural public accounts, but it is still a great innovative attempt.
I hope all netizens will pay more attention to the public accounts of these "For the Village" projects, take a look at their special agricultural products, and let the sunshine of the Internet shine in the countryside and shine into people's hearts.