"Awa Shanzhai" is a brand of Shaanxi Awa Shanzhai Brand Investment Co., Ltd., headquartered in Shaanxi. China's well-known trademark - "Awa Shanzhai" was successfully opened by Mr. Qu Guoqiang, the founder of the brand, who led the research and development team to visit the mountains and rivers villages in the southwest of the motherland, understand the simple folk customs of the Miao, Dong, and Buyi people, and explore the catering culture of the southwest ethnic minorities. A catering chain brand with "delicious fish heads" as its core focus strategy.

In 2004, the headquarters joined the China Chain Store and Franchise Association and the China Catering Chain Committee. A series of trademarks such as "Awa Shanzhai", "Rice Noodles and Local Vegetables", and "Shanzhai Fish Head King" have been registered in China, Hong Kong, Macau, Taiwan, Singapore, Japan and other countries and regions.

In 2005, with the strong support of the China Chain Store Association and all walks of life, Awa Shanzhai's franchise business was booming. It was rated as one of the top 100 catering companies in China in 2005 by the Ministry of Commerce, ranking 42nd.

In April 2007, it won the highest award in China's franchise chain industry and one of China's top ten outstanding franchise brands;

In April 2008, it won the China Franchise Management Innovation Award; in December 2008, " "Awashanzhai" brand was rated as "Shaanxi Province Famous Trademark" by the Shaanxi Provincial Administration for Industry and Commerce;

In 2009, it was established and passed ISO9001 and HACCP management system certification; in April 2009, it won the "2008 China Franchise of the Year" "Top 100 Chain Chains" award; in May 2009, it was listed on the list of China's Top 100 Catering Enterprises, becoming a well-known Chinese catering brand at home and abroad;

In April 2010, Awa Shanzhai was featured in the 2010 China Franchise Exhibition Won the "Top 120 Chinese Franchise Chains in 2009", and was also awarded the "Excellent Franchise Brand in China's Catering and Hotel Industry in 2009-2010"; in 2011, "Rice, Noodles and Local Vegetables" was awarded the title of Xi'an and Shaanxi in 2011-2014 Provincial famous trademark.

Awa Shanzhai’s distinctive corporate culture and store decoration style, its unmistakable copycat Fish Head King, its mysterious rice noodles and local dishes, and its simple and sweet homemade red wine. Through “diligence, dedication, and loyalty, ", confident" Awa employees' fast, efficient and high-quality services form a sincere, respectful and caring friendly interaction with consumers.