1 Establish a customer database: collect and record basic information of customers, including names, contact information, interest preferences, etc. through the registration system of the exhibition or the questionnaire survey provided by exhibitors.

2. Personalized communication and marketing: Personalized communication and marketing with customers through e-mail, SMS, social media and other channels according to their needs and interests. Send the latest information about the exhibition, special offers, invitations to activities, etc. to customers to keep their interest and participation.

3. Providing value-added services: During the exhibition, by providing additional value-added services, such as exclusive tour, priority admission, customized experience, etc., the exhibition experience of customers will be enhanced, and customer satisfaction and participation will be increased.

4. Interaction and feedback mechanism: provide opportunities for customers to interact, such as holding lottery activities, user interaction areas, questionnaire surveys, etc., and encourage customers to participate and provide feedback. By collecting customers' opinions and suggestions, exhibition organizers can better understand customers' needs and make corresponding improvements and adjustments.

5. Establish a long-term cooperative relationship: After the exhibition, keep in touch with customers, and provide customers with industry trends and latest product information through regular emails and news briefings, so as to strengthen the long-term cooperative relationship with customers.

Shanghai International Baking Exhibition is an important baking industry event.