1, business model: Direct marketing is a direct investment and operation by the company headquarters, and it develops through the management model of setting up branches or subsidiaries in various places. And 19 19 fast drink is an innovative chain project of liquor instant retail. Relying on the all-round advantages of 19 19 brand, operation and supply chain, it aims to solve the transformation pain of physical liquor stores with the least capital investment and the lowest threshold.

2. Cooperation mode: The direct operation mode is usually operated and expanded by the company itself, which is more direct and comprehensive for the control and operation of terminal stores. On the other hand, 19 19 Fast Drink allows traditional tobacco hotels to access real-time retail of alcohol at zero cost through franchisees, and adopts a full-custody operation mode. Franchisees do not need to invest time and energy in online operation, but only need to focus on "order taking-delivery-customer private domain maintenance".