In fact, both are selling fast food, such as hamburgers, French fries, fried chicken, egg tarts, soda, etc., in the direction of the goods sold in the two positioning is the same, that is, to provide users with convenient fast food service, but also take into account people's dietary habits, nutritional value and so on. Why are there two fast food restaurants of the same type? What is the difference between them? In what ways is there a gap?
One, McDonald's and KFC on the surface of the difference
First of all, their respective time of establishment is different, McDonald's was founded in 1955 in Chicago, the United States, belonging to the world's large multinational chain of restaurants. KFC, on the other hand, was founded in 1952 in Kentucky, USA, and is one of the multinational restaurant chains in the United States.
Secondly, the focus of selling goods is not the same, KFC is mainly based on chicken, like fried chicken, chicken thighs, chicken wings, chicken rolls, baked chicken thighs burger and other products to do is quite excellent. And McDonald's focus is on hamburgers, its burger variety is very much, like fresh vegetables group Zun Beef Burger , plate grilled chicken leg burger, custard burger, double custard burger, smoked meat egg burger , pork tenderloin egg burger and so on.
There is also the price difference, have been to the two fast-food restaurants should be able to find KFC commodity prices slightly higher than McDonald's, whether it is a burger, fried chicken or Coke, the price will be higher by about 1 to 2 yuan. But even so, KFC's annual profit is also quite substantial, and is not affected by its price. Many people say that although KFC is indeed a bit more expensive than McDonald's, it has more volume and better flavor.
The last thing is the attitude of service, which is also the most concerned issue for many people. The attitude of the waiter directly determines the corporate culture as well as the connotation of the company. McDonald's employees have more than once been exposed to poor service attitude, do things slowly and not active. New customers come in after the last table guests left things not cleaned up in time, waiter service attitude is very general and so on.
All in all, just from the above a few superficial aspects, the two have both similarities and differences, but from the comprehensive level, KFC is slightly better. Then we will analyze the gap between the two in depth.
Two, McDonald's and KFC deep gap
First of all, it is the gap in the size of the enterprise. Although both are large global multinational restaurant chains, in the country is also relatively common, but the size of the two is still a big gap. It is understood that McDonald's has more than 30,000 stores in the world, all over the world. And KFC has only opened nearly 15,000 offline stores in more than 80 countries around the world, the gap is clear at a glance.
Secondly, there is a gap in turnover, with nearly half as many offline stores, there is bound to be a greater impact on turnover. According to the relevant data of 2019 we can know that McDonald's total market capitalization reached 155.964 billion dollars, and in 2018 the global revenue reached 21.025 billion dollars, and the net profit was also as high as 5.924 billion dollars.
While KFC is slightly inferior to it, its total market capitalization is only 33.74 billion yuan, just one-fifth of McDonald's. And its total revenue in 2018 was $5.688 billion, with a net profit of only $1.542 billion.
Such a gap is unbelievable to many people, because in our country KFC is slightly more well-known than McDonald's, but KFC's annual turnover has such a big gap with McDonald's.
And that's the third difference we're going to talk about - the difference in market focus. KFC's main market is still in Asia, especially in our country. After all, KFC has more than 2,000 offline stores in our country alone, which is about the same as McDonald's. McDonald's focus is mainly on the Asian region, especially in our country, which has more than 2,000 offline stores. And McDonald's focus is mainly in Europe and the United States. This gives us the illusion that just because KFC has a good reputation in our country, it should have a good reputation all over the world.
While KFC's situation in other countries is the opposite, in some European markets, KFC is not even comparable to McDonald's, not to mention the fact that McDonald's offline stores far outnumber KFC.
Finally, it's all about taste and formula. KFC is popular in our country because it has introduced many new products according to the taste of our people, such as doughnuts, soy milk and other Chinese-flavored food.
McDonald's taste is compared to KFC is more pure a little bit, coupled with its own taste requirements are very high, the taste of each dish is to achieve the ultimate, there is no place to be picky. There are also a variety of packages introduced by the public's heart is also more y.
Three, Conclusion
The above is the gap between McDonald's and KFC, both in the scale of operation, taste and flavor or market focus, there is not a small gap, which has been catching up with several aspects.
The two, as the two giants of the restaurant industry, have always maintained a relationship of fierce competition between partners. In the Chinese market, KFC does have a slight edge, but globally, it still has a lot of catching up to do. What are your views or opinions on this? Click to learn more about the franchise program