Beijing Daoxiang Village was founded in 1895 (Guangxu 2 1 year of Qing Dynasty), located in Kannonji, outside Qianmen. It is the first company in Beijing to produce and operate southern flavor food, producing cakes, meat, frozen food, moon cakes, Yuanxiao, zongzi and other special foods, with more than 600 varieties in * *16 categories. Beijing Daoxiang Village is the first manufacturer in Beijing to produce and operate Nanwei food.
1993, Daoxiang Village in Beijing was recognized as "China's time-honored brand". In 20 14, Beijing Daoxiang Village won the "China Famous Trademark" of "Daoxiang Village".
Food in Daoxiang Village in Beijing pays attention to "four seasons and three festivals", selling zongzi in Dragon Boat Festival, moon cakes in Mid-Autumn Festival, rice cakes in Spring Festival and Yuanxiao in Shangyuan. Pay attention to the authenticity of the materials, and the walnut kernel should be from Fenyang, Shanxi, because the peach kernel there is white and thick, rich in flavor and sweet to chew in the mouth; Roses should be from Miaofeng Mountain in the west of Beijing, because the roses there are thick petals and fragrant, and they must be picked with dew when the sun doesn't come out; Longan should be from Putian, Fujian.
Ham should be from Jinhua, Zhejiang, and so on. The workmanship pays attention to "by the eyes" and "by the hands". For example, when the boiled sugar can be taken away depends on the experience of the master. One minute earlier, the heat is not reached, and one minute later, it is called "by the eyes"; "By hand" refers to cutting the boiled sugar into various shapes, which is all manual work.
Traditional business model
Guo Yusheng chose the store in Kannonji (north of Dongkou Road, Dashilan West Street) outside the most prosperous Qianmen. The pavement faces east and west, with three frontispiece rooms and a small building on the second floor. After entering the door, there is a green salt shop on the left and a tea cupboard on the right. On the lintel, there is a black painted gold plaque "Daoxiang Village South Goods Store".
On the opening day, the business was booming, and Guo Yusheng saw it in his eyes and was happy in his heart. The long-cherished wish of opening the south store to the north finally became a reality.
Beijing Daoxiang Village front shop and back factory (also called "Lianjiapu") make all kinds of cakes and meat with southern flavor, which are not only beautiful and delicious, but also fancy-renovated, and heavy oil and sugar are not dried for several days, which is very popular in Beijing with dry climate. The winter melon cake, Gusu salt and pepper cake, steamed cake with lard and sand, almond cake and south leg cake produced in Daoxiang Village of Beijing in those days were first seen in the capital, which made the Beijing people who used to eating the "big cake" in the north enjoy exquisite authentic southern cuisine.
It didn't take long for this Nanwei grocery store to "catch fire". The streets and alleys spread widely, and the diners were in an endless stream, from celebrities to officials to ordinary people.
According to "Old Capital Hundred Words", "Since the real southern flavor of Daoxiang Village developed to Beijing, the local dim sum shops have been oppressed by it, and most of them have disappeared. Except for the old Beijing holidays, I can't forget the big eight pieces, small eight pieces, self-invited red and self-invited white of several old shops. Who doesn't rush to Daoxiang Village for all the gifts on the scene? " The business model of Daoxiang Village's front shop and back factory, self-produced and self-sold, is also different among the pastry shops in Beijing, and this business model is gradually imitated by later cake shops and food shops.
The above contents refer to Baidu Encyclopedia-Daoxiang Village.