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Brand advantage of coffee on the left bank of Seine
First, the brand is profound and the market positioning is accurate.

Cafe on the left bank of the Seine was founded in A.D. 1686. From then on, until the 1920s, the cafe on the left bank of the Seine entered an unprecedented period of prosperity, and coffee entered the historical stage as a symbol of culture for the first time, and the world-famous humanistic trend of thought on the left bank also kicked off.

In 2005, the left bank of the Seine, along with the 300-year-old heritage, the customs along the Seine River and the humanistic atmosphere on the left bank, crossed the ocean and came to China, bringing the pure left bank flavor to countless coffee lovers and providing more people with a "other place" away from life. The purest French culture on the left bank of the Seine is perfectly blended with the Millennium civilization of China, which is closer to the living habits of consumers in China.

The cafe on the left bank of the Seine has become a sacred place for countless people. "The left bank of the Seine" has therefore become a symbol, a symbol and a cultural heritage! The unique brand advantage is different from other cafes from the day of its birth.

Second, based on direct sales stores, cultivate practical talents

Seine Left Bank International Catering Management (Beijing) Co., Ltd. has many years of management experience in the catering industry, and has a complete training system and standardized training system. The trainees are systematically trained by specialized trainers with many years of management experience in coffee shops.

The company trains the trainees by combining theory with practice (the head office appoints store managers, chefs, bar directors, etc. to work in the store for a long time, and the training lasts for 12 months) to ensure the efficient management and operation of chain stores.

The company's headquarters in Beijing and direct stores in Shanghai have set up intensive training courses for a long time. The training system is divided into three parts: general staff training, management training and store manager training. The training content covers the basic knowledge of setting up and operating the coffee shop on the left bank of Seine, including personnel distribution, equipment maintenance, personnel management, marketing promotion, customer-employee relationship, food procurement, financial management, and a comprehensive system of special skills, procedures, business secrets and technical materials applied in operating the coffee shop.

Three, professional production research center, to ensure product quality and new product development.

The left bank of the Seine has a professional coffee production research center composed of domestic first-class coffee technicians, carefully selecting world-class coffee beans, and has its own unique harsh standards in terms of origin, color, size and quality, so as to ensure the mellow taste and high quality of coffee. At the same time, when baking coffee on the left bank of Seine, there are professional technicians who strictly control the temperature to ensure the quality of coffee. In addition, in the process of coffee grinding, the left bank of Seine has many years of experience in coffee grinding under the supervision of professionals ... A perfect cup of coffee was born under countless processes carefully controlled.