3. For some brands with their own IP, the founders really know how to name them. When other brands put all their efforts into marketing, they have already won in naming. Everyone learns English when they are young. Li Lei and Han Meimei are our good friends. As everyone knows, the dried fruit snack brand named after them has become very popular. The founder of this sentimental and interesting brand of dried fruit snacks is a young lady born in the 1980s who boldly pursues her dreams. Coming from a Fortune 500 foreign company, she has excellent business acumen and the ability to control brands. In a short period of time, she opened Li Lei and Han Meimei snack stores in 229 cities across the country. Just imagine, when you see a store with this name on the street, with its loud brand name and cute cartoon image, users’ curiosity will immediately lead them to enter the store. As snack franchise brands, Li Lei and Han Meimei have the three core competitive advantages of "uniquely endowed" brand, product and franchise, which have helped the brand to advance rapidly in the dried fruit snack market. 4. Variety shows and snacks are really perfect partners. Watching variety shows and eating snacks at the same time will make you laugh out loud soon. It’s perfect just thinking about it. During the talent show and variety show, we eat "San0 snacks" with zero pigments, flavors, and zero preservatives, which represent youth and pollution-free; during the music variety show, we eat snacks that clear the throat and moisturize the lungs; during outdoor adventures, we eat energy drinks and spicy snacks to stay energetic. I talked about the strange and fire-flavored "Papa Melon Seeds" before, and then let's talk about another "Vitality Forest". Yuanqi Forest is very keen on implanting in variety shows. In 2020, Yuanqi Forest successively sponsored four variety shows: "Our Band", "Brother Full of Vitality", "Youth in the Earth" and "Sports Boy", which frequently attracted public praise. . In variety shows, Yuanqi Forest creates 0 sugar, 0 fat and 0 calories, which is well known to the public. It has to be said that Yuanqi Forest has taken the right path in taking variety shows. Of course, this path is suitable for companies with relatively strong financial strength. If at the current stage Insufficient funds, it is recommended to choose carefully. 5. Private domain channel snacks themselves are high-frequency products, and users are more likely to repurchase, while private domain channels are channels that directly contact users. Build WeChat public accounts, communities, Moments, etc. to reach precise users directly and repeatedly. Operating through these resources, combining different activities and gameplay for transformation and fission, can expand the private domain traffic pool, improve the conversion rate, and maximize the value of users. In addition, building and operating private domain traffic well can build a brand, improve users' awareness of the brand, and ultimately form a brand effect. Among the current top 10 listed snack companies, 7 companies have deployed private channels. Especially during the epidemic, the sales of private channels grew rapidly, saving many companies. 4. Summary At present, the post-95s and post-00s have begun to enter the society, and their consumption concepts have really changed a lot. According to statistics, the monthly snack consumption of post-90s consumers is 200-400 yuan. Compared with the previous consumption concepts, There have been significant changes.