Kungfu is one of the famous fast food brands in China. Characterized by its authentic Cantonese cuisine, it combines the food culture of Guangdong, Hong Kong and Macao, with unique flavor and delicious taste. Its clean environment, thoughtful service and affordable price are deeply loved by consumers. The signature foods of Kungfu include chicken rice with scallion oil, Hong Kong-style ribs, beef rice noodles and steamed dumplings. All of them are carefully made with fresh ingredients. It can not only meet the needs of various tastes, but also show the rich local cultural characteristics while ensuring the quality of food.
The best taste of real kungfu lies not only in its food quality, but also in its brand culture. Kungfu has always been committed to building a big family. Employees learn from Taiwan Province Kung Fu culture in the creation and service of dishes, put the brand values on the ground, turn a cup of tea, a sentence and a service into beautiful feelings, and let consumers feel the warmth of home in a spacious and comfortable dining environment. This kind of humanistic care makes people want to be loyal fans of real kung fu. Therefore, the core competitiveness of Kungfu lies not only in product quality, but also in the transmission of brand culture and the improvement of service quality.
Under the brand positioning of "Gourmet+",real kung fu has also begun to diversify, and additional services have gradually diversified. There are many services such as WiFi, mobile APP, book collection, etc. which can be used for free, from simple dining demand to all-round consumption experience. Kungfu constantly explores the connotation of adapting to marketization, constantly innovates, and rapidly updates its production and service system through the investigation and study of customers' tastes and needs, presenting a fashionable, convenient and healthy impression, further consolidating its leading position in the fast food industry.
In short, in the brand building with food as the core, Kungfu pays attention to providing consumers with high-quality products and services, constantly explores the direction of diversification, successfully integrates local culture and modern elements, shows the charm different from other fast food brands and becomes a popular food brand.