Xi Xiaobao Wedding Reservation Network 20 14 years, the Internet O2O is extremely prosperous, and the wedding industry is no exception. Wedding reservation is the first thing for newcomers to make decisions in the whole wedding preparation, and the wedding reservation business also accounts for the largest proportion in the whole wedding industry chain. As a rising star in the industry, Xi Xiaobao only focuses on the subdivision of wedding reservation. Recently, Pintu interviewed Zhong Wen, ceo of Xi Xiaobao's wedding reservation network, and introduced the positioning and advantages of Xi Xiaobao's wedding reservation network in detail.
Is it accidental or inevitable for you to enter this industry?
It is both accidental and inevitable for us to enter this industry. As a wedding planner and host for many years, I am familiar with the whole wedding process. The specialty and preference of the wedding industry are the inevitable factors for us to embark on this industry. The whole wedding preparation process includes many aspects, large and small, but the choice of wedding banquet is the most important. Only by determining the venue of the wedding banquet can everything else be carried out conveniently and smoothly. Just the wedding banquet is a headache for many newcomers. There are so many hotels in Beijing that the newcomers don't know how to choose. Sometimes the selected hotels have no schedule in their wedding period, and sometimes the prices of hotels with schedules are too high to exceed expectations, such as hotel location, dishes, price and so on. With years of experience and accumulated contacts, we can choose suitable new people in many wedding hotels at the first time and help them to get preferential prices, which is our advantage.
What is the current market situation of this industry, and what are the pain points of consumers and businesses respectively?
Wedding banquet is a special kind of consumer goods, which is related to many aspects. For newcomers, it is not only related to "delicious", but also to "face".
The wedding banquet is a very deep water market, and the wedding banquet market is mixed, lacking a professional wedding banquet brand. There are many problems in the experience and professionalism of the hotel. Many wedding banquets have a single theme, a single dish design, a single venue layout and a lack of combined products, which also affect consumers' choices.
According to the statistics of Beijing's marriage management, the number of newly married couples in Beijing has been about100000 every year in recent ten years. How to promote themselves to the huge market of100000 is the most important problem faced by hotel merchants with the theme of positioning wedding banquets.
What is the value that the Internet or O2O brings to the industry, and what will change the status quo?
The changes brought about by the Internet in the past decade are obvious to all. For example, Hangzhou citizens went to the supermarket to snap up with Alipay at the end of last year, which shows that the Internet is slowly changing people's life and payment habits. The 20 14 years of prosperity has made every industry go deep into the streets and lanes. When I see the Chinese hamburger recommended by Master Xi on the Internet or in a circle of friends, I will buy it and taste it. When I see Master Diao's manicure, I will call for a door-to-door test. Sometimes even if I don't go now, I will try it. The same is true for the wedding banquet industry. Newcomers get married, and there are more than 1,000 wedding banquet hotels in Beijing. Apart from geographical location, some can be screened out, and the rest are only online search, on-the-spot investigation, and more are based on the experience of people who have experienced it. We cut into the wedding market from the wedding banquet O2O just to help the couple solve the big problem of choosing the wedding venue in the initial stage of wedding preparation.
In the whole industrial chain, where do you stand and what role do you play?
We have a professional wedding banquet consultant team of 100 people, who can help newcomers find their own wedding banquet hotel from beginning to end. Xi Xiaobao can provide free solutions for newcomers, such as wedding banquet scheme customization, wedding banquet venue inspection, wedding banquet golden schedule booking, wedding arrangement and planning.
Where is the positioning and value point of your?
Xi Xiaobao's wedding reservation platform focuses on wedding reservation, and our major determines the quality and attitude. As the only professional wedding reservation platform in Beijing, Xi Xiaobao has integrated Beijing 1000 high-quality wedding hotels, and promoted the wedding business of the hotel to newcomers in Beijing through the platform, thus realizing the rapid cooperation between hotels and newcomers and becoming a bridge between newcomers and hotels. Free of charge and transparent service, it completely eliminates the troubles of newcomers, and provides convenience and preferential treatment for newcomers. The two sides are mutually beneficial. The goal that Xi Xiaobao has been working hard is to hope that there will be no difficult banquets in the world!
How do you compete with Daoxila and Xishi.com?
Daoxila and Xishi. com are both involved in wedding O2O earlier, so we need to learn from them. We also had a model of understanding them when we chose this project as our entrepreneurial project. We think our advantages are obvious. We don't copy their models, but we design our business model based on our understanding of this project. So we don't regard each other as competitors. One of our strengths is our team. The wedding industry is a very professional industry, which requires the team to have very rich experience in the wedding industry, otherwise it will only solve the information problem. In addition, the wedding industry is a low-frequency consumption, so the cost of acquiring customers is very high, which is contradictory to the profitability of enterprises. So what we urgently need to solve is the problem of ROI. We made this piece very well.
There are many companies exploring the O2O in the wedding industry. From the wedding banquet to the Happy Birthday website, the wedding planning to the Qijiu website and the Juxi Cat website, as well as the wedding ceremony from the invitation to the wedding e-commerce. Alibaba's "wedding partner" takes wedding photography and tourism photography as the breakthrough point, and the public comment website also directly launches the whole wedding industry chain. The whole industry has started O2O entrepreneurship, with different emphases. Li Yanhong specializes in search, so Baidu focuses on search to become the first market in China. Xi Xiaobao's advantage lies in the professionalism and uniqueness of wedding reservation. We didn't set foot in other industrial chains such as wedding planning and wedding photography, but only made professional wedding reservation.
What is the form, content and characteristics of the products or services you provide?
Xi Xiaobao is now the only professional wedding reservation platform in Beijing. We have integrated Beijing 1000 high-quality wedding hotels, and promoted the wedding business of the hotel to the newcomers in Beijing through the platform, thus realizing the rapid cooperation between hotels and newcomers and becoming a bridge between newcomers and hotels.
As long as the newlyweds make a successful reservation with the hotel through Xi Xiaobao's wedding reservation network, they will also get a wedding gift package of 58,880 yuan, which is a real discount. For the newlyweds, they can not only book their favorite hotel at the lowest price, but also get a gift package, which is very attractive.
Introduction to the general situation of operation, how many cities (community points, users (number of merchants) are covered?
Although we started late, the current operation situation far exceeds our previous expectations, especially in terms of the number of users. At present, the monthly PV has reached100,000, and the monthly visiting users have reached 30,000. The most important thing is that we have reached 180 in just six months and accepted our professional and caring services. In the next 3-5 years, we will focus on Beijing, and will not rush to cover cities all over the country, because we know that online to offline, as a service based on local life, must improve its service mode locally and accumulate enough experience. Enclosure movement is not suitable for O2O, a service-oriented business model.
What are the possible profit channels at present or in the future?
At present, our profit channel is relatively single, and we still rely on the income of hotels. But we are not worried about profitability, we are more focused on making our services perfect enough.
Please briefly introduce your personal and founding team background, as well as the current team size.
The composition of the founder team is what I am most satisfied with at present. There are both CEO leaders with more than 10 years experience in the Internet and COO and CSO with more than 15 years experience in the wedding industry. We have a clear division of labor at the beginning of this project. For the reservation service of the wedding venue, we can't simply solve the information asymmetry, but we need to help the newcomers to screen effectively and accurately, so as to truly help the newcomers worry and save trouble.
At present, we have completed the investment of Angel Wheel, with an investment of 50 million yuan, which is also rare in a wedding O2O startup. Investors attach great importance to our team advantages and our unique understanding of this project, so they trust us very much. And can give us great support in resources. We will use investment to improve our team and platform, expand investment in various promotion channels, and at the same time, we are also considering opening up unique user acquisition channels.
20 15 is a crucial year for the development of Xi Xiaobao. We will complete our improvement of the platform, team and resources in this year, so we will seize this year and fully serve the newcomers in Beijing.
Brief introduction of founder
CEO Zhong Wen
I graduated from China Agricultural University in 2002, majoring in food bioengineering. I have worked for Internet companies such as ChinaHR.com, Fantong.com, CBSi, and World Wide Web, and have very successful cases in platform operation, online marketing and brand promotion.
How to choose a wedding hotel and a reliable website online?
The engagement party is online, and they have a guarantee system, that is, they can pay twice the deposit for reasons of hotels and websites. At present, this security system is only available on the Internet.
Which wedding website is recommended by wedding hotel reservation network to make wedding reservations more efficient?
Nowadays, the engagement party is not as troublesome as the consultation at home, and online ordering has become the mainstream, which also makes the wedding preparation more convenient. So, which wedding website is more efficient? Below, I will recommend several good wedding hotel reservation websites in China, and let's see who they are.
I. Wedding Hotel Reservation Network-Group Banquet Network
Group Banquet Network is a website operated by Chengdu Nien Network Technology Co., Ltd., which specializes in online banquet reservation. Taking the Internet as the carrier, it provides a platform for new people to trade with merchants online. More than1100,000 people have successfully found a satisfactory banquet venue. During working hours, the website will provide professional banquet consultants to help you solve all kinds of problems encountered in determining the banquet venue, so as to achieve high efficiency, save money and worry.
Second, the wedding hotel reservation network-wedding network
Xi 'an Wedding Banquet Network is the only professional one-stop website in Xi 'an, which belongs to Xi 'an Wedding Banquet Network Technology Co., Ltd.. Use the powerful resources of the Internet to start the e-commerce model. Collect all the local wedding-related hotels in Xi 'an, and provide professional wedding consultants to escort your wedding, so that every member can order a satisfactory wedding-related hotel.
3. Wedding Hotel Reservation Network-Niuhun.com
Niuhun. com, which belongs to Ningbo look for a star Culture Development Co., Ltd., is a leading one-stop wedding service platform in China and a leading enterprise in the wedding service industry in Zhejiang Province. Services include wedding planning, wedding reservation, wedding photography, honeymoon trip, etc., providing one-stop service for new people and turning them into intimate butlers. Many wedding brands have settled on the Internet, giving new people more choices.
Iv. Wedding Hotel Reservation Network-Here we are.
It has been officially launched for 20 10 years, and it is the first e-commerce platform for vertical wedding banquets and wedding banquets in China. Online provides intimate, comprehensive, efficient and affordable wedding and peripheral services for everyone. They have a strong operation team, which is also the secret of success. Not only online, but also mobile APP and other services have been opened, which will really carry out the efficiency to the end.
The above websites have a very large user group in China, especially the new people who are very busy in their daily work. This method is recommended. Online consultation also allows new people to know the information they need more comprehensively without geographical restrictions, which is what every consumer wants to know.
I sum up: that's all about the recommendation of the wedding hotel reservation network and which wedding website is more efficient. The merchants who enter the wedding banquet hotel reservation network are strictly screened and assessed before they can enter the platform, so everyone can book with confidence.
What is the strength of Xi Xiaobao's wedding reservation network?
With strength, there are many wedding hotels, booking is economical, and it is also safe and has privacy protection. People in Beijing must go to Xi Xiaobao for a wedding banquet.