The popularity of Chinese food abroad cannot be regarded as a successful export of culture, because many people have not learned more about Chinese food culture, or have had any major changes in their lives. On the contrary, Chinese food that is very popular abroad may not be as influential as food blogger Li Ziqi’s ancient food making videos.

For foreigners who have been accustomed to eating bread and other foods for a long time, the diverse cooking methods and processing of ingredients in Chinese food can give people a wonderful eating experience. Being liked because it tastes delicious cannot be regarded as cultural export. Just like when we eat kimchi and sushi, are we being exported by Korean and Japanese culture? What did they export to us? No, right?

The seemingly popular Chinese food is actually the same.

To truly export food culture, we need to make people abroad become interested in our food production and the culture behind it, and have a deeper understanding. These are the real cultural exports.

For example, Li Ziqi, a very popular beauty food blogger some time ago, also uploaded food making videos to foreign video websites, which received a large number of views and likes. Foreign netizens were impressed by the beauty and skill after seeing it.

And what she showed was not the way of modern Chinese food, but the way of traditional ancient Chinese food. Although this kind of quiet life full of rural flavor is something that many people yearn for but have never been to, there is no doubt that many people like it, but we can’t do it.

Similar cultural exports include food production videos such as "A Bite of China". Looking at these videos, food is only one of the content points that attracts attention. More importantly, it embodies the flavor of a certain place and The lives of certain groups of people show the different food cultures in China. Let others know, oh, so this is how the Chinese people in this place live? This is how this cooking method came about?

This is the export of food culture.

Of course, the greater impact on the export of Chinese culture is the local Chinese and the increasingly popular foreign translated versions of Chinese film and television dramas, which show some of our culture to more people in the form of film and television dramas. Look, let them accept and love these cultures.

Take "The Legend of Zhen Huan" as an example. When it became popular, foreign countries had translated versions, and the ratings were also very impressive?