What can fast food restaurants do to attract people? Fast food restaurant market research report. How do fast food restaurants plan their activities?
With the development of economy, college students' requirements for life and diet have also increased. Their usual life rhythm is very tight, and no one wants to waste more study and work time in order to fill their stomachs. The University of Electronic Science and Technology of China is in the stage of development and enrollment expansion, and the number of students has exceeded 10,000. The canteen can provide students with limited variety and quantity of meals, short time to provide meals and low work efficiency, which can not meet the needs of the majority of students. Therefore, the potential market for fast food is relatively large. It is very important for entrepreneurs who open a new brand of western-style fast food near the school to deeply study the consumption requirements of college students for food. As a young generation with knowledge and thoughts, college students are the most receptive group to new things and new concepts among all consumers. Grasping their stomachs may be a stable consumer market on campus. So three days-10-28-111our group gave a lecture on the establishment of fast food restaurants near the school, mainly providing fixed fast food. It not only provides more choices for students' dining, but also provides a strong foundation for our entrepreneurship.
First, the survey method.
This questionnaire uses streets to select survey objects and samples. This method has low cost, and can directly inspire the respondents and make their answers closer to our investigation purpose.
Second, this survey shows that:
The research object of this survey is the College of University of Electronic Science and Technology of China. Students in our college conducted a questionnaire survey in-10-28-1-1 Investigators interviewed the interviewees face to face to get all the data in the questionnaire. The questionnaire is filled in while asking questions, or the respondents fill it out by themselves according to the respondents' inquiries. Collected by investigators. The average interview time of each questionnaire is 5-6 minutes. * * questionnaires were distributed and recovered in this survey, among which valid questionnaires were recovered, and the questionnaire recovery rate was%. This survey is street-style.
Third, the conclusion of the investigation analyzes the name of a small fast food restaurant.
1, the gender of the survey is: choose a restaurant name with a unique proportion of the survey population.
Male% sells 150 lunches a day to earn money.
The survey shows that female respondents are slightly higher than male respondents by a few percentage points, but the overall trend is average.
2. The cost that students spend on meals every day.
Select the number of people, the proportion of the number of people surveyed
I. 10 yuan%
B, 10 yuan ~ 15 yuan% small breakfast restaurant kitchen furnishings.
C, 16 yuan ~20 yuan%
D, 20 yuan or above accounted for 64%.
According to the survey data, 46% students think that the per capita consumption of fast food is 10 ~ 15 yuan, while 37% students think that it is reasonable to spend less than 10 yuan. Only 17% students choose restaurants with prices above 16-20 yuan, which shows that college students mainly. According to these two prices, attract more consumers with low prices. How to attract customers by opening a fast food restaurant?
3, the number of times to go out to eat in a month.
Select the number of people, the proportion of the number of people surveyed
A, no%
B. 1~5 times% how do fast food restaurants engage in activities to attract customers?
C, 6~ 10 times%
D, 1 1 How to attract more than% of fast food?
The frequency of eating near the school mentioned in the questionnaire is 8%, 62%, 2 1% and 10% respectively. It can be seen that 98% of students have the habit of eating out of school, and the frequency is concentrated on 1 ~ 5 times a week, so it is beneficial to open this restaurant and has market potential. Fast food restaurants hold activity programs.
4. The disadvantages of fast food restaurants near the school are:
Select the number of people, the proportion of the number of people surveyed
A, the price is high%. What dishes are more suitable for fast food frying?
B, the environment is uncomfortable% 12 yuan self-service fast food restaurant.
C, poor sanitary conditions%
D, feel the food is not delicious% 10 yuan guarantees the profit of self-help fast food.
E, too far from school%
The survey results show that 9% of the students think that the price of fast food restaurants near the school is higher, 23% and 38% of the students are dissatisfied with the environmental sanitation of fast food restaurants near the school, 14% of the students think that other fast food restaurants are too far away from the school, so we should pay attention to: 1) Do a good job in hygiene and keep the shops clean and tidy; 2) Make the environment in the store comfortable and make students feel at home; 3) The price should not be set high, but should conform to the consumption level of students; 4) Provide quality meals: 5) Choose a place close to the school to open a shop.
5. The most reasonable fast food price is: Can you earn 50/50 by dividing the number of people surveyed by 10 yuan?
I. 5 yuan%
B, 6 yuan%
C, 7 yuan%
D. How do 43% novices in 8 yuan run fast food restaurants?
From the data analysis, the respondents tend to concentrate on 5~6 yuan, and the proportion of choosing the two is 55% and 33% respectively, while only 12% chooses the price above 8 yuan and 8 yuan. It can be seen that we set the price between 5 and 6 yuan.
6. Advantages that Jiajiale should have (double choice) The number of people surveyed is compared with the pictures at the entrance of the restaurant.
First, the speed of serving% 10/the marketing strategy of fast food restaurants in 0 yuan.
B, the quality of food is 32%
C, the richness of the dishes% The name of the fast food restaurant that never forgets anything.
D, the comfort of the environment% real fast food pictures.
E. location of fast food restaurant% attractive restaurant name.
What can fast food restaurants do to attract people? What can fast food do to attract people? F. Service attitude%
According to the analysis data, respondents tend to pay attention to the quality of food and the speed of serving. While ensuring the richness of dishes, the comfort of the environment and the attitude of service, we will focus on strengthening these two aspects of services to make them the characteristics of our restaurant. Listen to the name of Geely fast food restaurant.
7. The faster way to eat is to choose the number of people surveyed.
I. Fixed package%
B, free collocation% fast food restaurant is not busy.
C, that is, fried%
The survey results show that the respondents' opinions on the three dining methods of fixed set meal, free collocation and instant frying tend to be average, but the number of people who choose fixed set meal in these three items is slightly higher than the other two, indicating that there is still some market space for choosing fixed set meal as the dining method in our store.
8. What is the most reasonable waiting time after ordering in a restaurant? Select the number of people, the proportion of the number of people surveyed
1, 3~4 minutes% 10 yuan self-help fast food management law.
B, 5~6 minutes%
C, 7~8 minutes%
D, 9 9~ 10/0minutes 2 1%
Respondents think that after placing an order in a restaurant, 44% of them wait for 3-4 minutes, 39% for 5-6 minutes, 7-8 minutes for 16%, and 9- 10 minutes for 1%. Choose 3-4. It can be seen that the respondents hope that the waiting time of fast food restaurants is as short as possible. Therefore, we choose the fixed package with the shortest delivery time as the catering method, which meets the expectations of most students. 1What is the profit of 2 yuan fast food?
9. The fixed package type provided by Jiajiale fast food restaurant is: (double choice) the proportion of the number of people selected and the number of people surveyed.
I. Rice 50%
B, powder%
C.%1What is the profit of fast food restaurants in 5 yuan?
D, porridge%
Judging from the questionnaire, the respondents tend to choose "rice porridge" as the type of fixed package, accounting for 72% of the respondents, with a large proportion. It is best to choose the type of fixed package and set it in these two. In addition, 28% of the respondents chose "noodles and flour" as a fixed set meal. Although the proportion is not large, the development of fast food restaurants is more conducive to meeting the needs of consumers besides rice and porridge as fixed packages.
10, fixed package: select the number of respondents.
Rice+main course+vegetables+soup%
B, rice+main course+vegetables+soda%
C, rice+main course+vegetables+soybean milk%
D, rice+main course+vegetables+dessert%
Fixed package mode: Among the modes mentioned in the questionnaire, most respondents tend to adopt the mode of "rice+main course+vegetables+soup", accounting for 55%, while the other three modes account for 13%, 8% and 24% respectively. It can be seen that the respondents pay more attention to diet, so the choice of mode is more traditional. In addition, in the option of "rice+main course+vegetables+soft drinks", although it only accounts for 13%, it is found that all the people who choose this option are boys. Because after completing the questionnaire survey, the proportion of male respondents is smaller than that of female respondents, so the survey results of this questionnaire may have limitations. So we are choosing a fixed set meal, except "rice+main course".
1 1. Where is the location of Jiajiale fast food restaurant? Select the number of people, the proportion of the number of people surveyed
Near the main entrance of the college%
B, near the north gate of the college%
C, near the new dormitory of the college%
The survey results show that 82% of students want Jiajiale fast food restaurant to be opened near the north gate or the main entrance of the college, and most of them tend to be opened near the north gate. According to the analysis of the consumer market, there are 9 north gates and 2 new dormitories. There are fewer fast food restaurants in the new dormitory, and the market competition is relatively small, but the market development space is narrow, while the north gate market space is large, but the competition of fast food restaurants is very fierce. It is understood that the fast food restaurants near the North Gate are all fried quickly. The slow circulation speed has great advantages for us to provide fixed packages, and it is also different from other competitors, thus attracting more customers.
12. If you are satisfied with the food and service we provide, will you recommend our restaurant to your friends? Select the number of people, the proportion of the number of people surveyed
How do catering activities attract people? A: It will be 94%
B, not 96%
According to the survey, if students are satisfied with our service, 94% of them will recommend our restaurant to others, which means that if we satisfy our customers in food or service, our popularity and reputation will be improved quickly.
Verb (abbreviation of verb) conclusion
(1) With the continuous expansion of the enrollment scale of the University of Electronic Science and Technology of China, the expansion speed, working hours and service quality of the school canteen can't meet the needs of Guangsheng. Therefore, opening a fast food restaurant with quality and characteristics near the school will have great market potential. Therefore, we conducted a market survey on the rationality of this ideal scheme. The survey results show that it is completely reasonable to open such a fast food restaurant near the school. It is very important to design the operation of the whole fast food restaurant according to the needs of students.
(2) Analyze the advantages of restaurants.
In the survey, we conducted a questionnaire interview with students majoring in literature. From their earnest answers, we learned that the geographical location of fast food restaurants is particularly important. The school is divided into three accommodation places, of which the North Gate has the largest number of people, the most popular and huge market space. But at the same time, there are several fast food restaurants on the north gate, which have formed a certain scale and some fixed customer groups, and should stand out from many competitors. We must emphasize our own characteristics, whether from the quality of food or the comfort of the environment, the comfort of the environment must be carefully considered, so as to meet the diverse needs of the majority of students in all directions and angles as much as possible.
(3) Analyze the disadvantages of restaurants:
The survey results show that perhaps because of the convenience of eating, more people choose to open fast food restaurants at the school gate. However, as far as the current situation is concerned, opening a fast food restaurant at the school gate has disadvantages. First of all, many students are used to the queuing life in university canteens, and feel that it is a habit to go to the canteen to live a crowded life. It is also a habit to some extent. I'm afraid it's still difficult for ordinary fast food restaurants to change this habit. Secondly, there are many kinds of fast food restaurants at the school gate, and the market competition is great. Everyone has preconceived ideas, so the requirements for newly opened fast food restaurants are generally higher. It takes a process to get everyone's approval. If it doesn't suit everyone's appetite, it is easy to be abandoned by everyone and eventually close down. This situation has always been common in the north gate of our school.
(6) Suggestions:
Service quality and price in restaurants and stores:
Choose to open a fast food restaurant in front of the school. Because the consumer groups are picky college students, the service quality is very important, and the service attitude must be good, otherwise it will not be accepted by everyone. Serve food quickly, knowing that college students' time is precious, especially those who are addicted to playing games, can't wait for a moment. If you have to wait a long time for fast food, you might as well go to the canteen.
Price is also very important. Generally don't set it too high. Just try to set the price level of campus fast food at 5-6 yuan. Of course, we prefer to eat, and some fast food we like to order can be set at a relatively high level, but it should also be within an acceptable range.
In the store, I look at the level of the restaurant. If it's just an ordinary fast food restaurant, people won't spend too much time in it, so there's no need to make too many tricks in it. Just give everyone a clean and comfortable one and don't give everyone a feeling. It is best to have a spacious layout in the store.
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