The first step: Raising entrepreneurial capital

Opening a store naturally requires startup capital. For first-time entrepreneurs, startup capital must be within their ability. Due to lack of relevant experience and insufficient understanding of the market, Therefore, you must not blindly invest too much and take huge risks. For franchise brand clothing stores, the start-up capital ranges from 50,000 to 300,000, and if you want to join a high-end clothing brand, you need 300,000 to 500,000. The editor here recommends that entrepreneurs should focus on small and medium-sized brands when they first join a brand. The risks are relatively small. After all, starting a business is a long road, and you can’t eat hot tofu in a hurry.

Step 2: Choose a brand

Many first-time entrepreneurs will decide whether to choose a store address or a brand first when opening a store. The style of the brand and the store address are the most important factors in whether the store can be profitable. The key highlights are always confusing. However, the editor suggests that when starting a business, you should first choose a good brand, because brands of different styles and grades have different requirements for store addresses. Once the address is chosen, there are certain limitations in the choice of brand style, which may lead to the final choice. The brand is not your favorite style. After selecting the brand, you can then search for the store address, examine the market environment around the store, and conduct a detailed inspection of the traffic, nearby stores, and foot traffic of the store address. I believe that the store's performance will be better in the future.

Choosing a brand is a complicated task. There are many clothing brands in China. When choosing a brand, you need to roughly determine whether you want to shop in women's clothing, men's clothing, children's clothing, underwear, or which category of stores, and then you can go When selecting clothing franchise websites such as China Beauty Network, you can learn from some experienced clothing brand dealers to see which style of brand is better to join. Finally, choose the appropriate brand based on your own start-up capital, and roughly write down the brands you like.

Step Three: Comprehensive Comparison and Determine the Brand

After selecting a group of clothing brands, you can find the professional after-sales team of clothing franchise websites such as China Beauty Network to inquire about discounts, Compare the franchise fee, first-time distribution fee and other fees. You can also directly contact the brand headquarters for consultation. Based on the obtained data, make a comprehensive comparison and once again exclude some clothing brands to determine whether one or two products can go to the province or city where you want to open a store. Investigate and inspect the existing local franchise stores to see if they are satisfied with the business conditions and store decoration style. Then you can go to the company headquarters for an inspection to see the company's comprehensive strength and production scale. At the same time, don't forget to check the employee profile of the company headquarters. Only a good team will have a better brand. When signing a contract to join a brand, you must carefully read the contract and be vigilant to prevent being deceived.

Step 4: Leasing and decorating the store

After finding a brand, the brand corporate headquarters will usually be accompanied by marketing personnel to find the store address and formulate a store decoration plan. For example, Sansanxing Women's Clothing, a famous domestic women's clothing brand, will send professional supervision and customer service departments to provide full tracking services from business district analysis, site selection, opening planning, opening assistance, business guidance, on-site training to logistics system support, etc., to provide distribution services. Provide comprehensive analysis to help dealers successfully open their business.

Step 5: Staff training

Branded clothing stores are no better than independent bulk stores. Branded clothing stores need excellent clothing shopping guides or sales staff, and they need to undergo professional and systematic training. , Be thorough in aspects such as sales and display. However, most brand clothing companies will have the benefit of training store staff. They will organize professional training courses to help clothing stores successfully open.

After going through the above five steps, you can successfully join a clothing store. Whether a clothing store is good or not has a direct relationship that cannot be ignored with the choice of brand. Therefore, you must be cautious when choosing a brand. More, more, more. The risk of investigation can be smaller.