In the significant year of 2002 1, Chery QQ ice cream, which was launched at the end of February, not only attracted people's attention with its proud pre-sale sales and monthly sales, but also became the most topical model in 20021.
Break through historical records and open up new categories.
Chery QQ ice cream was officially launched on February 28th, 20021,12, and became a popular model as soon as it appeared. In the pre-sale stage, it set a new record for pre-sale orders in China automobile market, and the cumulative order volume exceeded 70,000+vehicles. In terms of delivery speed, Chery QQ Ice Cream also set another China record: it not only became the first model to achieve "listing, selling and delivering in the same month", but also delivered an amazing 9,866 vehicles in the same month.
With these amazing achievements, Chery QQ ice cream became a phenomenal model in 202 1, and opened up a brand-new category of mini SUV in China automobile market.
Strongly set off the "QQ ice cream phenomenon"
From the official release to the listing in July, the topic of Chery QQ ice cream continues to heat up. Before listing, it made a related network communication reach of 65.438+0.6 billion and a peak of WeChat index of 654.38+0.22 1.00000, which successfully focused on the attention of the automobile industry and became the topic center at Chengdu Auto Show and Guangzhou Auto Show. With accurate product positioning, Chery QQ ice cream has successfully hit the pain points of modern urban users, and the pre-sale blind single stage has exceeded 70,000 units; Complete the layout of 1300 iCar eco-brand experience stores within half a year at the fastest speed in the industry; At the launch of Wuhu Q Music Festival,1.2000 participants even broke the "ceiling" of the number of participants at the China auto launch.
After the release of Chery QQ ice cream, it quickly became a phenomenal model in China automobile market, creating a large number of records and gaining a large number of users and die-hard fans at the sales end, which was called "QQ ice cream phenomenon" by the industry.
Breaking through the tradition, iCar has the strongest ecological empowerment system.
Rome was not built overnight, and the formation of "QQ ice cream phenomenon" was not accidental.
The iCar ecosystem empowered behind Chery QQ ice cream is an ecological brand owned by Chery New Energy, and it is an open, evolving and cross-industry integration platform. In the iCar ecosystem, all products will accurately analyze and develop products and the overall service system based on the needs of users, relying on the Internet, big data technology and other means, and build a full-scene ecological model of modern automobile life through joint multi-brand cooperation. By creating new experiences and new values with full product, full value chain, full life cycle and full contact for users, users can break down physical barriers through automobile products themselves, which can better and more conveniently link everyone's global life.
Chery QQ ice cream is the first product under iCar ecology. Based on the insight into the market environment and the public demand, Chery QQ ice cream combines the advantages of lightweight, economy, practicality and interest of boutique cars and "K-Car" cars popular in developed countries and regions such as Europe and Japan, and is carefully built according to the actual demand of China market. QQ Ice Cream, with its lovely and fashionable appearance, simple and lively interior, intimate and complete configuration, the strongest safety protection at the same level, flexible and practical space, and remote control of the leading App at the same level, has created a new category in the new energy market with its strength and become a remarkable dark horse in A00 new energy market.
Chery QQ Ice Cream Scene Car, which is full of fashion personalities such as Taole, Lightning, Unbounded X and Unbounded X, is a fashion item with both use value and emotional value based on Chery's years of car-making technology accumulation and scene design concept, and through multi-channel user information collection and analysis. This is also the creation of iCar Ecology as an open platform, growing together with users.
ICar ecology has also created a brand-new digital marketing model based on user demand. ICar Ecology has built a brand-new comprehensive user-oriented digital marketing model for DTC vehicles, allowing users to get a transparent and convenient car purchase and service experience online and offline. By establishing the strongest online contacts, the strongest offline channels and the strongest user groups, we will build the core competitiveness of the iCar ecosystem. Aika Ecology also cooperates with leading enterprises in various fields such as Ali, Haier and Tmall to realize the deep integration and empowerment of multi-ecology, promote the ecological integration of value convergence, value-added sharing and coordinated development, and let users experience the "unbounded" service value around the whole scene of car use.
In recent years, the automobile market in China has changed, and it is increasingly difficult to attract users only by the products themselves. Therefore, relying solely on the excellent product strength of QQ ice cream is not enough to form a hot "QQ ice cream phenomenon". There is a need for a perfect brand ecology, a convenient and fast sales service system, and a variety of cross-border ecological integration value-added services, so that users can not only get satisfactory products and intimate services, but also get rich cross-border scene value-added experience. Because of this, users will recognize the brand value of iCar ecology and Chery QQ ice cream, which is also the magic weapon for lightning delivery of QQ ice cream after listing.
In 2022, QQ ice cream joined hands with small ants to hit new targets.
In 2022, under the continuous empowerment of Chery iCar Ecology, Chery QQ Ice Cream will go all out to continue to build the ecology in depth, meet the individual needs of more users, and continue to strive to create more new energy automobile products that users really like around user thinking and Internet thinking. Chery Little Ant, another boutique model under Chery New Energy, will also hit the annual sales target of 300,000 vehicles+together with Chery QQ ice cream.