Jinmailang once again stressed: 100% private enterprise, well-known instant noodle brand Jinmailang 19 released a blog again that night, claiming that he had suffered many accidental injuries, misreading and misunderstandings without knowing the truth, and reaffirming his identity as a private enterprise in China. Jin Mailang once again stressed: 100% private enterprise.
Jin once again stressed: 100% private enterprises 1 With the disclosure of the problem of "potherb pickled cabbage", the domestic instant noodle market has ushered in changes.
Henan Baixiang instant noodles, which has a history of 25 years, was snapped up by netizens with the phrase "don't cooperate, eat safely, be upright and not afraid of being crooked", while Jinmailang, another well-known instant noodle brand, was caught in a "Japanese-funded" controversy.
On March 19, Jinmailang sent Weibo again, saying, "Recently, a large number of accounts suddenly appeared to question that Jinmailang is a Japanese-funded enterprise, and I want to show my' ID card' to Wheat." Attached is a picture showing that it is a China 100% private enterprise without any foreign investment, reminding consumers not to be misled.
At the same time, on March 20th, official website of Jinmailang Company also issued a similar statement, emphasizing that Jinmailang is 100% private enterprise. On the same day, # Jinmailang voiced again # and boarded the first hot search in Weibo.
Image source: Jin official website screenshot
I have broken up with Nissin.
Jinmailang was founded in 1994, formerly known as Hualong Food Group, and headquartered in Xingtai City, Hebei Province. According to its official information, Jinmailang Group is a large-scale food group that spans two categories: noodles and drinks. Its products cover instant noodles, dried noodles, flour and beverages.
According to Interface News, Jin broke up with the food giant twice. In 2004, Nissin Corporation of Japan invested 65.438+55.4 billion yuan to set up Hualong Nissin Food Co., Ltd., the world's largest noodle-making enterprise. By 2065.438+05, Nissin Holdings and Jinmailang had cooperated for 65.438+00 years and parted ways. In 20 16, Uni-President also sold 47.83% equity of Jinmailang Beverage at the price of 12.9 10 billion yuan, and the cooperation between the two parties in 10 came to an end.
For the breakup between Jinmailang and Nissin, Japanese media analysis said that Jinmailang, which has an advantage in rural areas with low prices, and Nissin, which has an advantage in urban areas with high-end routes, have obvious differences in strategy.
For the end of the cooperation between Jinmailang and Uni-President, Uni-President responded that "the phased strategic objectives have been basically completed", while Jinmailang said that "in the process of the company going to the capital market, it was restricted by the" horizontal competition "with Uni-President".
Every time I noticed that under the official clarification of Weibo by Jinmailang, readers replied that "(Nissin) has withdrawn its capital, which can be seen online", and Jinmailang official Weibo replied with a praise expression.
Every time, i query Qixinbao discovered that the shareholders of Jinmailang Food Co., Ltd. were Fan and He Chengan.
The revenue exceeds 20 billion, and just announced 600 million yuan financing.
According to reports, as early as 20 19, the operating income of Jinmailang reached 2184.88 million yuan. Fan Xianguo, its chairman, said at the 20th instant noodle conference in September, 2020, "The past 30 years have been the competition of Kangtong (Master Kong, Uni-President), and 2020 will open the era of competition of Jin Kang (Master Kong, Jin)."
If only from the perspective of revenue, the gap between Jinmailang and Uni-President is not far. According to the annual report released by Uni-President on March 25th, 2020, its revenue in 2065438+2009 was 22010.97 billion yuan.
In August of 20 19, Fan Xianguo publicly stated: "The income of 20 19 exceeds 20 billion yuan, and we are confident that it will reach 30 billion yuan in 2020 and10 billion yuan in the future."
But at present, Jinmailang is still far from the revenue target of 654.38+000 billion. Compared with Wahaha, another giant in the food industry, Wahaha's goal of 100 billion yuan has not been achieved for eight years-after reaching a peak of 78.3 billion yuan in 2013, it will decrease year by year, reaching 52.9 billion yuan in 20 16. From 20 17 to 20 19, the revenue was 46.5 billion yuan and 469 yuan respectively.
Image source: official website of Jinmailang Company
The field of convenience food is full of new competitors.
It is worth noting that the convenience food track has never lacked competitors and entrants.
Today's fast food track has long been different from the past when Master Kong, Uni-President and Jinmailang rose. The new brand born in the new consumption era has stronger online marketing ability and can obviously impress the young people of generation Z.
Take Lamian Noodles, a new brand of noodle food, as an example. Since the establishment of 20 16, ramen has positioned its products as "high-end healthy ramen". To this end, La Mian said that he put the propaganda battlefield on platforms such as Bi Li and Tik Tok, and cooperated with a large number of KOL to promote it, which opened up his popularity in one fell swoop.
Taobao Lamian Noodles said that in the flagship store, the best-selling product is six boxes of network celebrity Lamian Noodles, and even if the unit price exceeds 20 yuan, it can still sell more than 10,000 pieces per month. Compared with Master Kong and Uni-President, the total number of fans in their Taobao flagship store is not as good as that in Lamian Noodles.
According to Time Weekly, Yu Runjie, a food marketing expert, said that today, the mainland market has undergone earth-shaking changes. The development of platform e-commerce and new e-commerce, the multi-channel convenient financing of new consumer brands, and the diversified demand of Z generation for products have all diluted the advantages of traditional brands. Past success is likely to become a stumbling block for Master Kong and Uni-President Innovation. The choice of categories and products, the marketing team, and the inertia thinking of pushing old products instead of new products are all things that Kangtong must solve and overcome, and innovative organizational changes have become necessary.
For new products on the market, Lai Yang, chief expert of Beijing International Trade Center Research Base, said that there is still room for demand among various foods, so many businesses have made innovations in this respect, such as rice noodles, snail powder, self-heating hot pot and other products. They are all upgrading the usage scenarios of consumers to facilitate travel and camping.
"After upgrading the usage scenario, more consumers will be willing to pay for it, but although the profits of such products will be relatively high, the scale will not be too large. At the same time, the income of such products depends on the research and development ability, that is, it is necessary to have a taste and taste that can truly surpass similar products in order to gain a foothold. " Lai Yang said. At present, it takes a long time to develop a category that can completely replace instant noodles.
"Master Kong and the unified subversive will not be competitors in the same category and industry as Jinmailang and Baixiang, but innovative enterprises from new categories."
Yu Runjie said that with the improvement of the cold chain and the development of new retail, potential substitutes in the future may come from fresher ready-to-eat new categories and products with more natural and healthier raw materials.
Jin voiced again and stressed: At noon on March 20th, 100% private enterprises, the topic of "Jin voiced again" suddenly appeared on Sina Weibo hot search, which triggered a wide discussion.
Recently, the exposure of "pit pickled sauerkraut" has sparked heated public opinion. Master Kong, Uni-President and other major manufacturers have issued apologies and various statements, and frequently topped the hot search list.
Image source: National Business Daily data map (every data map)
Following the announcement of "Never purchase pickled cabbage wrapped products exposed in the evening of March 19", Jinmailang, a well-known instant noodle brand, once again posted a blog on the evening of March 19, claiming that he had suffered many accidental injuries, misunderstandings and misunderstandings, and reaffirming his identity as a private enterprise in China: 100% private enterprise with no foreign investment.
The hot search for instant noodle brands once again reminds people of another brand white elephant that has recently attracted the attention of netizens. After CCTV's 3. 15 party exposed "sauerkraut on a heatable adobe sleeping platform", I didn't expect that an instant noodle brand was on fire, that is, the white elephant, which was founded 25 years ago and had been unknown before, was recently bought out, and its online shop also called on consumers to shop rationally and "buy as much as they eat".
Some articles call it another "wild consumption" domestic brand after Red Star Hongxing Erke and Bee Flower.
According to the data disclosure of the third-party live broadcast data statistics platform-in the past week, the official new fans of White Elephant Tik Tok were nearly 300,000, and the live broadcast sales reached more than 7.7 million yuan. In the past three months, the sales of official white elephant Tik Tok was only130,000 yuan.
On the evening of March 15, White Elephant Food responded to the questions such as pit sauerkraut: in a word, don't cooperate, rest assured, not afraid of the shadow.
In addition, according to media reports many years ago, among the four instant noodle enterprises in China at that time, three were entered by Japanese capital, and Baixiang was the only instant noodle enterprise among the four giants that refused Japanese capital.
According to previous reports, in 20 1 1 year, Baixiang Group also occupied about 17% of the instant noodle market share, which is roughly equivalent to that of Jinmailang and Uni-President. But by 2020, the market share of White Elephant is only 7%, while that of Master Kong is 46%. Faced with such a situation, White Elephant, with low income, also recruited one-third of disabled employees.
In March of this year, a blogger introduced that one-third of the employees of White Elephant Instant Noodles are disabled. White elephant officials did not publicly respond to this, but the official website of Yueyang Economic and Technological Development Zone in Hunan Province published an article entitled "White elephant food company has a happy group called" self-improvement employees "in February 20 16, which mentioned:
"(Baixiang Food Group) Hunan Branch has absorbed a large number of disabled people's employment since its establishment. Up to now, Hunan * * * Branch has 485 employees, including 1 17 disabled employees. The average annual income of disabled employees is 30,843.06 yuan, and the average annual welfare of disabled employees is15,249 yuan. "
According to Jim News, on March 19, the reporter learned from Baixiang Shandong Branch that the company is still recruiting disabled people. "Now the workshop has *** 100 employees and 50 disabled employees." According to the staff, disabled employees are paid the same as normal employees, and the piece-by-piece assembly line pays wages. Taking a workshop in Shandong as an example, the income of disabled employees is about 4,500 yuan.
Jin once again stressed: 100% private enterprise 3 Not long ago, the "potherb sauerkraut" incident exposed by CCTV 3 15 party triggered a heated discussion among netizens. Subsequently, the major manufacturers involved in Master Kong and Uni-President successively issued apologies and various statements.
Today, a topic # Lang Mai speaks again today # boarded a hot search in Weibo, causing extensive discussion.
It is understood that after 19 released the announcement of "Never Purchase Pickled Sauerkraut Package Products Exposed by" 3. 15 Party "in the middle of March, Jinmailang posted a blog again on the evening of March 19, claiming that he had suffered many accidental injuries, misunderstandings and misunderstandings, and reiterated his identity as a private enterprise in China: 100% private enterprise.
According to Sky Survey, Jinmailang Food Co., Ltd., established in March 1994, is a national key leading enterprise in agricultural industrialization.
At present, the company has five divisions: instant noodles, beverages, flour, dried noodles and comprehensive products. China has 22 production bases with 6.5438+0.5 million employees, and the annual production capacity of instant noodles is 65.438+0.2 billion, ranking the top three in the world.
At this year's CCTV 3 15 party, it was exposed that Hunan Tea Enterprise Vegetable Industry Co., Ltd. purchased "Chinese sauerkraut in earthen pits" from outside and did not detect the hygiene indicators, which caused concern.
According to reports, in the pit of pickled sauerkraut in farmland, some workers wear slippers, some walk barefoot on pickled sauerkraut, and some even smoke while working, and the finished cigarette butts are directly thrown on pickled sauerkraut. However, when these pickled vegetables were purchased by Hunan Qiqie vegetable leaves, the Qiqie vegetable industry did not test the hygiene indicators.