Children's Paradise Business Plan 1
1. Current business situation and socio-economic patterns
Looking at today's world, the economy is chaotic, the country's money is tight, real estate is gradually becoming a bubble, P2P is running away, traditional physical stores are repelled by online merchants, and the national economy is once again at a dangerous juncture.
The coming of crisis is often the beginning of a turning point. We have met a bad era and a very good one.
Looking back at history, Qin Neng dominated the country because it broke the slavery system and gave slaves a chance to turn over; Dr. Sun Yat-sen's revolutionary proposal to overthrow the feudal system won the support of many people with lofty ideals, and the * * * production party was able to liberate the whole of China because it completely broke the tradition and won the hearts of the people.
Let's take a look at the industries that everyone knows used to make money:
Real estate and construction are the safe haven of every family, and every family has even formed today's bubble.
Direct selling and a good sales model are needed by opportunistic people, but everyone knows that it makes money, and many related industries make money, which leads to excessive development and makes countless families fall into the abyss of dreams.
P2P, originally a bridge to help people, has bred evil hands.
Companies that are doing very well at this stage, Apple and Huawei are doing communication necessities.
From this point of view, if we want to do a great cause and achieve greater success, we must benefit people's livelihood, improve people's living standards and seek welfare for the people. Only when the vast majority of people live well in our enterprises will we be better, and any political and economic form that does not aim at benefiting mankind will not last long.
II. Introduction to the Project
1, Project Generation: With the development of society and the continuous improvement of people's living standards, children's projects are becoming more and more important to meet the needs of future social development, and more and more people are aware of this, and more and more people are beginning to develop into this industry. However, the vast majority of people lack the overall thinking and pattern, and go it alone in this field, which not only fails to achieve the effect of service, but also increases the burden of expensive expenses and fails to achieve the purpose of making money. For this reason, this business plan is specially formulated to seek like-minded people of insight to create great achievements.
2. Project Description: The Children's Paradise is mainly based on the construction of community network and the characteristics of key shopping malls, parks and scenic spots. The community does indoor projects and can play at any time after meals. Shopping malls, parks and scenic spots have their own characteristics and are not repeated. All amusement facilities are connected in a membership system. High-level members can use the amusement park facilities for free, and members can refund their membership fees after completing certain tasks to form a free play mode. If the member overfulfils the task, he can also draw commission. The business system that really serves the people and benefits the people is also the real business model of making money and getting rich.
3. Project profit: The company's main profits are inflation, time difference and stocks. At the same time, the customer information resources mastered by the company using such a platform and carrier can be expanded to many industries.
4. Introduction to the founder: Wang Binfeng, founder and executive director of Fulian, 1987 was born in a small mountain village in Hubei Province. He was ill-fated since he was a child. At the age of 7, he lost four close relatives and was bent on going to Tsinghua, determined to become the most knowledgeable person in the area. 17, his mother died, and Tsinghua's dream was shattered, and he also wanted to take his own life.
Engaged in more than 20 jobs, worked as a porter, waiter, garbage collector, slept in bridge opening, grilled trains, opened a fast food restaurant, worked in a TV station, and contracted projects. But in the end, nothing was achieved. I thought about all kinds of entrepreneurial roads, but I didn't know much. Failure due to lack of ability, experience and connections.
By learning:
Teacher Chen Anzhi of Success Xintiandi;
Teacher Yi Fajiu of the influence group;
Teacher Liang Kaien of Beyond Limit Group;
Successful experience of Du Yunsheng, Asia's first wealth-creating tutor;
Finally, I realized that there is no shortcut to success, but there must be a way. At the age of 27, I founded Fulian.
Build a platform for people with dreams, find the direction of life for lost people, and get out of the bottleneck for enterprises.
May Fulian gather more people with dreams to realize their life ideals! !
5. Company Profile: Fulian Trading Co., Ltd. settled in Baoji on July 20 14, determined to build a professional service platform for individuals and enterprises in Baoji. It is a large-scale comprehensive service organization integrating packaging, training and investment promotion.
Solve financial problems for enterprises and individuals and break through the bottleneck of life; Set up a profit system, build your own team and realize wealth freedom; And professional image design and ability improvement; Focus on personal potential development, life planning, financial and business training and other projects. Help those who have entrepreneurial ideas and have problems on the road to entrepreneurship.
Based on the business philosophy of people-oriented and serving the people, the company helps more aspiring people realize their dreams with successful experience!
Three-project investigation
1 market overview: at present, the market is mainly based on the single charge of consumption frequency, 1525 yuan per session, and the single charge of People's Park, Shigu Garden and other places 1030 yuan; It may cost hundreds or hundreds to play in this week, which is a fairy tale in a dream for many children. Even so, many families have to meet their children's wishes, and the whole family is passive for their children.
2 Market potential: every 10 family has 1-2 children, the second child policy is open, and the market demand is increasing. According to the population estimation of China, 10 people 1 child, then 1 400 million people have1. If 100 children become our members, our membership will be 1 400,000.
3. The competitive pressure is small and the market starts quickly. A good company must have a good business model and a good distribution system. Our project is a good project to serve the people and improve people's livelihood, and it is easy to win the hearts of the people and move towards the road of rapid development.
The country urgently needs such projects to improve people's living standards, and we will get strong support from the country.
Four project characteristics
1, Guangzhou: based on the community, featuring shopping malls, parks and scenic spots, promoting and supporting each other.
2. More: There are many kinds of children's parks, each with its own characteristics, intellectual development, survival challenges, life practice, skill training and sentiment cultivation.
3. Low: the membership cost is low, and the one-time investment will benefit for life.
One-time consumption monthly card season card half-year card year Kafka
15-20% discount, 30% discount and 50% discount for 25 yuan are free of charge.
Save money, save money, save money, save money, save money, save money, recommend members.
4. Fast: the development and promotion of the project is fast, and the principle of making money by consumption allows customers to refer to it, thus achieving multiplication.
5. Province: For investors, it is most important to get the maximum profit at the least cost. Let's do a few small projects first and then start them slowly to prevent the risk of poor management caused by excessive project investment.
Analysis of the advantages of the project and its future development direction
1 project advantages: project a combines the development advantages of finance, direct sales and internet to serve the people with the real economy;
Children's Paradise Business Plan Chapter II
I. Overview of the Project
1, take advantage of the times
Children are the treasure in the palm of parents' hands, the cause of children, and the industry with a bright future. Let children become the permanent center of the family, and children's health and growth are naturally the top priority for adults! Everything is for children, and everything is for children. Children's theme parks, which integrate education, intelligence, fitness and entertainment, have become a new hot spot for children's play in the 2 1 century, and children's playgrounds have become an irresistible trend of the times.
2. Everbright demand
(1) With the improvement of people's consumption level and the increasingly fierce social competition, the new generation of parents have a very strong willingness to spend on training the next generation;
(2) The relaxed and comfortable venue and flexible management mode cater to the needs of parents and children of Everbright;
Second, the specific construction plan
1, scheme design
Everbright Indoor Playground: Guangzhou is located in the Pearl River Delta region, which is rainy in summer. Building a children's entertainment city indoors can cool off the heat and shelter from the rain, and it is the first choice for parents and children. Indoor amusement parks form a new age children's activity center integrating amusement, sports, intelligence and fitness through scientific three-dimensional combination, which puts children in a thrilling, energetic, safe and secure amusement environment. Indoor playground is conducive to children to give full play to their vitality and imagination, while having fun, their bodies get aerobic endurance exercise; Is conducive to meet the children's competitive, unwilling to lag behind,
Psychological requirements such as daring to explore, make children grow up healthier, happier and smarter; At the same time, it is beneficial to cultivate children's brave, tenacious and tenacious personality, exercise their qualities such as speed, strength, balance and coordination, and achieve the purpose of strengthening the body, strengthening the brain and improving intelligence. It not only satisfies children's curiosity, but also develops children's intelligence, enhances their imagination and enriches the lives of parents and children through these children's entertainment facilities.
2. Community innovation
Everbright Garden has a safe, systematic and comprehensive indoor children's playground, which is the pride of Everbright. As a member of Everbright, we can feel a strong sense of superiority. At this time, we need a name, which can not only connect the past with the future, but also connect the future. A good name can highlight Everbright and implicitly summarize the management and service projects. Through comprehensive analysis of the needs of Everbright Garden, an ideal name is finally obtained? Starlight baby? Children's Entertainment City hopes to serve Everbright residents and improve their happiness index.
3. Advantage analysis:
(1) Suitable positioning. There are few indoor children's playgrounds near Everbright and they are far away from Everbright, and most of them are located in large shopping malls.
(2) Unique project advantages.
A indoor playground contains a number of children's entertainment facilities, which focus on developing children's movement coordination and physical fitness.
Physical flexibility, thinking coordination, is a set of comprehensive physical and mental entertainment facilities.
B A relatively perfect intelligent children's entertainment with the advantages of fun, adventure and safety.
Facilities.
C indoor playground is rich in content, fun and exciting, and has endless fun, which is also attractive to parents of children.
Confusion.
Fourth, the effect diagram
VI. Paradise Management
Recruit suitable park staff, train the park staff, strengthen the cultivation of sense of responsibility, and recruit teachers with preschool education experience, so that children can be guided to play correctly and safely, and activities can be held in the park to increase the playability of the park.
Seven, look forward to the future
1, We will build the most interesting and attractive community children's theme playground in Guangzhou.
2. Please believe that we can do our best if we are serious and professional!
Outdoor parent-child amusement park business plan
1, project overview
Project name: outdoor parent-child amusement park
Business scope: ecological leisure, children's sand games, children's nutritious meals, etc.
Project investment:100000.
Source of funds: self-financing
Project leader: Li Jing.
Team members: Li Yujie, Xie Shaode, Liu Jiahao and Yong Yao.
In recent years, with the great improvement of the quality of life, we have gradually turned to the next generation of children for our own ecological health; With people's increasing concern for the next generation, domestic parents put most of their energy into communication activities with their children; So much so that we need such a place for parents to play and relax with their children.
Therefore, the parent-child paradise has become such an important communication link. However, because the development history of this project in China is not long, most parent-child parks at this stage are indoor models. Therefore, we need an outdoor paradise with open venue, fresh air and ecological leisure.
The outdoor parent-child park must be located away from the complicated urban area, and the location generally needs to be in the suburbs where there are not many cars coming and going. Here, we can set up ecological farms and ecological zoos, so that children can enjoy the pleasant time like rural life in their leisure time, led by their parents. This not only makes up for children's childlike interest in childhood, but also allows parents to have enough time to entertain and communicate with their children.
2. Project background
With a lot? After 80? Beginning to gradually enter the stage of getting married and having children, and the urbanization construction is strengthened, many new parents are busy with their own work, so the imbalance between working hours and their children's play and education time slowly emerges. At present, there is no outdoor recreation place for parents and children in Yueyang area, and the average annual newborn population in Yueyang area has reached 60 thousand in recent years. With the acceleration of urbanization, the need for communication between parents and children is particularly prominent in parenting education.
3. Feasibility analysis
(A) the potential market size and demand
The industry started late in China, but it is developing rapidly, and now it is in the stage of rapid development. Only by grasping this opportunity can we better base ourselves on this emerging industry and realize our own value. With the continuous development of China's economy, this industry will be paid more and more attention, and the government will spend a lot of energy and financial resources on this industry. In today's society, children are the center of a family, and everything parents do is for their children. Cultivating children well is the most important thing in the life and work of the whole family. This is also the decisive factor that determines that this industry can develop rapidly and become a popular industry today. Therefore, the parent-child outdoor park has huge market potential and considerable profits.
(B) the target customer behavior characteristics
1, due to work needs, I spend less time with my children.
2. Yearning for the ecological environment.
3. I hope to have fun and talk with my children in a quiet and leisurely place.
4. I hope to share my little things about my children with other parents.
5, afraid to bring early pressure to children, but also afraid of delaying children's development.
6. I hope that children can get more suitable education in childhood.
4. Competitive strategy
4. 1 Target market positioning and customer demand analysis
The main target is newborn parents, who need more intimate services for their children's education and games because of their lack of experience. Considering that the outdoor parent-child park is far away from the urban area, in order to maintain the sustainable operation of the park, the theme of the park is outdoor ecological parent-child park. Divide the park into eco-farm, eco-zoo, parents' school, baby playground, baby nutrition bar and so on. The main target is middle and high income families.
Target source:
1, parents who work in urban areas are more busy.
2. For couples who have no experience with their babies.
3. Parents who experience outdoor eco-parks.
4.2 Competition Analysis and Main Competition Strategies
4.2. 1 competitive advantage
① Special service
1, ecological farm for newborn couples to relax in.
2. Eco-zoo for parents to take their babies to know and have fun with small animals.
3, children's sand, for the baby to make more friends inside.
4. A special dietitian provides nutrition packages for babies to help them grow up healthily.
② Value-added services
1 Children's Studio
2. Early Education Center
3, the baby's parents' classroom
4. Baby health tracking service
5, baby nutrition meal bar
6. Starlet Show Stage
③ Pricing strategy
1, initial pricing strategy: take prestige pricing as the main, gain profits and establish brand image.
2. Medium-term pricing strategy: adopt competitive differentiated pricing strategy to cope with competition.
3. Long-term pricing should be adjusted according to the changes in reality.
④ Promotion strategy
1. Staff Promotion
Such as sending people to distribute leaflets, door-to-door sales, etc.
2. Non-personnel promotion
Such as advertising, public relations and business promotion. Our club implements membership system and designs its own membership card for business promotion.
⑤ Brand and product promotion
1, cooperate with children's photography city, baby products store or brand store to promote and achieve the same interests.
2, using a variety of advertising media for advertising promotion. Such as newspapers, television, radio, billboards, shop advertisements, bus advertisements, etc.
3. Network marketing strategy.
The company has set up a special official website, where customers can choose the services they want and communicate with us through the network. Moreover, service resources such as expert lectures, knowledge classes and nutrition collocation can be obtained directly through the network.
4.2.2 Risk analysis
1, the current market recognition is not high, and consumption habits have not been developed.
2. The hardware requirements and details of internal settings are high.
3. The initial investment is large, and the short-term profit is less.
5. Benefit analysis
5. 1 Economic benefit
5. 1. 1 investment budget
investment projects
Cost (RMB/Yuan)
Schedule of management expenses and depreciation expenses of fixed assets
Item
Amount (yuan/month)
Management cost
Depreciation expense of fixed assets
total
5. 1.2 profit budget
5.2 Social benefits
1 Opening outdoor parent-child amusement park is a sub-market of parent-child amusement park, which can promote the development and growth of an industry, especially bring convenience to our new parents and bring a happy and leisurely playing place to the babies.
2. The scale of outdoor parent-child paradise is medium. Opening an ecosystem can solve the employment problem of more than 30 people and contribute to social stability.
3. The concept of outdoor parent-child amusement park is to entertain and educate, and on the basis of enhancing the family relationship between parents and children, adopt the most suitable game mode to give the baby the most suitable learning content. Incorporate education and entertainment into all aspects, and infiltrate a little bit in a subtle way, thus affecting the baby in all directions without trace.
6. Site Selection and Outdoor Layout
(1) Site selection
Address selection:
Scale:
Reason for site selection:
(2) Layout design
Set up
1. Bench: set up beside various entertainment facilities for couples to use, with movable chairs on the backrest to allow customers to adjust themselves. Bench, stainless steel.
2. Eco-farm: Set aside a place to plant vegetables, etc. for busy couples to enjoy a happy pastoral life here.
3, small zoo: there are some small animals suitable for children, gentle, harmless and sterile; Clean it regularly, so that parents can take their children to play with small animals here.
4. Sandy land: Choose clean river sand and put some children's toys in it for babies to play freely.
5. Swing: Set in the shade for parents and children to play.
6. CDs and books: prepare genuine CDs and books for children's music, and the variety should be as complete as possible. And buy some famous paintings for parents to enjoy.
7. Baby wallpaper, some posted on the wall, some for customers to enjoy.
8. Kitchen utensils: complete sets, especially tools for cooking children's nutritious meals, as complete as possible.
9. Toilet utensils: Use some child-friendly utensils.
Cloth bureau
(a) the hall and the square
1. Hall
(1) Use the usual hall layout, but the environment is childlike. Use bright colors to keep the hall bright and the lighting effect is soft.
(2) Stick some baby wallpapers on the lobby wall to make customers feel that they have come to a child's world. There are also some famous paintings hanging on the wall for customers to enjoy.
(3) Set up bookcases on the walls around the hall alone, and put some books for customers to read selectively.
2. Square
(1) Plant shady trees in the square, and set up a fixed swing in the middle of some trees.
(2) Set up fixed benches around the square entertainment facilities.
(3) Plant the lawn for customers to enjoy the sunshine on the lawn with their children in winter.
(4) Choose an open space, set up slides, wooden horses, and other children's games, so that children can fully enjoy the entertainment brought by this society.
3. Kitchen and bathroom
(1) kitchen: the kitchen layout of ordinary dining room, but with some cooking utensils for children's nutritious meals.
(2) Toilet: The design should meet the special population of children.
(3) Staffing
One director, 2-3 chefs for children's nutritious meals (as the case may be), one professional child nutritionist, one child doctor, several amusement administrators, two for ecological farm and two for ecological city zoo, one expert consultant for early childhood education (who can answer some questions about children's early education for customers), one information administrator and several propagandists.
(4) Business opinions
1. Adopt VIP membership system.
2. Establish a customer information system to store the information of each VIP customer. In order to give customers a satisfactory feeling in various follow-up services in the future.
3. Combine art, entertainment and education to give babies a full playground, but also give them some early education, so that children can have a healthy and active childhood.