The word Kung Fu carries a lot of weight in the hearts of China people, because it takes a lot of time and energy to practice Kung Fu. Kung Fu represents strength. For example, martial arts stars Jackie Chan, Jet Li, Bruce Lee and Donnie Yen are all kung fu people. They have shown the world the power of China Kung Fu, so people admire them when they are mentioned.
And those catering operators seem to have caught people's psychology, so they added the word kung fu before the food. A food with or without kung fu will feel psychologically that the food with kung fu is more cooked, purer in materials and more historical.
For example, if you go to a restaurant and order a bowl of noodles, if the name of this bowl of noodles is Kung Fu noodles, do you feel that the noodles have been upgraded? First of all, I feel that this bowl of noodles is different from ordinary noodles, and the production process of noodles is also different from ordinary noodles. Finally, I feel that this bowl of Kung Fu noodles is made by hand and comes from a pasta master.
This is a kind of psychological marketing. When people discovered this method, they all added the word Kung Fu before their own food. But it may be very effective at first, and it will slowly become ineffective when everyone uses these two words. Because consumers already know that this is added by merchants to attract customers deliberately, there are not so many ingredients with kung fu at all.
Nowadays, consumers are more and more savvy, so when businesses add the word Kung Fu, they must ensure that their ingredients are genuine. Otherwise, the last time the consumer was fooled, the second time he would never be fooled again. Moreover, you will have a great resistance to your restaurant and think that you are a liar, which is not conducive to the establishment of word of mouth.