As China's leading consumer electronics retailer, Suning.com has numerous physical stores nationwide. These brick-and-mortar stores usually focus on home appliances, cell phone and digital, and living and home products, including home appliances, computer and office, cell phone and tablet, smart home, beauty and personal care, sports and outdoor, mother and baby products, automotive products and many other categories.

Suning.com's brick-and-mortar stores also use the O2O model to provide multi-scene, high-efficiency and personalized services based on big data analysis, which not only meets the needs of consumers for offline shopping, but also can provide consumers with more comprehensive and convenient shopping services through online channels.