1, understand the brand

Want to join a restaurant, the first thing to do is to understand to join the brand's corporate background, business model, joining policies.

The quickest way is to find relevant information through their official website, there is time to go to the brand headquarters for a comprehensive site visit. Only have enough understanding of the brand to consider the basic matters of joining the brand.

2, do a good job of market research

Market research is an important part of the restaurant franchise. Want to open a store in the area of market research, including market demand, industry competition, customer traffic, etc., so as to ensure that the subsequent business of the franchise.

3, the signing of the contract

The signing of the contract is the franchisee and the headquarters of the partnership to ensure that the franchisee should have the rights and interests, so in the signing of the contract, be sure to carefully read the specific content of the contract.

These contents include: supply problems, contract termination issues, etc., be sure to ensure their rights and interests during the franchise.

4, product diversification

Products are the ultimate goal of customer demand, to ensure that consumers return, the premise is to ensure that the product must be diversified to meet the needs of consumers at different levels.

More product structure and consumer choice in order to attract the attention of customers. Only by meeting the multifaceted consumer needs of customers can we increase store revenues.

5, the importance of site selection

Good store location is to protect the later can be a prerequisite for profitability, so in the consideration of the premise of the input cost, be sure to pick a relatively good store address.

Normally, the economic prosperity, convenient transportation location, can bring more high-quality customers, to ensure the normal operation of the franchise later. However, we should also consider avoiding lots with fierce peer competition, lots in the middle of commercial streets where customer traffic is scattered, lots close to banks and large supermarkets, and lots with weak accessibility, such as lots where parking is not appropriate and visibility is poor.

6, store decoration style

Decoration style is best matched with the product culture and content, not too complex. Interior design is as simple and refreshing as possible, the theme is clear, to meet the modern aesthetic.

7, publicity and promotion

Good quality and inexpensive products will be loved by consumers, appropriate to hold some promotional activities, not only to attract the attention of consumers, but also to improve the exposure and visibility of the product brand, which will enhance the store's turnover.

The store can use WeChat public platform, microblogging, jittery voice, fast hand and small red book and other platforms for self-promotion in the early stage, you can rely on the feasibility of some promotional activities to attract customer flow. The later stage can also be publicized with the help of urban media under the premise of guaranteeing the cost and effect.

8, service

To have a good reputation, the product is not good enough, but also need to rely on the store quality service. Should be done to fully understand the needs of consumers, stand in the consumer's point of view, maintain good customer relations, treat consumers with enthusiasm and patience, etc., if possible, you can conduct regular training for the waiter.

Restaurant to join is not a small thing, everything should be careful to deal with, this restaurant to join the process and skills, although simple, but it contains very important information. Catering to join the "pit" a lot, each link as long as not careful will be set. I hope that all franchisees can read carefully to avoid being cheated!

Newcomers must see! 8 catering franchise process