1. Highlight product features
Food packaging design needs to highlight the unique characteristics of the packaged food, for example, beverage packaging needs to present a refreshing feeling, nourishing food needs to present a warm feeling and so on. According to the quality characteristics of the product, it can also be expressed by the combination of graphic integration, description font and other design elements.
2. Follow industry standards?
Different types of food have their own packaging regulations and standards. According to the established industry standards and regulations, avoid any violation or potential safety hazard caused by packaging.
Step 3 choose the right material
Food is directly related to human body, so food packaging should choose materials that meet safety standards, and pay attention to the guarantee of raw materials, production and processing, storage environment and so on, not just beautiful appearance.
4. Packaging and aesthetics?
As for the choice of color and style, too bright or too many colors in food packaging will also leave consumers with some unsafe psychology full of doubts. Therefore, it is approachable and more attractive to choose milder packaging colors similar to the dark blue of Qinghai Lake and foods with grains and plants as the main raw materials.
5. Eye-catching font design
The text presented on the package should not be too much and must be clear and easy to read. Simplified words or pictures can better express product information and enhance consumers' interest in goods through strong visual effects.
6. Interactive experience with consumers?
Good packaging design can provide consumers with interactive user experience, for example, pull-tab drinks and small packaging, which can always satisfy consumers' rapid acquisition and accompanying nature, create a more comfortable and trustworthy feeling, and make the consumer experience more pleasant.
In a word, food packaging design has become an important part of the industry today, and its effect is quite remarkable. From ensuring the quality and safety of products, presenting functions and aesthetics, and realizing the foolproof design of interacting with consumers, only by fully understanding the importance of food packaging design and considering every detail can we design a package that meets consumers' preferences, and then gain the advantage of market competition and increase sales.
Zhonghui Design Original Packaging Design Works
The above is the design solution of Zhonghui, a professional packaging design company. I hope it will help you.