Text/Golden Irene

Catfish effect: Put a catfish in a school of sardines to stimulate them to swim around, and the sardines will survive. While catfish stirs up the fish's living environment, it also activates the fish's ability to survive. The catfish effect is a means or measure that stimulates some companies to become active and enter the market to actively participate in competition, thereby activating other companies in the same industry in the market.

Norwegians love to eat sardines. After catching sardines at sea, if they can be brought to port alive, the selling price will be several times higher than that of dead fish. However, because sardines are lazy and inactive and have a long journey back, the caught sardines often die as soon as they return to the dock. There is only one fisherman whose sardines are always alive, and the reason is that there is a catfish in his fish tank. It turns out that when the catfish are put into the fish tank, they will swim around because of the unfamiliar environment. When the sardines discover this alien molecule, they will also become nervous and swim faster. In this way, the sardines will return to the port alive. This is the so-called "catfish effect."

It is still unclear who proposed the catfish effect, but the catfish effect is often used in management psychology. For example, the company likes to recruit new people, not because the old people are not useful, but because the new people bring new vitality and stir up the old people to have a sense of competition and advancement, which can promote better development of the company. Schools also need the role of catfish. For example, some schools will often be the first to sign contracts with top students after exams, in order to have more "catfish" in their schools and promote the learning atmosphere of the entire school or class. Get better. The teacher will also encourage those activists to participate in more activities in order to stimulate the atmosphere of class activities.

The catfish effect will work better when applied to organizations with management relationships.

p. s. On a whim this afternoon, I suddenly wanted to contact a friend I hadn’t seen for a long time, so I sent her a WeChat message. Suddenly she sent me her location, and she was actually very close to me, so we suddenly had a meal together. Fan, I haven’t seen you for more than three years. Is it fate that makes everything happen so suddenly? !