Because the explosion is the brand of milk tea, but the actual seller of milk tea is facing losses. The most valuable thing in the milk tea industry is the brand. When the brand becomes famous, many people want to join it. At this time, it is very profitable to collect the franchise fee, which is much more than the money earned by selling milk tea. It is possible to lose money just by selling milk tea, but to be a brand of milk tea is to earn a lot of money.

Milk tea industry is very popular now. It is often seen on the street that there are 7 tea shops in 10 store. The business of the tea shop doesn't look so good either. Good business comes from those companies. Other tea shops don't know whether they make money every day. Anyway, it has been open and has not closed down. Most tea shops are losing money, because the homogenization is too serious and the competition is great. Only a few can break through, and other tea shops are running on each other. Many people once thought about opening a tea shop without working, but after opening it, they found that they didn't have the strength to work.

The most profitable thing for tea shops is to collect the franchise fee. The franchise fee charged by famous brands is very high, not only the franchise fee, but also other 7788 fees. However, if you don't join the tea shop, you won't attract customers at all. Now customers all recognize the consumption of tea brands. Unknown tea shops can only attract low-end consumers to buy in alleys. Almost all the tea shops near the business circle are franchise chains. These joined tea shops may not be able to do well, because the market competition is too strong, not only the milk tea tastes good, but also various service upgrades can retain customers. Some tea shops are just like high-end coffee shops. Customers can take photos and drink milk tea at the same time, which improves the quality of milk tea.

Even if there was a fire, the tea shop still suffered a lot. Milk tea has been popular for many years, but the price of milk tea is getting higher and higher, and consumers don't want to pay for the high price. Nowadays, the consumption trend has changed a lot. I used to like to pursue high-end brands, and I felt that queuing to buy milk tea was very face-saving. But now many people choose cheap and authentic milk tea brands, such as Mi Xue Bing Cheng and Yihetang. These milk tea brands are more attractive to repeat customers. Although it seems profitable to open a tea shop, if there is no marketing means and no sense of service, it will eventually lose money.