A complete collection of supermarket marketing activities for Lantern Festival

The Lantern Festival supermarket marketing activity plan encyclopedia 7.

The festivals and customs activities of the Lantern Festival are extended and expanded with the development of history. How to write a complete book about the marketing plan of supermarket for Lantern Festival? Next, I will bring you a complete collection of supermarket marketing activities for the Lantern Festival. I hope you like it!

Selected articles of supermarket marketing activity plan for Lantern Festival 1 1. Activity background

On the 15th day of the first month of the lunar calendar, just after the Spring Festival, the Lantern Festival, a traditional festival in China, is ushered in. The 15th day of the first month is the night of the first full moon in a year, and it is also the beginning of the Yuan Dynasty. On the night in spring returns, people celebrate it, which is also a continuation of celebrating the Spring Festival. Eating glutinous rice balls, enjoying lanterns and solve riddles on the lanterns are several important folk customs of the Lantern Festival.

With more and more enterprises entering the market of glutinous rice balls, the competition among several brands such as Missing, Wufeng, Sanquan, Longfeng and Guanshengyuan is becoming more and more fierce. So far, the competition has almost entered an incandescent state, and increasing sales volume has become a difficult problem for almost every enterprise. In order to increase their sales volume and win profits, every enterprise tries its best to carry out their own glutinous rice balls. Therefore, how to do a good job in promotional activities before the Lantern Festival is of great significance to improve the sales volume and market share of Sanquan Tangyuan, consolidate the market position and enhance the popularity of Sanquan brand.

Second, the activity objectives

This promotion will be held from February 20th to 24th, 20__, mainly through a series of publicity and promotion activities to enhance Sanquan Food's popularity and reputation, expand the influence and scope of Sanquan Tangyuan, promote the terminal market sales and group purchase sales of the three series of Tangyuan, namely "Sanquan Lingtangyuan", "Sanquan New Tangyuan" and "Sure enough love fruit Tangyuan", and increase the sales of Tangyuan.

(1) Sales target

Let more consumers know and know Sanquan's multi-flavor glutinous rice balls, let consumers know the characteristics of Sanquan glutinous rice balls in the shortest time, train more consumers to buy Sanquan glutinous rice balls, and realize the sales target of Hangzhou100,000 Jin during the Lantern Festival.

(2) Profit target

Through the promotional activities during the Lantern Festival, the sales volume of Sanquan Tangyuan will be increased and the sales profit of 500,000 yuan during the Lantern Festival will be realized.

(3) Market share target

This promotion activity, Sanquan Tangyuan, divides the market into three series: "Sanquan Lingtangyuan", "Sanquan New Tangyuan" and "Really Love Fruit Tangyuan" to expand the market share of Sanquan Tangyuan, so that consumers can personally market different tastes, cope with the fierce competition in the market, strive for more sales opportunities, quickly win the huge market of Tangyuan consumption, and finally gain greater profits.

Iii. Programme of activities

(1) Pre-stage: advertising promotion plan

Time: from 20__ year 1 month.

Publicity form and content:

1. Network publicity: Youku, Singular, Sohu, LeTV and other major well-known network TVs.

2. Television and radio advertisements: Hangzhou local TV station and local radio station.

Release content: Promote the product features of Sanquan Tangyuan to attract more customers.

3. Point-of-sale advertising: Post posters and other small-scale advertising materials at all points of sale in Sanquan Food. In large supermarkets, advertisements should be clear and definite, and it is best to use pictures with visual impact to attract consumers' attention. Food is different from ordinary articles for daily use, which arouses people's desire to eat through the stimulation of pictures.

Publicity purpose: To use various media, Internet, TV and other all-round publicity to make the public have a certain knowledge and understanding of Sanquan Tangyuan, and have a good impression and a certain desire to buy it, and gradually cultivate the habit of eating Tangyuan for a long time, so as to pave the way for the later work.

(II) Later stage: activity promotion plan

1. Activity 1

Time: February 20-24, 20__

Theme of the event: * * * Enjoy the reunion on Lantern Festival, and Sanquan Tangyuan will accompany you.

Venue: supermarkets and shopping malls in Hangzhou.

Activities: Free tasting and gift-giving activities will be carried out in major supermarkets and shopping malls, and promotion tables will be set up to bring the lively atmosphere of Lantern Festival to shopping malls and supermarkets, and promoters will be used to drive the atmosphere and give customers a fresh and unified product image. At the same time, promoters cook dumplings with different tastes on the spot, and consumers can try and buy dumplings according to their preferences. Moreover, promoters should actively publicize the on-site activities of bringing their families to pack dumplings on the 23rd and register in advance.

During the promotion period, you can get a spoon with Sanquan enterprise standard when you buy it in 28 yuan at one time, a soup bowl when you buy it in 38 yuan at one time, and a bag of Sanquanling 200 grams of gift dumplings when you buy it in 58 yuan at one time. The more you buy, the more gifts you get.

After the Spring Festival, customers' enthusiasm for consumption decreased. Lantern Festival is the first festival after the Spring Festival. Therefore, make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customers' consumption, regain their enthusiasm for consumption and improve the overall sales. Therefore, the corresponding activity planning is also essential. In addition, through various novel and effective promotional activities, we can consolidate existing customers, tap and cultivate new consumer groups, and enhance the popularity and reputation of supermarkets.

First, the supermarket Lantern Festival promotion program theme:

Deep affection for Lantern Festival, unforgettable tonight.

Second, the supermarket Lantern Festival promotion program activities:

Activity 1, deep love Lantern Festival, true feelings.

Activity time: March 1 day-March 4th.

Purpose of the activity: to attract popularity, increase sales and improve the popularity and reputation of supermarkets.

Activities: Customers who come to our supermarket for shopping from March 3rd to March 5th can exchange the computer receipts of that day for one (3-5) "Deep Love Lantern Festival" made at the gate for free, with a daily limit of 500 copies.

Activity details: A spot for cooking Yuanxiao will be set up at the gate of the supermarket, and a waiter will provide customers with Yuanxiao gifts.

Props: prepare a pot, 5 disposable plastic bowls, toothpicks 1 box (sponsored by the supplier)

Activity 2: Enjoy having fun at Lantern Festival and guessing riddles.

Activity time: March 1 day-March 4th.

Activities: Hanging riddles at the entrance of the supermarket every day; Customers who shop during the activity can guess more than 1 riddles and write them on the note paper, and then they can get a copy of Yuanxiao (worth 2 yuan) from the service center with the computer receipt and dm cut corners or note paper, with a daily limit of 100. Activity 3, the supermarket is full of affection, and shopping is happy.

Activity time: March 2nd to March 5th.

Customers who shop all over 48 yuan at one time during the activity can get a bag of glutinous rice balls (worth 3 yuan) from the service center with a small computer ticket, with a daily limit of 300 copies; Similarly, after shopping in 88 yuan, you can get a bag of glutinous rice balls (worth 5 yuan) from the service center with the computer receipt, and the daily delivery is limited to 100. When the shopping is over 108 yuan, you can get a bag of rice (8 kg) (worth 8 yuan) from the service center with the computer receipt, and the daily delivery is limited to 100.

Note: the amount of receipts cannot be accumulated, and each receipt is limited to 1 copy.

The Lantern Festival supermarket marketing activity plan encyclopedia selected 3 activity time:

February 2 1 day-February 23

Activity purpose:

Attract popularity, increase sales, and improve the company's visibility and reputation.

Activity content:

Customers who come to this shopping mall for shopping from February 4th to February 5th can exchange one (three to five) of "Deep Love Lantern Festival" made at the gate free of charge with the computer receipt of that day, with a daily limit of 500 copies.

Activity details:

A spot for cooking Yuanxiao is set up at the gate of the supermarket, and a waiter will provide customers with Yuanxiao gifts.

Props:

Prepare a pot, 5 disposable plastic bowls, toothpicks 1 box (sponsored by the supplier)

Rules of the game and redemption methods:

1, the answer must be posted on the puzzle by myself.

2, according to the number of the certificate to confirm the rear can receive caries.

3, with valid documents (ID card, student ID card, driver's license, etc.) to register before receiving, each card is limited to 3 copies.

Store interior and exterior decoration plan:

1, Lantern Festival Lantern Festival Lantern Festival will print 8000-10000 pieces.

2. Cross-road rainbow arch 1 piece (prosperous new century, lively eating Yuanxiao)

3. Layout of Lantern Festival: Lantern Festival 10000.

4, television, meteorological bureau advertising

5, SMS (county users)

6. Color leaflets 10000 copies

7. Hanging photo billboards: 3 blocks for the east, round and south doors on the first floor.

8. The atmosphere of the Lantern Festival is arranged in the supermarket.

9, the supermarket layout "Yuanxiao food street"

10, banner: ① Lantern Festival on the fifteenth day of the first month will have a prize riddle guess! Guess! Guess! Celebrate the reunion, eat the Lantern Festival, open the door and see the gift, send red envelopes, celebrate the New Year, have fun for seven days, have fun, eat the Lantern Festival, and be prosperous in the new century, and I will accompany my parents to visit the prize-winning essay contest in the new century (from the sixth day of the first month to the twentieth day of the first month).

1 1, movable kanban: 2 large kanban, 2 small kanban 12, and 1 Labao 10.

12, the glass door on the first floor is decorated with red.

Selected articles of supermarket marketing activity plan for Lantern Festival 4 I. Purpose of the activity:

Before the start of school, the promotion products are mainly gifts, glutinous rice balls, low-temperature food and school supplies, and at the same time, the promotion activities should be colorful in order to attract customers who come to enjoy the lanterns before and after the Lantern Festival.

Second, the activity time:

20__ year 0 1 month 28th-February 6th.

Third, the theme of the event:

Lantern Festival "colorful" and "price"

Fourth, the way of activity:

Landscaping

1, red lanterns are hung at the entrance of the supermarket, and red lanterns are hung at the on-site processing counters to create festive colors.

2. Decorate the atmosphere at the main desk of the supermarket, and at the same time make a lantern riddle banner and put it in front of the main desk to arouse the interest of customers and facilitate the activities.

3. The supplier needs to decorate the environment of the goods area for glutinous rice balls.

4. Decorative materials, images and costumes required by other suppliers for promotional activities.

Activity 1, Lantern Festival "colorful" put "price"

1, activity reference: Focus on launching 5- 10 kinds of low-priced goods and make posters, of which one and a half posters are used.

Focus on the layout, and the photos of the goods can be as small as possible; For other promotional products, 50-80 kinds of products are selected for promotion, and for unsalable products, zero gross profit can be selected for sale, which finally makes customers feel affordable.

2. Supply organization: each commodity section actively orders and replenishes goods in the later period according to the promotion details and schedule arrangement.

Work, if there is a shortage or phenomenon, the person in charge of each commodity section shall bear it, and each supervisor shall be responsible for the supervision and guidance of the promotion products organization, and summarize the problems for discussion and improvement.

Activity 2: Colorful Lantern Festival

Activity mode: Before the Lantern Festival, customers who spend more than RMB 108 on a single receipt in Ginza can get a lantern, with a daily limit of 150. The receipt is valid on the same day and does not accumulate. Group purchase and wholesale orders will not participate in this activity.

Activity time: 20__.02.04-20__.05

Activity fee: 5X 150X2=2 100 yuan.

Activity 3: Send Lantern Festival when the Festival arrives.

1, Activity mode: On the day of Lantern Festival, when the supermarket is full of shopping 128 yuan, you can get a bag of Yuanxiao with a variety of flavors, limited to 400 bags.

2. Activity requirements: The business department is responsible for negotiation, reducing the purchase price and activity expenses.

3. Activity time: 20__.02.06-20__.02.06.

4. Activity fee: 5X400=2000 yuan. activity planning

Activity 4, solve riddles on the lanterns, send a gift.

Activity mode: All customers who come to shop can draw a lantern riddle with the shopping receipt, and get a gift (worth 3 yuan) if the answer is correct;

Activity time: February 4, 20__-February 6, 20 _ _

Activity content: During the activity, anyone who shops all over 68 yuan in the supermarket can draw a lantern riddle.

Answer correctly and get a gift from 3 yuan with a daily limit of 100.

Activity fee: 3X 100X3=900 yuan.

Activity 5. Opening the school gas station

Activity mode: books are offered with a special surprise price of 12.8 yuan per catty. Good books are weighed by catty and easy to read.

And nutritious; School supplies are 10% off, some are 20% off, and the lowest is 50% off.

Selected articles of supermarket marketing activity plan for Lantern Festival 5 I. Theme of the activity:

Affectionate flower viewing lamp

Second, the activity time:

February 20__ 10 to February 20__ 14.

Iii. Activities:

(1) Supermarket promotion (activity time: February, 20__ 13-14)

1. Anyone who buys the designated red wine in the supermarket will get a box of chocolates (pick it up at the service desk with the shopping receipt);

2. You can get free and exquisite packaging once you buy chocolate in 58 yuan (except gift boxes);

(2) Couples touching each other (activity time: February, 20__ _ 14)

Free tasting of red wine, fresh tasting activities, on-site provision of steak, fruit salad, on-site baking tasting, and red wine tasting (for couples);

(3) solve riddles on the lanterns activity (activity time: February, 20__1day)

Customers who participate in solve riddles on the lanterns's correct answer on the 15th day of the first month can get GBF exquisite shopping bags 1 piece for free; (riddle storage location: find it anywhere in the supermarket display cabinet)

(four) buy a gift of glutinous rice balls (activity time:

February, 20__ 10-February 1 1 day)

1. Customers who have made a one-time purchase of 128 yuan during the activity can get the dumplings 1 bag at the service desk free of charge with the shopping receipt;

2. If the shopping is over 288 yuan, you can get 2 bags of glutinous rice balls free of charge at the service desk with the shopping receipt (limited to 50 copies per day);

Remarks: It is collected with a single receipt on the same day, and the receipt amount cannot be accumulated;

The quantity is limited until it is delivered;

(5) Promotion activities of GBF recharge membership card (fixed face value card)

Recharge 500 yuan to 50 yuan; Top-up 1000 yuan gift 100 yuan; (Please go to the supermarket service desk to recharge, please consult the staff for details);

Selected Works of Supermarket Marketing Activities for Lantern Festival 6 Theme: Love Lantern Festival, unforgettable tonight.

Activity purpose

In addition, through various novel and effective promotional activities, we can consolidate existing customers, tap and cultivate new consumer groups, and enhance the popularity and reputation of supermarkets.

Activity content

Activity 1, supermarket feeling is strong, shopping is happy to send.

Activity time: from February X to February X.

Note: the amount of receipts cannot be accumulated, and each receipt is limited to 1 copy.

Activity 2, The True Love Lantern Festival is unforgettable.

Activity time: February X evening19: 00-21:00.

Purpose of the activity: to further contact customers' feelings, enrich community cultural life, set off the atmosphere, attract consumers' flow, and increase the collection of consumers' flow and consumers' attention. Enhance the good image of supermarkets in the public.

Activity content: hold a cultural performance. The content is noble, positive, healthy and lively, reflecting the theme of reunion and joy. During the period, interactive guessing games are interspersed and prizes are distributed on the spot.

The Lantern Festival, also known as the Lantern Festival, is a major traditional festival in China. Lantern Festival promotion activities create a characteristic traditional festival atmosphere to drive popularity, establish corporate cultural image and achieve the purpose of increasing sales.

I. [Activity Time]:

February 12 to 17 (10th to 15th day of the first month).

Second, [active subject]:

Come to have Lantern Festival in the first month.

Iii. [Theme of the event]:

1. The dice win Yuanxiao Huanle [_ _]

From the 10th to 15th day of the first month, customers who have shopped in supermarkets over 58 yuan and clothing department stores over 88 yuan can take part in the "Dice Winning Lantern Festival" activity in the lobby on the second floor with the shopping receipt, with a maximum of five votes per ticket.

Prize setting:

1 o'clock to 5 o'clock: a bag of melon seeds at 6 o'clock: Yuanxiao 1 package

2. In the first month, Lantern Festival will be played [_ _].

During the event, the supermarket launched glutinous rice balls, dumplings, fresh goods and other ultra-low-priced limited-time snapping up, the price is absolutely low, act quickly!

Cody, Sanquan and other famous and exquisite Yuanxiao, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls and Yuanxiao, gather in the new century. The newly introduced glutinous rice balls machine makes glutinous rice balls of various flavors for customers on the spot.

Remarks: At least two hours a day (please arrange the activity time by yourself, and it is recommended to arrange it at the peak of passenger flow to promote the improvement of performance. Each department will hold corresponding limited-time snapping activities for big brands according to the situation, and strive to snap up the price lower than the county average to improve the snapping performance. The purchasing department will negotiate in advance).

3. riddle guessing, [_ _] riddle culture exhibition

From the 10th to 15th day of the first month, customers who have shopped in supermarkets over 28 yuan and clothing department stores over 58 yuan can take part in the "guessing riddles with prizes" with shopping receipts. Anyone who guesses any riddles can get a beautiful gift from the reception desk on the first floor.

Prize setting: 1 yuan or so.

Remarks:

① This activity must be attended with a shopping receipt.

② The guessed answer number of spotlights must be consistent with the riddle number, and the answer should be written on the back of the shopping receipt.

(3) after the bottom of the riddle is checked accurately by the service desk, you can get the answer and post it on the riddle before you can get the prize.

Four, [advertising]:

1. TV station advertisement, flying word advertisement, meteorological bureau advertisement

Television media

Broadcast time: February 22-28

2.dm single page

Activity content

Generosity 16 1 page

Riddles: riddles are hung on the first and second floors.

The ninth day is in place

4 hanging pop Lantern Festival in the new century

New year's goods street for Lantern Festival hanging flags.

Double-sided (eighth day in place)