Wang Bin, the founder of Shuyi Diancao, came from Hunan. In 2007, he came to Chengdu and plunged into the milk tea circle, hoping to make a career. Wang Bin took a fancy to grass jelly, a traditional characteristic drink originating in southwest Fujian, which is very suitable for hot Chengdu, so he took it as the main product. At this time, the store was named "85°tea" and he began to try to build his own brand.

As the days passed, the business was slowly doing. In 20 13, Sichuan Shuyi Catering Management Co., Ltd. was established, and the store at that time had already started the chain mode. However, a complaint broke the calm, and the bread brand 85°C sued it for infringement. Wang Bin is facing the challenge of brand name change.

After several thoughts, he found that "grass burning" was easier to be remembered by the public than his own store name, so he changed the name of the store to "book also grass burning" today, focusing more on products. Unexpectedly, the name has changed, and the so-called fate has also changed. Compared with the past, the business of books and grass is more prosperous.

The book also features grass jelly.

Different from other milk teas, the book also focuses on the grass-burning products, which makes it open up a shortcut. We can taste different flavors of small ingredients in a cup of drink, and mix them with red beans, peanuts, raisins, pearls, coconut and taro. The so-called "half a cup is all ingredients" is not just talk, and the drinking method of drinking and chewing occupies many people's minds. According to public data, in 2020, 1 of every three people who have drunk milk tea have drunk grass jelly.

The product has been upgraded, and Wang Bin is also wondering how to upgrade its brand, from storefront renovation to service marketing. Taking advantage of this enthusiasm, it has accelerated the pace of expansion through the joining mode. At present, the number of shops that have also burned grass has exceeded 7,000, and the slogan "It takes 19 years to visit one store every day in the country" has also appeared.

Reference to the above content: Baidu Encyclopedia-Wang Bin