The image of the lion is the logo of Peugeot brand, which was applied to Peugeot's saw blade products in 1847, and evolved into the only manufacturing trademark of Peugeot in the mid-1980' s. As a symbol of the brand, the image of the lion is constantly changing, and a legend spanning many centuries is deduced. From symbolizing the quality of saw blades to representing a manufacturing enterprise that pursues high quality endlessly, the lion logo closely links the enterprise with the characteristics of flexibility, strength and beauty represented by cats.
The image of a lion is well known. In the past 150 years, Peugeot's products in the past and now have the lion logo, and the lion figure can be seen on the hood or front grille of Peugeot cars.
The history of the lion began on a beautiful morning in 1847. Two Peugeot brothers, Yule and Emil, entrusted Mombelli Yaer jeweler to design a logo as their own brand for making hacksaws and other tools. They want to design it in the shape of a lion, which is the design of the heraldry in Yael, Mombelli, mainly because the lion can represent three qualities of Peugeot saw blades: the serrations are durable-like the teeth of a lion, the saw blades are flexible and not easy to break-like the spine of a lion, and the cutting speed is as fast as a prancing lion. Among many design schemes, the two brothers chose the silhouette of a lion walking on an arrow. 1850, Peugeot saw blades began to bear the lion mark. 1858 1 1 20th, the lion mark was registered in the French Royal Museum of Arts and Crafts.
Lions originally designed for saw blades are gradually applied to all tools of Peugeot Brothers. Represents the first-class quality of steel, formerly known as "cast steel". Other quality grades of steel are represented by different marks: meniscus represents secondary quality ("quenched steel"), hand represents tertiary quality ("semi-quenched steel"), and star represents lower quality. In addition, some tools have their own logos: 1860 steel planers, long-handled forks and mud knives are all marked by deer, and so on. It was not until the middle of 1880 that the lion became the only symbol of Peugeot products. 1882, lion logo appeared on bicycles, 190 1 year was used for motorcycles. 1890 to 1905, the first cars produced did not use lions, because Armand, the founder of Peugeot Automobile Company? 6? 1 Peugeot prefers to use the words "Peugeot car" as the logo. From 1905 to 19 15 years later, the silhouette of the lion on the arrow continued to appear in the "lion" produced by "the subsidiary of Peugeot Brothers". 6? 1 Peugeot "on the car.
After the merger of bicycle and automobile business 19 10, the new PEUGEOT Automobile and Bicycle Co., Ltd. used the archaic word "Peugeot" as a logo on cars, and it was used for motorcycles after the 1920s.
In the mid-1820s, a new lion appeared: a bronze lion stood on the water tank cover, with an aggressive posture, which added the unique personality of Peugeot.
1933, the logo changed again: this time it was the head of a roaring lion, which was placed at the top of the front grille. This image was used from 1930 to 1950.
1957 A lion coat of arms with upright hind legs appeared, which is the predecessor of the logo used now. The new lion shape is used in the 203 model and also appears on the regional badge of Frances Conte. 1955403 The lion put into use has a triangular badge as the base and the archaic word "PEUGEOT" written on it. 1968, the lion was separated from the badge for the first time after the war. 1975, the lion logo with chrome-plated outline and hollow center appeared, which was applied to all Peugeot models. Modern logo was born in 1980 five years later, and was revised in 1998. In 2002, the current "blue logo" was finally established. The bold and angular lion logo appears on all Peugeot products and on the building walls of sales and service shops.
Lion, the symbol of Peugeot brand, has undergone many changes from the initial sketch of the jeweler to today. In the past, it symbolized the quality of Peugeot saw blade, but now it represents an endless enterprise that pursues high quality.