Precipitation: product development and multi-screen integration. The first mention of the concept of "New Year's Stage Play" is only the beginning of Mahua FunAge's innovation. From its establishment to the present 15 years, innovative genes have been rooted in Mahua FunAge's works and teams. After I Want to Eat Twist for You, his team created New Year's dramas such as Love Flu starring Lin Yilun and People Wandering in Jianghu starring Zhou Xiaoou. Excellent repertoire, changeable theme and content, and obvious innovation ability have laid the foundation for Twist FunAge to build brand image and accumulate value chain elements. After the great success of the stage play, all the stage plays on the market began to imitate the "New Year's Stage Play" model for development, and even some teams began to dig talents from the team of Twist FunAge. In order to maintain their own advantages, the founder of Twist FunAge team began to innovate products and try comedies, dramas and musicals. Mahua FunAge's first musical Daydream was released in 2009, when the domestic musical market was almost blank. Different from other musicals that introduce foreign classic plays for secondary processing and creation, the musicals produced by Mahua FunAge are original from repertoire arrangement to stage effect presentation. After Daydreaming, excellent original musicals such as People 3 have been produced one after another.