1. Jiannanchun reorganization failure and natural disasters. Among the six golden flowers of Sichuan liquor, only Jiannanchun's family was not on the list, and they also missed the golden age of liquor development. Unlike Moutai, Wuliangye has had smooth sailing. An earthquake in Wenchuan caused losses of nearly one billion yuan to Jiannanchun, and a lot of base wine in stock was also lost. 2. High-end positioning failed. When the positioning of high-end Crystal Sword failed, I actually positioned such a good wine in the mid-range and let Jian Nanchun Collector's Edition come. Instead. But its pricing is too low and cannot keep up with the national market. Jiannanchun has always adhered to the second-highest strategy, missed the "golden decade" of liquor, and failed to surpass Moutai and Wuliangye. With the transformation of high-end brands, the market is relatively narrow and gradually lags behind Moutai and Wuliangye. 3. Market positioning is unclear. Although Jiannanchun is Datang's only remaining wine in China, Jiannanchun's domestic development has not been very good in recent years. Jiannanchun's is not as famous as Wuliangye, and its publicity in recent years has not been ideal. The market positioning of Jiannanchun is not clear. Although the prices range from low to high, among the many prices, the low-end prices are more confusing, and there are many activities that give people a cheaper feeling. Moreover, the taste of the mid- to low-end products is not very good, which leads to this part of the consumers. drain.