Rhetoric can enhance the sense of image, strengthen the language situation, add interest, facilitate reading and condense semantics. Although rhetoric helps to express and spread, it is emphasized here that the core content is the key. Bian Xiao shared the other nine rhetorical devices.

1. turning point: the sentences in the article change back and forth. Mainly highlight the meaning and content of the last sentence. The important thing is not to appreciate the scenery, but to become a scenery. (Tai Fang)

2. Pun: In the case of polysemy or homonymy, words express one meaning and another meaning, which is intended to make the sentence have double meanings and increase the interest of the sentence. -a plate of steamed fish head with chopped pepper, don't cook with anyone. (Desired life)

3. Exaggeration: strengthen the language situation, expand or reduce the image, characteristics, function and degree of things. -Bricks and stones last forever, and one lasts forever. (Diamond brand dyer)

4. Parallelism: It is to arrange sentences with the same structure, closely related meanings, consistent tone, related meanings or the same. It can help improve the language potential, increase the sense of rhythm and express emotions strongly. A drop of blood, all my heart, a love. (blood donation for public welfare)

5. Question: Ask yourself and answer yourself, emphasize some information content, ask questions first, then answer, which is a rhetorical device that attracts people's attention. Who cured my princess disease? My little princess. (Huawei)

6. Synaesthesia: also known as "telepathy", it is a psychological phenomenon that uses various senses to communicate with each other and uses image voice to convey the senses, which can make readers better associate and understand. The taste of summer falls in the cracks of life, on the ears of wheat in the field, in the splashing water, and in the crystal clear drinks, which can be seen everywhere. (OPPO)

7. Repetition: To highlight the key points and emphasize some feelings, repeat a word or sentence. -Ordinary changes will change the ordinary. (Taobao)

8. rhetorical question: ask questions in a positive form, ask questions in a questioning form, and the answer is implicit in rhetorical questions, only asking questions without answering them. The article deepens the tone and makes people think deeply. Isn't thin skin an advantage? (autonomous driving is faster)

9. Empathy: the relevance of different things, the writer consciously gives objective things something consistent with his feelings, and expresses his feelings more strongly. -when I was six years old, I squatted in the corner in a daze. Same as before. May all corners of the world fall. (Empathy)

Proper use of rhetoric in copywriting is one of the skills of copywriting. You must remember not to rely too much on rhetoric, otherwise it will be counterproductive. Here are ten copywriters who want to know more about copywriting and are interested in sharing it on the official WeChat account.