Controlling comments, also known as "empty bottles", is a popular word on the Internet, that is, manipulating comments. Good comments on social platforms are praised and replied to make them hot comments, while bad comments are either ignored or reported to avoid appearing in the forefront. It is often used to describe that fans control the trend of comments under star-related news.

From 20021June 15, the Central Information Office launched a two-month nationwide special campaign to clean up the chaos in rice circles. Focus on cracking down on the behavior of brushing, controlling and evaluating numbers in the form of "raising numbers".

Development process:

For stars, topicality and word-of-mouth are very important, which directly affect the amount and level of resources they can obtain, and both are indispensable.

Therefore, in addition to true love powder, stars should also be popular, but fans of different stars may not be very friendly, so they will put black material under the news about their stars or give negative comments to each other.

At this time, it is necessary for true love fans to make positive comments under the news, that is, to praise their love beans in a fancy way, and to bring the topic of Amway works and so on. And fans can successfully occupy popular comments by collectively sending mutual praises and replies.

In recent years, there have been frequent incidents of "rice circles" tearing each other, such as controlling comments, stepping on each other, creating topics, and cyber intimidation. Boundless idolization not only invades the campus, even disturbs the normal teaching order, but also dominates social media for a long time and encroaches on public resources, which not only devours the energy of teenagers, but also harms their physical and mental health.