Purpose of tofu packaging design:

1. To represent the company's brand.

Packaging design is just as important as the company's product, packaging design plays a role in how customers perceive the company and extends the company's branding, for starters, an investment in a large package will attract customers, and an enticing package design can increase sales and contribute to the company's overall branding.

2. It can catch the customer's eye.

Good packaging design attracts the customer's eye, then the product will also be noticed and recognized, in order to enhance this, the company's brand needs to be conveyed on the packaging. This will provide the right information to the customer before the consumer makes a purchase, and can give the customer a strong first impression of the product, and the packaging.

3. Protective features.

This is the most basic and principle function of packaging design. All other functions of packaging design are to be realized under the premise of the protection function to continue the design. The protection function refers to the protection of the contents, so as not to be affected by external impact, to prevent damage or deterioration of the contents caused by light, moisture and so on. Packaging structure, materials and packaging protection function has a direct link.

4, sales function.

Sales function is in the society, the market in the process of commercial economization derived from the function of product packaging good or bad directly affects the sales of products. Through the graphic description of the packaging, guide consumers to correctly consume the product, while reflecting the cultural taste of a particular commodity, giving people a pleasant feeling, creating added value.

5, circulation function.

Requirements for product packaging to adapt to this process. Good packaging should be easy to handle, conducive to transportation, in storage can be firmly stored. Even if the handling of handling; to facilitate production and processing, turnover, loading, sealing, labeling, stacking, etc.; to facilitate warehousing and storage of goods, commodity information identification; to facilitate the store shelf display and sales; to facilitate the consumer to carry, open, and facilitate the application of consumption; to facilitate the classification and recycling of packaging waste disposal.