These are all famous sentences about drinking left by ancient literati. It can be seen that liquor has been running through the long history of the Chinese nation and plays a vital role in the life of China people. However, the name of liquor may have different names in different times and places, such as shochu, white-dried, white-dried, knife-burning and sorghum liquor. After the founding of New China, it was unified to use "white wine" instead of various titles.
However, with the growth of age, there are fewer and fewer people around us who can drink white wine. Now that I'm at work, I have to drink white wine unless it's for social intercourse. There is no such heroism as before. Whether in a good mood or a bad mood, when it comes to drinking: beer or red wine, no one has ever thought of drinking white wine.
Drink, the body really can't stand it! Ordinary liquor is really tasteless! The degree is too high, the taste is too spicy, and after getting drunk, I will have a headache the next day!
Changes in people's ideas and attitudes. What people drink and pursue is no longer happiness, but health, so the number of people drinking red wine has greatly increased. Liquor companies have gone the wrong way and caught up with the siege. Foreign products are not crowded and unsafe, but after all, the deep mass base of liquor, how to position it and how to make young people accept liquor have become an unavoidable new problem.
Why does white wine taste bad?
Compared with whisky, vodka and gin, which belong to the same distilled liquor, liquor is famous for its rich taste. However, compared with the tasteless vodka, the impurities such as aldehydes and fusel contained in middle and high-grade liquor, including Fenjiu, are tens to hundreds of times higher than those in the former, which is the main reason why drinkers feel spicy and high.
Compared with wine, beer and whisky, China's industrial level can't produce good edible alcohol, which leads to the lack of taste and fashion sense of liquor. Moreover, the unique hobby of getting people drunk is actually a necessary wine field practice, which is an embarrassing situation faced by China Liquor.
However, no one will tell consumers clearly that my wine is blended with alcohol! Therefore, people always put it another way, such as the concepts of short-term fermentation and long-term fermentation, which many people don't understand. Generally speaking, to come up with a good wine, you must use a fermentation pool for more than n years, and the grain will ferment for at least two months or even half a year after entering the pool. This kind of wine will be a good wine. That is, fermented for a long time.
After 80' s and 90' s, you have been exposed to a large number of various drinks since childhood. Liquor accounts for only a small part of this group of people's drink concept.
From the young people themselves,
In the growing environment of this generation of young people, the negative effects of drunken troubles on society are too great, driving after drinking leads to car accidents, and drinking crazily leads to conflicts between families and neighbors. Therefore, whether it is family education, school education or even public opinion, it is warning: no drinking!
During the entrepreneurial period, young people are under great pressure, and they have to buy a house and a car to get married, which has controlled the improvement of consumption level to some extent.
More and more young people choose not to drink white wine. If the liquor is not changed, I am afraid that the liquor crisis will become more and more serious after people change it from generation to generation.