Case 1: The success of Dove Chocolate is based on the fact that its products are suitable for China people's tastes, and the quality is crucial. Of course, Dove entered the China market earlier at that time, and the advertising effect at that time was really not the same as it is now. Dove also seized an opportunity of China's market economy development, and entered the market with the concept of foreign products, which made people feel that Dove had a high position. Of course, as far as advertising is concerned, Dove's advertisement has also created a new concept, which visualizes eating and makes people really feel the lubrication of chocolate, which is also an important innovation of his successful advertisement.
Therefore, Dove chocolate should enter the China market with high-quality products and target high-grade consumer groups.
Case 2: the overall concept of the product
Modern marketing theory holds that the overall concept of products includes five levels: core products, tangible products, additional products, expected products and potential products.
From these perspectives, the above case should conform to four levels. First of all, the first measure satisfies the core products and tangible products of the overall concept of products. The second measure satisfies the expected product of the overall concept, and the third measure satisfies the additional product of the overall concept. Of course, the concept of potential products is mixed, which can be classified as the third measure, but personally, if the factory can meet the personalized requirements of customers, carry out personalized design and subdivide the products, then the benefits of the factory will have sufficient room for improvement.
The above is my humble opinion, hope to adopt it.