In May 2007, VISCONTI, a century-old Italian fashion luggage group, invested in the establishment of Wheat Bags and established China's first "European Luggage Fashion Research Center" in the water city of Venice;
June 2007 Maibaobao CEO was awarded the 108th Prize in CCTV's large-scale entrepreneurial program "Win in China";
In January 2009, Lenovo Group/American DCM jointly invested a huge amount in Maibaobao;
2009 In September 2010, the CEO of Mai Bag won the title of "Top Ten Online Businesses in the World" at the 6th China Internet Business Conference;
In March 2010, it was ranked among the Top 100 leather online brands in China, and Mai Bag won the first place among luggage brands;
At the Brand China Women’s Summit Forum in April 2010, Maibaobao won the title of “2010 Most Popular Luggage Online Shopping Brand for Women”;
APEC E-Commerce Business Alliance in May 2010 Awarded the "Golden Seed Award for the Most Potential Investment Value of China's E-Commerce" to MaiBaoBao;
In October 2010, MaiBaoBao invested capital to establish a Japanese company;
In November 2010, MaiBaoBao Bao successfully held the "China·Nanhu Cooking and Drinking Heroes E-Commerce Summit Forum and Paidai P18";
In December 2010, Mai Baobao CEO won the "Top Ten Emerging Figures of the Year in the 2010 China Small and Medium Enterprises Value List" title;
In January 2011, Maibaobao witnessed the establishment of the "Blue Print China Creative Alliance" and joined the alliance as the first batch of members;
In March 2011, Maibaobao Established a "millions of prepayments for online shopping" to allow consumers to shop worry-free;
In July 2011, the Mai Bag Japanese luggage shopping website was officially launched;
August 2011 The Italian brand pavilion of Maibaobao officially landed
In October 2011, the "JAMIE MOORE 2012 Spring and Summer New Product Launch Conference" appeared at the China International Fashion Week, becoming the first domestic bag brand to join hands with an international designer. A Chinese luggage brand that debuted at China International Fashion Week.
In March 2012, Mai Baobao CEO Ye Haifeng won the title of "China's Top 50 Business Innovators";
In April 2012, Mai Baobao won the title of "The Most Growing E-Commerce Enterprise" "Honorary title;
In August 2012, Maibaobao launched the mobile phone Maibaobao official website based on HTML5 technology;
In September 2012, it was featured in the "Deloitte 2012 China High-tech High Growth At the "Money Top 50" award ceremony, Maibaobao once again ranked among the top five;
In January 2013, Jiaxing Logistics Warehouse completed a comprehensive relocation. The new logistics warehouse will be located at Maibaobao on Chayuan Road, Youchegang Town, Jiaxing Within the park.
May 2013 Since the beginning of 2013, Maibaobao has been committed to improving products, operations and services. Upgrade the core brand value to "women, fashion, sophistication". The core brand spirit is defined as "pampering every consumer with beautiful bags, good bags and a wonderful shopping experience."
In October 2013, Maibaobao fully used SF Express to enable consumers to enjoy an exquisite shopping experience with a more efficient express delivery method.
In November 2013, Maibaobao launched its first upgrade of packaging boxes and bags to provide consumers with a wonderful shopping experience.
In December 2013, Mai Bags reached a strategic partnership with the internationally renowned brand "Swarovski Elements".
In December 2013, the company's organizational structure was adjusted and divided into the product business department and the official website business department. The official website business department includes the wireless business, and the product business department is responsible for the operation and sales of the group's product brands.
In March 2014, Maibaobao held a fashion bag design competition, which went deep into the campus. The competition lasted for three months and covered hundreds of domestic universities. Students participated enthusiastically, with more than a thousand entries.
In March 2014, selected external brands of Mai Bags were launched on the official website. By the end of the year, 80 luggage brands had settled on the website.
In May 2014, the official website of Maibaobao fully launched the free shipping plan, and free shipping cards were put on sale in limited quantities.
In July 2014, the Maibaobao mobile client launched the second-hand bag trading channel "Come Out", trying the member-to-member (C2C) trading model through users uploading goods for sale.
In July 2014, Maibaobao achieved its second packaging upgrade in terms of cartons, shopping bags, inner stuffing and box openers. Through all-round packaging upgrades, Maibaobao embodies the brand spirit of "pampering every consumer with beautiful bags, good bags and a wonderful shopping experience".
In August 2014, the "Boutique·Flash Sale" channel on the official website of Maibaobao was launched, which not only increased the activity of members, but also improved the sales conversion rate of the entire site.
In August 2014, wheat bag display boards were installed in 2,232 SF Heike stores, and physical displays were piloted in Shenzhen and Wenzhou. In the future, physical displays will be considered in more third- and fourth-tier city stores.
In September 2014, through new media tools such as Weibo and WeChat, the "Wheat Bag New Packaging Collection Order" online event was held, reaching tens of millions of disseminations and comments.
In September 2014, the monthly sales of Maibaobao wireless business exceeded 10 million, accounting for more than 50% of the overall sales on the official website.
As of October 2014, the official website of Maibaobao had a total of 12 million registered members and 3.5 million purchasing customers.
In October 2014, Maibaobao participated in the e-commerce online goods trade fair held at the International Convention and Exhibition Center at the beginning of the month, and was unanimously recognized by consumers.
In October 2014, Maibaobao headquarters held an autumn offline sale, using the creativity of "micro-business communication" to create on-site crowds and performance.
In October 2014, Maibaobao reached a strategic film cooperation with Huayi Film "Little Love: Getting Better".
In November 2014, following the Mai Bag Campus Fashion Bag Design Competition, it once again went deep into campus promotion, strategically cooperated with the campus caravan idol group NINETYNINE, and visited 17 universities in five cities within two months.
In November 2014, Mai Bags cooperated with the movie "Little Love: Getting Better" to create a hit product with the derivative product "Wei Nv Bag" and increase the company's popularity and product favorability.
In November 2014, Maibaobao successively carried out in-depth marketing in third-tier cities, starting with Hefei and Guiyang, and achieved great results through creative methods and resource connections.