June 4, 1998, Shanghai Typhoon Shelter Teahouse Co., Ltd. in Shanghai, No. 99 Jiangning Road, "Typhoon Shelter" as the name, opened the first Shanghai Typhoon Shelter Teahouse Jiangning store, specializing in drinks, snacks and light meals. Because of its unique business model "unlimited drinks, joy unlimited time" and unique leisure and entertainment atmosphere, 24 hours a day; only 18 yuan, more than a hundred kinds of dietary drinks unlimited drinks. Really let the customer "joy, cheerful", so that "typhoon shelter teahouse" is widely popular. Make its business exceptionally hot, but also become the first choice of young people at that time entertainment, to go to the typhoon shelter tea, chat, chess and cards, entertainment has become a kind of entertainment fashion in the mouth of the people. "Shanghai Typhoon Shelter Teahouse" in the aftermath of Shanghai, Beijing, Xi'an, Chongqing, Nanjing, Wuxi and other places to open more than 100 franchise chains, will be delicious and popularity spread to a number of cities across the country, become a well-known brand, become the industry leader and has been in the teahouse to establish a leading position. Nowadays, after continuous adjustment, the typhoon shelter teahouse has gradually become a set of business negotiation, information exchange of the best place, business content not only provides "self-help cheerful", but also: Chinese and Western food tasting, chess and card entertainment, tournament watching, unlimited broadband, leisure places, and actively create a "feeling of being at home! "to make consumers feel relaxed and happy. Understanding: Corporate culture is the sum of business philosophy, business purpose, business policy, business behavior, business image, as well as values, social responsibility formed in the business activities, is the fundamental embodiment of corporate personalization. "Typhoon Shelter" at the beginning of the business is very clearly put forward "integrity of the business, to create a brand" of the development goals, adhere to the "integrity first, service first, the guests first" concept, the first in the country to create a happy unlimited time. In the country's first unlimited joy unlimited drinks business model throughout the business process. Development so far, "Typhoon Shelter" has become a well-known brand in the industry, but the original intention does not change, but to further put forward the "integrity of self-regulation, brand self-discipline," the concept of self-regulation, self-discipline, and strive for excellence, to a higher standard for themselves.

Organization: "Typhoon Shelter" has a strict, rigorous, pragmatic and efficient internal management mechanism. The order is smooth, can quickly adapt to the scale of development and camp strengthening. "Typhoon Shelter" in the construction of corporate culture, pay attention to the role of relying on mass organizations, multi-channel mobilization and stimulate the enthusiasm of employees, creativity, instilling "dedication", "responsibility", "advance with the times".

In the construction of the company, we pay attention to the role of mass organizations to mobilize and stimulate the enthusiasm and creativity of the staff through multiple channels, instilling "dedication", "responsibility", "keeping up with the times", and through a series of activities, these concepts are integrated into them, and the reasoning is in the matter, the activities to achieve the purpose of self-education, improve the quality of the ability to.

Practice: such as the "typhoon shelter" in the staff to carry out "love project" activities to help the company in need of assistance to employees in need, to participate in the community to help the poor to help students and other public welfare activities; in the staff to promote "more enthusiasm, less resentment. More enthusiasm, less resentment, more responsibility, less shirking, more ability, less error, more careful, less careless, more love, less selfish ......" and other ten "more" ten The ten "more" ten "less" basic guidelines, advocate a good working atmosphere and work attitude; set an example in the staff, motivate the advanced, the pursuit of excellence, so that the staff in the enterprise to get promoted and promoted, to get a better space for development.

Society: "Typhoon Shelter" as a brand, attaches great importance to the social image of the brand, not only law-abiding business, tax, legal labor, adhere to the integrity, but also think practically to return to the community and serve the community. Such as for laid-off workers to provide re-employment opportunities, efforts to make the "typhoon shelter" brand has a richer social connotation.

Conclusion: "Typhoon Shelter" to the combination of specialty drinks, simple meals, product structure and management of the originality and integrity of the service, strict management, corporate culture, social image, and many other elements of the integrated blend, forging into its own outstanding "Typhoon Shelter" brand. "brand.