1 Your gender (B)
A male B female
2 Your age range (C)
A 10 years old Below B 10 years old - 20 years old C 20 years old - 30 years old D Over 30 years old
3 Your job position is (D)
A company employee B student C civil servant/teacher/ Doctor D Freelancer
E Company executive D Individual boss E. Others
4 The Western-style restaurant you like to eat at is (B)
A McDonald's B KFC C Pizza Hut D Papa John's
E Subway F Croissant G Starbucks HOther____________
5 Compared with similar fast food, the reasons why you choose it are (A)
A Good brand B Good taste C Good nutrition D Good service
E Cheap price F Good environment G Other __________
6 How often do you go to a Western fast food restaurant (B)
A Go every week B Go a month Once C Go once every two months D Rarely go
7 How much do you spend every time you go (C)
A Less than 20 yuan B 20 yuan - 50 yuan C 50 yuan - 100 yuan D More than 100 yuan
8 When do you usually choose to go to this type of fast food restaurant (C)
A Breakfast time B Lunch time C Afternoon tea time D Dinner time E Late night snack time
9 Under what circumstances would you visit a Western fast food restaurant (A)
A Chat with friends B Go when you are bored C Go with your significant other D Take your children E Time is tight and necessary When eating
10. The type of Western food you like is (B)
A. Bread; B. Snacks; C. Baked rice; D. Fried food D. Others_ __________
11 Which of the following restaurants do you think has a more reasonable food nutrition mix (C)
A. McDonald's B KFC C Pizza Hut D Papa John's E Subway F Croissant G Others _________
12 If these restaurants launch new products, will you try them immediately (B)
A Immediately Try B Occasionally C Order the same product every time you go there
13 If a similar type of restaurant is newly opened, will you try it immediately (B)
A Yes B Occasionally Yes C Only agree with the old place
14 Which media do you usually use to learn about new products in Western restaurants (B)
A Media advertising B Flyers and leaflets C Recommendation by friends D Recommendation by store clerk
15 During the consumption process, which of the following makes you most satisfied (A)
A Beautiful environment B Good service attitude C Delicious food D Others
16 During the consumption process, which of the following points makes you most dissatisfied (C)
A Queuing to order B No empty seats C The environment is too noisy D Others
17 Do you feel like Western fast food after going there? Restaurant price (C)
A. The price is high and the price/performance ratio is very high B The price is flashy
C
The price is moderate and acceptable D The price is cheap and suitable for mass consumption E Other ______________
18 The first reason why you go to a new restaurant is (D)
A The location is convenient B Advertisement , high reputation C Good products
D Good service, good reputation E Good environment F Others
19 What is your favorite dining environment (B)
A. Quiet and elegant; B. Leisure; C. Lively; D. High grade E. Other ________.
20 Which of the following European breads do you prefer (C)
A Ordinary soft bread B Italian bread C Crispy bread that is crispy on the outside and soft on the inside
E cool F warm G can be kept for a long time H freshly baked
D other
21 In what environment do you prefer to sit and enjoy a delicious meal (A)
A Classic old European style B Clean and bright KFC style
C Or Starbucks casual style D Others
22 What do you like about the filling in the bread (D)< /p>
A Sweet jam B Chocolate
C Meat D Vegetables E Others
23 If a new restaurant opens, what do you want most (B)
< p>A Cash coupon B VIP membership cardC Small gift D Others