Business plan is that entrepreneurs are knocking on the door of investors? Stepping stone? , is a written summary of the enterprise that the entrepreneur plans to create. An excellent business plan often makes entrepreneurs get twice the result with half the effort. Let's share a model essay on coffee shop entrepreneurship project plan. Welcome to refer to!
First, the mode of operation of entrepreneurial projects
Forms of technical cooperation. Considering that we are a franchise store for business and leisure coffee, it is suggested that the partners choose high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product distribution (coffee beans and tea).
Second, products and services
Description of products and services.
Sell coffee, tea, drinks, simple meals and other commodities, provide excellent environment and service for guests, let consumers show a taste, experience a culture and place their feelings here, and make coffee bar a good place for business and leisure and couples to get together.
These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.
2. Comparison of entrepreneurial project competitions
The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality are equivalent.
3. Resources and technology
Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks.
Third, the market analysis
1, market demand
(1) Stable old customer resources.
(2) Office buildings and hotel customers.
(3) shopping and entertainment places.
(4) Mature residential areas
(5) Foreign-funded companies and many IT enterprises, companies and other emerging industries in the region.
(6) If there are many schools in this area, faculty and students' couples are also potential customers.
2. Industry development trend
(1) The coffee consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. 12 survey of inland cities shows that 32% of urban residents drink coffee. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin, and the proportion of people who have drunk instant coffee in the past year is above 30%.
2) Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.
(3) Education level and family monthly income are related to the frequency of drinking coffee. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland.
(1) indirect competition with strong brand stores.
At present, StarbucksCoffee in major cities, Laoshu Coffee in Taiwan Province Province, cross-strait coffee and so on are all equally divided.
(2) Direct competitors. Small cafes have a small audience, and it is necessary to ensure that there are no other cafes within Fiona Fang 1 km.
(3) Marketing planning
Make use of the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of the Belgian royal family and stabilize old customers.
Four. Promotion plan
(1) Publicity
For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.
(2) Event marketing
① Student gatherings and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend.
(2) When the time is right, we can also hold one? Coffee and life? Theme composition activity.
(3) service marketing
① Establish a membership card system.
The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others and the waiter can address him or her as Mr. or Ms. * in public, they will feel very respected.
② Personalized service.
Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.
In order to win customers' love, coffee shop entrepreneurial projects should not only work hard on storefront design, but also pay attention to characteristics in coffee making.
Attachment: investment management skills of coffee shop
At present, the market competition in the catering industry is quite fierce. It is not easy for investors to better seize the business opportunities of the catering industry and earn more money through a certain project, because they need to think from many aspects, because for investors, it is much easier for you investors to operate a project only if you are fully prepared. Below we introduce the contents that should be paid attention to in running a coffee shop as follows.
Invest in the coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because everyone wants a warm and comfortable dining environment. The interior decoration of the restaurant should be like this: the floor, walls, doors and windows in the restaurant should be designed to give people a warm and comfortable feeling.
The contents and materials of the menu should be clear, and the cover design of the menu should give people a sense of freshness. Clean environment. This requires the dining room tables and chairs to be placed neatly, so that the legs of the table are in a line; The dining table, chair legs and plates on the dining table are rows horizontally and columns vertically; The walls, decorations, floors and desktops of the dining room should be clean and dust-free.
The environment of the restaurant should adapt to the gender and age of the customers. The uniforms of service personnel are iconic and influential. The uniform of the service personnel should be consistent with the style of the restaurant. Unique uniforms can not only set off the atmosphere, but also promote sales. Tableware should be artistic.
Investing in the location of coffee shops and restaurants: The catering industry is different from other enterprises in that it attracts customers to spend in restaurants, rather than transporting products from the place of production to the place of consumption. Therefore, the choice of restaurant location has a great influence on restaurant management.
Choosing a good location is the premise of the emergence and development of restaurants. Compared with other factors of restaurant management, restaurant location has the characteristics of stability and long-term. So once the location of the restaurant is determined, it can't be changed, otherwise it will waste a lot of resources. The factors that affect the location of restaurants have been mentioned before, so I won't go into details here.
Service factors of investing in coffee shops: catering industry is a service industry, and service is the lifeline of restaurants. On the other hand, the tangible facilities of restaurants can only reflect their value through service.
In short, when investing in coffee shops, investors should pay attention to the environment of coffee shops, because a good and comfortable environment will bring pleasure to the destruction. Pay attention to the location of the coffee shop and restaurant here. It is very beneficial to choose a suitable location. Finally, we should pay attention to warm and thoughtful service. Investing in coffee shops, only by taking these factors into account, can business get better and better. This is also a skill of management, and I believe it will bring some help to friends who invest.
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